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CRE Real Talk with Eddie Gonzalez & Aviva Sonenreich
Episode 4731st January 2024 • Performance Mindset • Amy Calandrino
00:00:00 00:56:01

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Today on the Performance Mindset podcast, Amy sits down with her friends and colleagues, Eddie Gonzalez and Aviva Sonenreich, for a lively conversation about commercial real estate, customer service, and creating a brand in the marketplace. Amy, Eddie, and Aviva met at the CREi Summit and have kept in touch ever since.

Eddie Gonzalez is a Phoenix-based commercial real estate broker at Cre8 Advisors who prides himself on knowing the Central Phoenix area. He has a strong customer service background and led the front-drive team at the Ritz Carlton Phoenix from 2002-2015. 

Aviva Sonenreich is a managing broker for Denver-based Warehouse Hotline. Denver-born and raised, Aviva helps warehouse and business owners maximize their properties in the ways that suit them best. She is also a member of the Forbes Real Estate Council.

In this episode, you’ll hear:

  1. The story behind how Amy met Eddie Gonzalez and Aviva Sonenreich at the CREi Summit.
  2. Maintaining authenticity on social media and providing value to others from those platforms as effective marketing.
  3. The challenges that can arise from being a constant presence on social media.
  4. When to say no to a commercial real estate transaction and how to know when to say no.
  5. Offering exceptional customer service to build client relationships in conjunction with a solid work ethic.
  6. Why people who work in service should consider sales as their next career because people remember how you make them feel.
  7. The impact you can make with a closing gift to your clients.
  8. The value of a well-positioned brand in the marketplace.
  9. Training new employees and retention rates in commercial real estate.
  10. The properties Amy, Eddie, and Aviva would buy if they could buy any property in the world.
  11. Safety tips for showing properties.

Connect with Amy Calandrino here:

Beyond Commercial

CREi Summit

Connect with Eddie Gonzalez:


Cre8 Advisors


Connect with Aviva Sonenreich:


Warehouse Hotline