Today s episode asks the question: When it comes to marketing, what s in a name? Does it really matter what you call your products and services? Well … yes it does. And Hit Publish is here to help.
Welcome back to another show! In this episode I walk you through a creative, but practical process for coming up with evocative, vivid names for your products and services.
You don t need to hire a swish advertising agency to come up with a strong product name you just need pen, paper, a few details about your product and a guide through some creative locations such as the animal kingdom, the military the leisure business and more.
You ll also hear from Karl Staib, who saw his business expand and grow after he changed its name …
Tune in to find out
How a name can increase the price of a product by 1000%
Why names don t have to be gimmicky to stand out, and how they actually help your customer engage with your service
How Karl expanded into bigger territories with his business once he changed its name