How do you effectively create a culture of collaboration between product marketing and sales? Nick sits down with Phill Brougham, Senior Product Marketing Manager at Unbabel, as they discuss why customer empathy and understanding are your secret weapons when helping the sales team, effective product marketing OKR’s and the framework for measuring product marketing’s contributions at any company, and why product marketing may not always need to own sales enablement.

With a deep dive on product marketing OKR’s, this episode is perfect for anyone wondering how to effectively measure product marketing’s contributions to the team, or anyone figuring out how PMM’s should be fueling your sales team.