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My Confident Live Journey & What's Next
Episode 10126th March 2021 • Confident Live Marketing Show • Ian Anderson Gray
00:00:00 00:53:28

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With 101 episodes of the Confident Live Marketing Show, I’ve been thinking about what’s next. But I’ve also found myself thinking back over the past 101, and before that. How did I get to where I am today? It’s been a bit of a journey - with its ups and downs.

In this episode, I’m sharing my journey - how I got started, my mistakes, and successes. My hope is I can inspire you with the successes and we can laugh (and you can learn) from my mistakes.

I’ll also be sharing what I’m working on now and what’s next. I’d love to hear from you too - let me know what you’d like to see on this show!

Download my live video confidence guide and get notified when I next go live → https://confident.live/subscribe (🤖 opens in Messenger)

Show notes: iag.me/101

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The Confident Live Marketing Show

The Confident Live Marketing Show is a weekly live video show and podcast. It’s aimed at established entrepreneurs who want to level up their impact, authority and profits through the power of live video, webinars and podcasts. We’ll focus on knocking down the 3 main barriers these entrepreneurs face when creating live content - camera confidence/mindset, tech/gear and content marketing.

It’s hosted by Ian Anderson Gray. He is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s founder of Seriously Social - a blog focused on live video and social media tools. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy

Transcripts

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Hello, and welcome to episode one.

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Oh, one of the confident live marketing podcast.

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Hello,

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my name's Ian Anderson Gray.

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And in this episode of the covenant live marketing show, I'm talking about my

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confident live journey and what is next?

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What am I working on next?

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And what you can learn from my successes?

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And some of my failures.

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So I'll be with you just after this.

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Looks like it's time for something completely

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nutty.

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It's my

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video journey.

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Yes, it is.

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Indeed.

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What's next

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a tune up.

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No, let's join the shot today and I'll tell

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you

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why.

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welcome to

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the confident live marketing podcast with Ian Anderson Gray,

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helping you level up your impact, authority and profits through the

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power of confident live video, optimize your mindset and communication and

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increase your confidence in front of

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the camera.

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Get confident with the tech and gear and get confident

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with the and marketing.

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Hello, welcome to episode 101 of the confident live marketing podcast.

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This is the show that helps you level up your impact, authority and profits

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through the power of confident live video.

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Now in today's show, I'm going to be talking a little

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bit more about my journey.

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My confident life journey, what I've learned over the years, what

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I'm doing now and what I'm doing next, what is happening next?

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So some exciting things today, just to let you know, this show goes

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live every Tuesday and Thursday.

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Now I've just been doing it every Thursday for the last few weeks,

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but I'm going back to twice per week from next week and broadcast to a

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plethora of different destinations, of course, using the power of a restream.

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I'll tell you a little bit more about Restream that one of the

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sponsors of the show today.

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Now, if you're listening to the podcast, the episode show notes

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will be at IAG to me forward slash one Oh one, two more things.

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If you're watching the replay welcome, just put hashtag replay in the comments.

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It would be awesome to see you there.

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And also just to say that this of course is a live show.

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So if you're listening to the podcast or watching in the future, if you would like.

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To be involved with this live show.

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All you need to do is go to confident.live forward slash subscribe,

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and we'll notify you next time I go live well, just a little bit more

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about the sponsor of today's show.

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It's restream.

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And, uh, restream is they sponsor the show.

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They allow me to broadcast to a plethora of different destinations.

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You can either do this through the browser, using restream studio, or you

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can use other apps such as OBS studio or what I'm using e-com live today.

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So it's an awesome tool.

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And if you want to find out more, if you want to take it to it for a test

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drive, all you need to do is go to iag.me forward slash restream that's

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iag.me forward slash restream and a thank you restrained for sponsoring.

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This show.

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I can see we've got some live viewers now.

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Unfortunately, we've got a bug, which means it's really hard for me to read the

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comments until I put it up on the screen.

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I know.

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Cause I'm using the e-comm live beta version or beta version.

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So I think let's see, we've got DD rights is here.

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Great CDD.

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Are you doing well?

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So that would be good for us to do with our church.

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That intro.

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Yeah, definitely.

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Well, check out music, radio, creative music, radio, creative.com.

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They produced, they've got voiceover artists, got music

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and what they've done for me.

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And they've done before.

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For me is to put a package together for my intro and outro before

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I actually used a wave video.

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And I love wave video for the visual elements of it,

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which I definitely recommend.

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But what I'm doing this time is I'm actually hiring somebody to actually

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put some animations together, but definitely check that out.

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Music, radio creative are cool.

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I can see that Tim sauna said, I can't see what you're saying to

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him unless I put it on the screen.

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So, but great to see you, Tim.

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Hi, and I was great tuning in from across the pond.

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It's always awesome to see you on the show.

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It's such a great encouragement.

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I do check out what Tim does.

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Tim is a live video master.

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He does amazing things.

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And I think you've got a course coming out fairly soon or might even be out now.

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I don't know.

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Tish is here.

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Welcome back, Tish.

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Awesome to see you, how you're doing really well.

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Always love to see you here and Oh my goodness.

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Here we go.

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Here.

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We've got Nicole Osborne.

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Oh, we haven't spoken in ages, Nicole.

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Uh, it looks like a brilliant tool.

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I'm not sure which tool you're talking about.

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Let me, let me know.

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Tim says shout out to the e-com network.

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Absolutely, definitely.

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And Tim's has always learned so much from you and it's the same.

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It's the same.

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I think one of the great things I find about all the various

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communities online, and I'm going to be talking about this today in my

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journey, sharing my journey with you.

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Is the way that we can learn and inspire from each other.

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There's this, the negative side of things.

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And I don't know whether you, what you think about this, Tim,

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but sometimes, you know, there's the whole comparison syndrome.

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Sometimes we can look at other people and that can get us down and I've, I've

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chatted about that on the show before, but we can learn so much from each other.

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We can be inspired and we have that support network.

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So definitely, definitely love that.

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I think Kate see Simpson serve as well.

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So Katie.

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Well, congratulations to you winning first prize in the giveaway.

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Oh my goodness.

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How much stuff have you got already?

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Yeah, it's, it's very, very exciting.

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And uh, Tim says my costs.

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Yes.

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Survive and rise with live video is starting again on March the 15th.

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Awesome.

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Definitely check that out.

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Nicole says restream.

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Thank you.

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He says Ian rocks.

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Well, thank you.

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Thank you so much, Nicole.

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And you know, I think Nicole, you've been one person that

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has inspired me over the years.

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The way that you have.

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Just gone on with the job and, you know, I've, I've worked, you know,

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I've worked with Nicole before on some of her projects on live video.

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And Nicole, in fact, you've been on the show, you know, one of the earliest

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shows, you know, I just love what you do.

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And, and we need people like Nicole in our lives, you know, people who are really.

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Enthusiastic and encouraging and, uh, yeah.

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Uh, so thank you, Nicole, for popping on the show.

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Keisha says we've got no heating in our home in England.

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We think the pipes are frozen and we just had a power cut to, Oh my goodness.

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That's a disaster.

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An absolute disaster.

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Well, Keep those comments coming.

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It's awesome to see you.

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As I said in previous weeks, this is my Euro community.

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And you know, you watching you listening, you are the most important person,

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you know, I'm here to serve you.

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And so thank you.

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I don't take it for granted at all that you're here spending your time with me.

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Awesome.

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So a few things to share just before I get on with the main topic, some exciting

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news in the world of e-comm e-comm live.

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So I use the econ live for the majority of my broadcasts with restream I'd

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think the combination of those two tools is like a marriage made in heaven.

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It's awesome.

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But in the Bita version of e-comm live translation for my American

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friends, beta biweekly, call it beta they've now released preview mode.

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Preview mode.

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Now what on earth is preview mode?

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Well, I wonder whether you've had the situation.

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You've gone live and you realize you've made a mistake on one of the scenes that

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the wa the name is wrong for one of your guests, or maybe you want to add something

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like a new one overlay, and it just looks a little bit unprofessional if you add it.

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It's on.

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So, for example, if I wanted to add some texts, now let's add some text C.

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So let's just say, this is not very exciting, but if you're listening

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to the podcast, what I'm doing now is I'm adding an overlay.

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And I've added the word, the phrase, amazing text on the screen and okay.

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Maybe I want to move up to the left that doesn't look really

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fashionable on the screen.

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Well, let's see in preview mode, I can now enter preview

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mode and I can move this text.

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So I'm going to move it now up to at the moment it's at the bottom in the center.

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But I've now drugged it up to the top left.

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And what I'm also going to do is I'm going to, this is going to be very strange.

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I'm also going to add another camera.

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I'm going to add a round camera.

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I'm going to add my MacBook pros camera as well on the bottom.

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Right.

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So I did that.

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I've treats around.

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But my live view is can't see what I've done there.

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I'm doing this in preview mode, but now I can publish those changes

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live now just the click of a button.

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So now if you're watching, you should see at the top left is the, the, the

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text amazing text on the bottom, right?

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Is my other webcam.

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So I can now change that I can remove the, the webcam.

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I can remove the text and then I can publish those changes.

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So I'll show you how, and I'll describe how I do that in e-comm live now.

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So if I go into live demo mode, okay.

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So now I'm showing my entire screen.

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So.

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This only works at the moment when you go live or if you're in, if you're

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recording and the way to find this is by going to let's have a look, where is it?

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Can never remember where it is now.

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Um, Yeah, that'd be good.

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So you just go to the e-com live Bita menu, and then you should have the

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option to answer either live modes.

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So let's go return to live mode.

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Actually, let's do that.

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I can enter preview mode and th there's a, if you do command and return,

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by the way, econ live is only for maximum afraid, but there are other

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tools like OBS that will work on PC.

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So I can now enter preview mode.

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So on the right hand side, now we've got this window called e-comm live program.

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This shows the live view.

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And my main window here is the preview window.

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So I can add some text here.

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So, uh, this is some text I'm just adding.

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Okay.

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And I've added that on the screen, but on the right, um, the main

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window, you can't see that yet.

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So I can now add a guest, for example, I could bring in a

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guest, I could change scenes.

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For example, I could go to my new intro.

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So let's go to go to that.

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Now this is a video, but it's not playing at the moment, but if I

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publish this, you will see this scene.

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So that's now published it.

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Okay.

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Now I've gone to this.

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Let's just publish that now.

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So I can go in between those different modes.

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So that is really, really awesome.

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That is a preview mode, still a little bit buggy with things.

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You'll probably notice this is, this is the bug that I've got

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in the comments at the moment.

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So when I'm looking at the comments in econ live, it's all kind of.

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Basically it's like full three or four letters per line.

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So I can't actually see them very, very well, but yeah,

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they'll, they'll figure that out.

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I'm sure.

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In time.

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So that's one thing.

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And then the other thing that they've done is they've upgraded the web widgets thing.

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So one of the things I haven't really experimented with this very much, but

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the loads of these widgets that you can add overlays that you can add.

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Onto your lives and using services like Streamlabs elements.

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It's not the word, the place.

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I can't remember.

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There's loads of these places online that you can create web widgets,

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and then put it on top of your video and do some really cool things.

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So they've, they've completely rebuilt that, so that now should

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be compatible with all web widgets, which is really, really awesome.

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Okay.

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So let's go back to this and comments, and then I'm going to

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get to share with you my story.

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So Tim says, I definitely feel imposter syndrome, some imposter syndrome

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sometimes, but try to look at it instead of learning instead of comparing.

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And it's that, it's a mindset thing, isn't it, Tim, it's totally about,

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you know, looking at what other people do and sharing that, sharing

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in their success and learning from it.

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You know, we're all individuals, we're all at different stages in our lives.

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And this is one thing I'm realizing at the moment.

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You know what?

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Our kids are 10 and 12 we're in lockdown at the moment the

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kids are learning at home.

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There's a limitation to what we can do.

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And in terms of me growing my business, I can't do it as much as I.

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We'd like to do.

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So when they put me comparing myself with somebody who is, maybe

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doesn't have kids or the kids have left home and they're able to

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focus a lot more on their business.

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And I think that's one thing we need to think about.

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Don't compare yourself with others and I love that term awesome stuff.

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Nicole says, I love having Ian as my coach.

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Thank you in, and thank you.

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Nicole has been great to work with you in the past.

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Thank you so much, Nicole is definitely awesome.

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Yeah.

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And it was, yeah.

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Awesome that you could meet last year in San Diego.

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My goodness.

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That was a long time ago, Cole.

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I'm so glad Carl Sullivan is here.

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So he won second prize in the giveaway.

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He won a Samsung QT microphone, amongst many other things, and he's enjoying that.

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So I'm really, really glad about that.

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Awesome stuff and yeah.

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Keep, keep the comments coming.

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Just one final thing from Nicole.

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I've got such e-com FOMO.

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The team is lovely.

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I might have to switch to Mac and yeah, I'm sorry about that, Nicole.

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It is only for Mac, but there are some great tools on PCs, such as OBS studio.

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So let's go back.

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I want to share my story and how I all started with this now,

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you know, basically at school, when I was a lot younger, I was.

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I have this kind of, like, I was massively into music.

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I was massively into tech and science.

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I absolutely was fascinated by astronomy and looking at planets and electronics.

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And I had a Xanax spectrum computer.

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I was a bit of a gate.

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Yeah.

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I was definitely a geek.

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No question about it, but I was also massively into music as well.

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Yeah, I want to share a shot of fights out here.

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So this is me as a teenager playing the cello.

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This is such an embarrassing photo with my mom in the background.

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So if you're listening to the podcast, you'll just have to imagine a very nerdy

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teenager with red hair playing the cello.

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But yeah, that, that was my, that was my life.

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It was, it was music.

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I was also got into singing as well, and I was also very much into technology, but.

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But get getting on, although I was very shy and yeah, I was very shy and

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definitely an extrovert and managed to be okay with getting on stage and performing.

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That was, that was my thing.

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And it's still the case today.

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I'm an introvert.

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I'm not as shy as I used to be.

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I wouldn't necessarily say I'm shy anymore, but I'm definitely an

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introvert, but I'm getting from, to the camera, I'm sharing my story.

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I'm showing value and delivering value as much as I possibly can.

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And I think my background as a musician really helped with that.

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Um, but there was, yeah, there was, there was a bit of an issue.

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I moved around a lot and I moved from England or Scotland and I had an English

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accent axons as a Scottish school.

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I was bullied really badly.

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Oh my goodness.

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It was horrible.

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And so my confidence levels went right down and it was the same when I went

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to England a couple of years later, having a quieter Scottish accent.

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I was bullied and teased, not as bad as I was as I was in Scotland

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badly, but it was still pretty bad.

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And yeah, my confidence levels at school were not that great.

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It was a bit of, a bit of a difficult time.

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So yeah, I had to my company, those levels at school, weren't great.

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And, but music was my life and technology was my life.

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And I had some make this decision really at school.

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Do I go down the tech or the science route or do I go down the music route?

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And I wonder whether you've had to make those decisions.

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In your life, whether you've had to make these big decisions, do you

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go down one path or another path?

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And.

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You know, I'm looking back now and it was absolutely the right thing to do.

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I'm not involved so much in music.

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Now.

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I still teach at the Royal Northern college of music junior school.

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I still do some singing, but I'm not doing as much as I, as I used to do.

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But all those skills that I learned, I think.

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Have made me into who I am today and, and allowed me to help other people

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through the skills that I learned.

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So that was really, really important.

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So I, I then went to Durham university to read music, and then I realized that

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singing was what I actually wanted to do.

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And so I then went to the rural, Northern college of music, which is a

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conservatoire in the UK to train, to be a professional classical singer.

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And I've got a, I've got an image here, so let's see if I can

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share this image on the screen.

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And I'll describe this for podcast listeners.

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So this was in my first year at the Royal Northern college of

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music, the RNCs, and we put on an opera by Puccini called Lebow.

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Em, and I was really lacking in confidence, but when I

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went on stage, it was amazing.

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Cause I was with all these other people on stage, these amazing singers.

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And I was, I was just, I wasn't singing any solos, but I was in

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the chorus, but they're there.

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I don't know whether you can see me.

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In there, but let's see if I can, uh, add some text here.

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So, uh, so yeah, I can show you where I am.

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I've just realized, hold on a minute, I'm still in preview mode, which is no good.

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So let's go to live mode now, so you can see the sea might not have been

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able to see my picture of me with my cello before, but anyway, that is me.

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They're basically dressed up in a, as a popper at sea photographer.

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So that was, that was me there.

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And I'll just share the, the one of me with the cello.

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So that's the nerdy cello pick if you missed it before?

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Um, very much so that, that was, that was where I went and.

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It was that the college of music was where I went.

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I met my wife and that was obviously the most amazing experience I'd actually, I

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can't believe I'm actually showing this.

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I'd never actually had a girlfriend before.

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Uh, Helen was my first girlfriend and it was through that experience due to her.

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Believing in me and seeing in my potential, that was one massive thing

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in the buildup of my confidence.

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So she was my first girlfriend.

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And then after about three months, we just knew it was right.

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And I asked her to marry me.

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And thankfully she said, yes.

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So that was, that was awesome.

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Let's have a look at some of the Cohen series.

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So I, Katie Simpson let's have a look at, so that's weird.

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Something I'm going to have to, this is obviously a bug, so this is not good.

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There's obviously a bug in econ life.

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Oh, there we go.

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It's working now.

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So, yeah.

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Sorry about that.

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But basically for some reason, the, the overlays weren't working, I couldn't,

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I couldn't get the, uh, I couldn't get any, uh, comments on the screen.

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So Kate, what does Katie say?

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Keisha says I've been there too, but bullied from teachers instead.

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That is not good.

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Yes.

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Uh, I was bullied by teachers as well as a horrible thing.

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Yes.

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Cole says, yes, you made you the decent guy you are.

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And I think, I think, I think that's right.

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You know, the.

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The, the experience that I had at school has made me into a very empathetic person.

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And I really care for people, particularly, maybe more eccentric

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people and people who are the misfits.

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And that's what, you know, that's my kind of, so today really

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I'm wanting to help people.

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I want to help people if they don't understand something, what

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I want to do is really help them.

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It learning things.

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So I think that those experiences as difficult as they were, I do

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believe it's important to turn those into positive things.

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Obviously, everyone else everyone's story is different.

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And if you've been bullied, if you had a really difficult time, you might not be

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able to get to that point that I'm at at the moment, being able to be forgiving

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of the past and to learn from it.

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But I hope with time and the skills that, you know, you will be able to do that.

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And Nicole says loves the photos.

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Yeah, they, yeah.

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Yeah.

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I'm not so sure about that.

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What does call say?

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Nothing embarrassing about being able to play the cello?

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No, definitely not.

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Keisha saying you're speedy.

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I'm not sure what that's about.

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And of course, Katie, Katie Simpson who won first prize, she went to

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the Royal Scottish to study singing.

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And when I was in Glasgow, so I was, I was at school.

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This, this was a difficult time, but one positive thing is that I did

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go to the Royal Scottish Academy of music and drama as a junior student.

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So I was, have been about how old would I have been maybe 10

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or 11, 11, 12, that kind of age.

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And so I studied there and yeah, I had an amazing time.

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So that, that was really, really awesome.

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Uh, cello is definitely the most beautiful instrument out there.

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That's what happened there.

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And.

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So I got married and it was then that I had to then go into the real world and I

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wasn't really sure what I wanted to do.

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So I was singing professionally around the country.

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I was singing oratorios and other types of concerts as well.

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And I started to teach singing as well.

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And yeah.

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That was a real passion of mine still is today.

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I still love to teach singing, but at the same time, there's this, this

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thing of geekery this technology side of things was definitely there.

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I started building websites.

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So in 2003, 2004, uh, set up a web agency with my dad who retired at the time we

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set it up, it's called still going today.

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It's called select performers.

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And it was a web agency building websites for musicians.

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We broadened that since then, and now we, we build it for the business owners,

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but that's, that's how it started.

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Back in 2003.

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So 2011.

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So my kids were, so my, my daughter Lyla was born in 2008 and my

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son Timothy was born in 2010.

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And in 2011, I decided it was time to set up a blog.

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Yeah.

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I've been wanting to set up a blog for ages, but I was procrastinating.

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I was trying to get things perfect.

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And I decided just to launch a blog with a very basic theme and this started right.

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And it was at the end.

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I think it was actually the beginning of 2012.

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I wrote an article that was called four reasons not to use HootSweet.

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And that ended up, I expanded it a bit, became seven reasons not

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to use Hootsuite back in 2012.

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And I, my blog was basically about social media and making the choice,

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you know, the tech, not tech side of it, you know, the tools side of it.

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So I wanted to look at, um, tools out there such as Hootsuite and other

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tools and, and work out what was best.

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And I did like Hootsuite, but I wanted to, I saw all these articles out

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there that were talking about the.

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They're all positives and it just felt they were all very salesy as

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if the people who were writing them were getting paid by HootSweet.

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So I wanted to look at like the other side of it, and I read this article

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70 reasons not to use HootSweet and that article changed everything.

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What was the first thing that changed everything?

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Because it started to become viral.

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I had no thought about monetizing my blog.

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That was not on the agenda.

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I just did it for fun.

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And I think that's an important thing because the passion was there.

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The passion was there, but also my passion for delivering value in detail

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because that article was really detailed.

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And so I wrote that article, it started to become really viral.

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And I started to get, basically by 2014, 2015, I started to go to conferences

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that people had heard of me because of the, these articles, because I'd written

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other articles as well on the blog.

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So blogging really changed it for me.

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And, uh, and around 2012, 2013, I went to a conference in Wales called

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oil camp and I met two guys in Clary.

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And Mark Schaefer for the first time.

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I'd never really heard of them before, but I met them and both of them have become

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really good friends, uh, ever since.

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Um, I was an aura of them.

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They were amazing speaking on stage.

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And then in 2015, 15, 2014, I met a guy called Emerick earner

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and he changed things for me.

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And this is one of the things I want to share with you today is finding

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people that can believe in you.

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Finding people that believe in you and see you for who you truly are.

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Because at the time I had a false view of who I was.

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I saw myself as not very good as a bit of a disaster, a failure.

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I had zero confidence, but there were other people out there that

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saw the value in what I did.

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And I started to get calm confidence in terms of, well I've written this

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article and the blog seems to be quite, um, quite popular, but it was

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Emmerich who is, who is the CEO of a girl pulse competitor to HootSweet.

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He saw the value in what I did and.

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Became my mentor unofficially and it was in 2015.

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When he said you need to go to social media marketing world, him.

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But social media marketing world.

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I'm in the UK social media marketing world is in San Diego.

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Okay.

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It's a long way away.

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It's expensive, but he said, look, um, I'm going to invite you and a few other

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people to go to social media marketing.

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Well, I'm going to buy you a ticket.

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You're going to go.

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You need to pay for the flights.

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You need to pay for the hotel, but you're going to go.

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And it was that push that I needed to go all the way to

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social media marketing world.

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It was, there was definitely a big pinch in terms of the cost, because

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the hotel was about a thousand dollars and the, uh, the flights was about

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600 pounds, $800, that kind of price.

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So it was a lot of money, but I felt it was the right thing to do.

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And 2015 was the year that really everything changed for me.

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I will get back to comments in a minute, but I just want to share

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this with you because going to a big conference like that and making

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those connections was amazing.

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I met so many people at that conference and that year I was on the back of that.

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I ended up speaking at other conferences, such as new media, Europe.

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I met the wonderful Mike and Isabella Russell.

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That company produces my, they produced my intro and outro

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of this podcast on live show.

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So that was amazing.

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And I met Mark Schaefer though, again, so that year I met these key

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info, these key people in my life, Mark Schaefer, Jeff C who's become a

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really great friend of mine, Emmerich, earner, Mattson person, Ian Clary.

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Again, Phil Mushawn who believed in me and who I, who I was.

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And as a result of that, I ended up speaking, being asked to speak

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at social media marketing world.

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The next year I met cliff Ravenscraft for the first time and Chris Ducker

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and cliff, and I've become great friends since cliff needs to come on

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the show and just need to ask him.

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But anyway, so masterminds as well and mentors.

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So the two M's there, if you're not in a mastermind, if you don't have any

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mentors, people who believe in you.

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You need to find those people because we all need encouragement.

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We all need those people that are going to make the, uh, allow us to

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become more confident and to see ourselves as the way we actually are.

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And I started to be able to, um, Change that view of myself very, very slowly.

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And of course my wife has been amazing in all of that.

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She always believed in me, but I was like, I needed more.

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So that was absolutely vital.

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So let's look at some comments.

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Katie Simpson says your pain has changed into your passion.

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I love that, Katie, that is so true.

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Really, really good way of putting it really good way of putting out

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love that I call says, let someone like, Oh, it's really hard with this.

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Bhagat in econ.

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I wish, but no, I have subs to Euston to learn ukulele.

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Let's see how that goes, but I can't even whistle.

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You'll be fine.

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It's all good fun.

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It's just, I mean, you know, music is such a beautiful thing.

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Acacia says, isn't it amazing where your life and your career

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and skills have taken you?

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And yeah, I, I think, you know, and I'd love to hear more about your story,

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Katie, because there's so many different aspects of our lives that can come

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together a bit more about that in a bit.

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For me, Nicole says that's such a good tip.

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Find people who believe in you.

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Yeah.

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It's, it's something that just came to me today.

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As I put these notes together for the show, uh, I didn't seek those people out.

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Thankfully they sought me out.

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They believed in me and I still look back to 2015 and.

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You know, I mean, I, I'm a Christian, I believe in God and I totally believe

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that God made that happen, but he, even if you're not a believer, I

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think we, you can still believe that these things can happen for a reason.

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And all of those things definitely happen for a reason.

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For me, all of those things came together.

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It was just like amazing stuff.

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Awesome.

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Right.

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Keep those comments coming.

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I can see, I'd bring a couple more comments.

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And Nicole says I, and I traveled to social media marketing world after

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you and I had a really open chats about it and I'll never forget it.

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And thanks.

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Thank you for helping me being brave.

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I loved it that I went in 2020.

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Yeah.

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I remember that conversation, that call, uh, because I think I remember

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what it felt like that feeling scared and nervous and it's a lot of money.

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You know, to, to invest and time to invest as well.

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And if you've got a family, there's that as well, you know, going away for,

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you know, a whole week to another part of the world, but sometimes you need

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to, to make those leaps leaps of faith, you meet to do those scary things.

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And that was absolutely what I needed to do.

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And I think it's what you needed to do.

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Nicole.

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It's it's you've got to work out what's best for you.

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But sometimes it is absolutely the right thing to do.

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Tim is saying, shout out to Carl Sullivan.

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Carl is awesome.

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And Katie says, that's lovely to hear about the, I grew up, I was CEO.

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I did my set up webinar with them the other day it was live

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in the chapter, so helpful.

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Awesome.

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And of course Katie has a one.

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I can't remember what the new plan is, but it used to be called the

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large plan for go up calls all day.

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The plans have changed.

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I go up else is of course a sponsor to the show.

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So thank you a go up else.

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You are listening to the confident live marketing podcast.

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So 2016, 2016 is when I was asked to speak at social media marketing world.

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And this is a true story.

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So Mike Stelzner is the founder and CEO of social media examiner, which

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has the most amazing social media blog.

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It is one of the, I think it's the biggest and the most popular in the world.

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And social media marketing world is the biggest social

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media conference in the world.

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Although of course at the moment, it's not happening, sadly because of COVID.

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But, but he sent me an email asking me, would I like to speak at social

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media marketing and I didn't get it.

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Cause it went into my spam folder.

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So he had to send me a Facebook message.

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And so I got this Facebook message for him and he, he asked me,

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asked me if I would like to speak at social media marketing world.

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And I still remember I was in the upstairs, uh, in my kid's room

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with my wife, uh, Helen, and we just jumped up and down for joy.

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It was the most amazing thing.

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I couldn't believe it.

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Total imposter syndrome.

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I didn't believe in, in the skills that I had, but other people did.

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And so that year I spoke at social media marketing while I was speaking on

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Twitter and Twitter tools in particular.

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And that was amazing.

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So being able to speak at social media marketing world, and I

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started to get asked to speak at other conferences as well.

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And there's this whole thing of other people believing me.

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So again, just to say to you, you need to find those people that will

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believe in you believing in you and.

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The, the masterminds that I was in was great because the mastermind, so our

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mastermind group is basically meeting up with a group of people, either online

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or in person, and you share what you're working on, share your struggles, show

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successes with each other, and they encourage you, but they also try and, and.

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Give you positive and constructive feedback to help you.

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And so I was in one with Jeff C at the time and a few other

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people, and that was amazing.

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2017 though, is when things started.

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So lot of success going on there, but 2017 was a difficult year.

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Oh yeah, no, I totally forgot.

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It's 2016.

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So I, a few other things that happened that year, which were amazing.

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That was the year that I started.

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So I wrote about Facebook live.

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So I read this article, Facebook live came out, but

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unfortunately it wasn't available.

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If you were in the UK and you were an Android user, it was only us and iPhone.

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And I was Android and in the UK, but I found a way that you could broadcast

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a Facebook live from your computer using a technology called OBS studio.

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And so I wrote this article and I got so frustrated with all these articles out

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there that were making it too complicated.

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So my passion for teaching my passion for making things easy

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to understand came together, my passion for tech and social media.

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Came together.

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And I wrote that article, how to broadcast Facebook live from your computer.

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That changed everything for me.

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How could I forget?

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Because that has had over six and a half million page views, and I

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started to be seen as an expert and an influence in the world of live video.

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Um, yeah, absolutely.

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You know, and so I then launched a course.

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I realized I needed to launch a course on how to do this and that

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cause that, that course did so well.

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I sold hundreds of this course to these amazing people out there.

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And I started getting asked to speak about live video, but it was a problem.

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The problem was I was good at talking about live video.

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But actually going live, there was a problem because I was nervous.

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I was scared.

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And it was that time that I had to learn to get over the fear and to

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become more confident in live video.

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But 2017, it was when things went a bit pear shaped for me.

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I started to hide.

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I started to get scared.

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The, it was almost a bit of self sabotage because of all that success that I had

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in 2016, I felt that I didn't deserve it.

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So I wonder with you.

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When you have had success when people have believed in you, when things have

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gone well, have you pressed that self destruct button because you feel that

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you're not worthy somehow it was a very selfish thing to do because the thing

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was, I was able to deliver so much value in a help to people, but I was.

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I was like, I'm self obsessed.

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I was worried about that.

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I wasn't who I thought I was, or either people would find out

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that I was a complete fraud.

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And so I had a way I launched a course on why cast that didn't do very well,

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because I didn't really put my all into it or I didn't make it into

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what it should have been at the time.

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And so the year 2017 was my year of hiding and real problem with, with self-belief.

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But.

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Paradoxically.

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It was also the year that confident live was born.

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The name con the phrase confident live was born.

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And I did start to do a lot of live video.

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I did it with my friends.

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This was the free range social show with Julia Bramble.

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And I did a lot of live video.

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So I did start to do it.

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And I was still speaking at social media marketing world, but it was

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a bit of, a bit of a scary time.

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So.

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That was a difficult time.

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So I'd love to know for me, if you're watching live or the replay

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or listening to the podcast, have you had that experience when you

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pressed the self-destruct button?

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It's a scary thing.

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Just to let you know if you've just joined, this is the

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confident live marketing show.

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This is episode one Oh one.

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And in today's show, I'm showing my confident life journey.

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The ups.

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And the downs.

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So I'm hoping that you can learn and be inspired, but also learn from my mistakes.

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You're not going to make them yourself.

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So, uh, this is episode one Oh one, which is really, really exciting.

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So thank you for that.

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Let's have a look at some more comments here, so good for you.

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This is a back car playing the ukulele.

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Awesome.

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You definitely need to do that.

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I want to, I want to hear you play in the ukulele.

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Carl Martin says just our meets summer 2019 at, was it 2019?

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Oh my goodness.

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Can't believe it's 2019.

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So I met Martin at a Janet Murray's event in summer 2019.

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I think you're right.

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Janet Murray's event in London.

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It changed me for going live and yeah, I mean, Martin, it was amazing to meet you.

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I was really inspired Martin by your confidence speaking around the world

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and your confidence in yourself and your business in, in, in, in, in New York,

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the value that you give to people, you clearly have that then as you do now,

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But as I know, I know you won't mind me saying you didn't have confidence

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in getting in front of the camera.

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There was this blockage, we all have these blockages.

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We all have these.

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I had loads of these blockages and I have the privilege to help you Martin.

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And it was just a very simple thing.

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Just getting in front of the camera and you've, we've not been able to stop you.

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Not that we're trying to stop you from going live, but that's been,

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been really awesome martyred.

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So thank you.

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It's been a real privilege to, to know you.

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Yeah.

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So Tim, Tim and Nicole seeing each other at social media marketing world.

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Definitely.

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Definitely.

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Thank you.

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Call.

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Awesome.

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So, um, Nicole is a fan of a grow up house.

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It's an amazing tool.

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Okay.

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So the next thing that happened really, uh, and this is another

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thing that I want to encourage you is to find tools to companies.

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So I've talked about.

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Relationships with people that's important, but find

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relationships with companies and become their brand ambassador.

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And as you know, I talk a lot about restream on this show, an e-comm live and

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a, a pulse, and yes, those companies do pay me now that I am a brand ambassador.

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I have affiliate relationships with those companies, but it

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didn't start out that way.

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You know, I grew a pulse.

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I was, I was just a fan that there was no payments involved.

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Restream I started using e-comm live.

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I just started using it, but I was able to build relationships with

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those companies and give them value.

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And so building those relationships with those companies and the people

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within those companies is so awesome.

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And it's been a real privilege to get to know the people behind those companies.

Speaker:

Like Amerock from a grew up pulse and Katie and Ken and Glenn from

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e-com and Anya and grace from.

Speaker:

Restrain.

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It's been amazing to get to know those people.

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And from those brand and massive ships, I was then able to pay myself

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more of a, a monthly income because I have this one thing I've not

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talked about, you know, up until 2015 money was a real problem for me.

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I was really struggling.

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There was not much money coming in.

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I wasn't really getting that many coaching sessions if at all.

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But from 2015 onwards that started to grow and I started to

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get more brand ambassadorships.

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I started to be able to get more coaching clients.

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I launched my course and that's made a massive difference.

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And somebody said to me a few years ago, and that made a big influence on me.

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You can't help people.

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And that is important.

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I want to help people.

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You can't help people if you don't have.

Speaker:

A profitable business.

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The problem that I had was that I was so worried about the money side of

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things that I see that I wasn't able to help people as much as I could.

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And, and, um, there was definitely this slow.

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It was a slow burn for me.

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I had to.

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Do things get more money?

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I was then able to stop some of my teaching so I could then spend more time

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in my business and do it slowly over time.

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There was no, like overnight, suddenly I was a six or seven figure business.

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No, my goodness.

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It took time for me.

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And, but I think if I had that confidence in my ability a lot earlier on, I probably

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would have got there a lot quicker.

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So have those mentors, have the mastermind have build that confidence

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and build that view of your, that true view of who you are and if you

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can get those brand ambassador ships.

Speaker:

So yeah, 2018 was that crisis of confidence for me, really.

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It was a difficult year.

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Um, but then I was able to get some coaching.

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So my friend Kelly Barder.

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We stepped in there and I paid her for coaching.

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So as a mastermind, this was paid mastermind.

Speaker:

I was still in some free masterminds, but that was really helpful.

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She's a real person that likes to kick you up, but she needs, she knows

Speaker:

that she needs to kick you up the butt or the bottom, as we say in the UK.

Speaker:

So that was really helpful.

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That was my in my year of coaching.

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That they're not forwards into 2019 and 2019 was the

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first year that I gave a name.

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I saw other people doing this in the past, but 2019 I gave it a

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name and I hear a lot of people talking about manifesting things.

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I'm not a great believer in.

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Manifesting as such, I think there is some truth in it, but what I did was I gave the

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name of that year by gear of visibility.

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And then I did something about it.

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So that year was when I leveled things up in terms of my speaking gigs.

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And I spoke at social media marketing world, but also

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at content marketing world.

Speaker:

And I was speaking, I spoke at more conferences than I ever had done before.

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Like I spoke at.

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Uh, Tommy con Andrew and Pete's conference.

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And I spoke in, where was it?

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So many places?

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I can't even remember where they were, but loads of places Poland spoke in and.

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Another place that the name escapes me all these beautiful countries.

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It was a difficult year because I was speaking at all those places, but it

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was something that I needed to do to get out of that crisis of confidence.

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And that year of hiding that I had in 2017 and 2018.

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So stepping up, being seen, it was so important.

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That was my year of visit ability.

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But the pillar that really started to that was the big thing

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for me that year was my health.

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Uh, my diet, because this is something I've spoken, not publicly

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about, but I really struggled for, for quite a few years in the early

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two thousands with, with Amie.

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Now, there are different words for this, but I basically had this, this.

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I was tired.

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So tired.

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I had to go to bed for a whole week and then get up to do a concert

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and then go back to back to bed.

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And in 2015 actually is when I gave up sugar, completely got

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rid of sugar from my diets.

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And that made a massive impact on me more than I can even explain now.

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But in 2019, I also gave up caffeine and coffee because it was.

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Actually having a negative effects on me.

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I'm not saying you need to do that, but for me, I needed to do that.

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And I started to really focus on that.

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I hired a personal trainer because for me, I'm just, I just

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couldn't, I needed the extra help.

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So that made a massive difference.

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And I really focused on my health, on my diet and I still get tired.

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So I S I still have some.

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Setbacks with kind of Emmy like symptoms, but nowhere near, like I used to, it

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had a massive, massive impact on me.

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So 2019, my year of visibility and health and diet was the, the pillar number five.

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And then that brings me into 2020 last year, which I was going

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to nickname my year of growth.

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And I had no idea that COVID was going to happen.

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If I think I, if I'd known it COVID was going to come, I probably wouldn't

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have called it my year of growth.

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But it absolutely was my yoga growth, ironically, because I wasn't able

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to go to any conferences and speaker all these conferences and to get

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distracted by all these exciting things.

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It was the year, but I had to focus on growing my business.

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It was the year are being consistent with my live show.

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I launched my live show and podcast in 2019, that 2020 was that year

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when I focused on growing my business and growing my team, Tonya, uh,

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my assistant and, and everyone else in my team have been amazing.

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They've allowed me to focus, but it was also all those things.

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My teaching, they, the hard graft, all those difficult times over the years,

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my, my crisis of confidence, all those things, the lessons that I learned from

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those things came together in 2020.

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And so we're in 2021 now.

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And it's my year of community, and this is one I want to break to

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give back to you, give back to my community so that I can help you.

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And if you're struggling with any of these things, whether it's the RIT

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attack, whether it's with mindset and confidence, I'm here for you.

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I want to help you, whether that's through my free content, like this show and my

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podcast and my blog, my newsletter on my social media posts or whether it's

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through my paid content, like my courses.

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And also my, uh, my.

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Coaching and all that kind of stuff.

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Uh, I'm here to help you.

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And that's my, what I want to do.

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Let's look at some comments.

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Uh, Tim says, thank you for sharing your story with us.

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My pleasure.

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Carl says, yes, I'm also that kind of guy, not the most convenient alpha, and I'm not

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quite sure what you mean by alpha kind.

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Maybe explain I'm I'm probably being brain dead today.

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Nicole says yes, there are always doubts.

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I'm so happy.

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I kept all my early videos because when I watch them now I

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can see how far I've come video.

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Doesn't lie.

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And that's really important, Nicole.

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Thank you so much for that.

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Don't look at other people's videos like that, the hundreds or thousands

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of video, and compare it with your first look at their first videos

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and look at your first videos and.

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You know, over time, you will be able to build that confidence, but

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I totally love that really great.

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And Tim says, I want to be a brand and Buster, if you want, have a

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chat to him about that, let's have a chat because I'm not sure I've got

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all the, all the knowledge of all the skills to be able to help you.

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Then maybe that's something we can talk about on the show sometime,

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but yeah, it's um, definitely a really cool thing to be able to do.

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Carl says, well, Ian, you really opened up today, shown us what this means to you.

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Huge respect, buddy.

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I can relate to it the past, not the successful outcome.

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Well, do you know what it's, we're on a journey and I'm not there yet.

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I don't know what there is.

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I've still got loads of things that I'm working on.

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Struggles that I still, those doubts are still there.

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But I truly believe it's really important to, for me to share, not just

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the successes, but also my struggles, because it's through those struggles

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that I've seen in other people that they've been sharing, like cliff

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Ravenscraft is one great example.

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He's so transparent.

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He's talked about his struggles over the years, and I've really

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learned from those things.

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And it's made me realize that if he struggled with those things, And I'm

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struggling with those things yet.

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He's made a success of himself then maybe I can too.

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And I think that's really important.

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Nicole said, thank you, Nicole saying the atomic on talk was brilliant.

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So this was in 2019, I think.

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Yeah, that was my year of visibility.

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And that was awesome to see you, Nicole there.

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That was, that was great.

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And the color is an amazing speaker, by the way, I saw I've seen her speak

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quite a few times and she's great.

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Nicole, put your, put your details in the comments.

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And Cole.

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I agree with you, Tim would make a great ambassador.

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Definitely.

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Definitely.

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Definitely.

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Carl says I have Emmy.

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Wow.

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That's why I have started the social platform outlet.

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I think loads of people suffer with similar kinds of symptoms.

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I it's, it's a real problem.

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A real problem for so many people.

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Carl says I went from job, a deer, Dov expedition leader, officer of the year

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Kung Fu instructor to medical retirement, doing nothing, not able to go out alone.

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So I think it sounds like you've to loads of different things.

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And I wonder whether those things, all those different things,

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somehow they can come together to help you in, in your focus.

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Now, what, what your focus, all those things that you've learned in the past.

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I wonder whether that can, can help.

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Just wanted to let you know, just a few things off for the future.

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I can see a few more comments coming through and I'll welcome to come

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back to those, but I can see the time this is going to be a long

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episode, which is, which is cool.

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But, um, what's next?

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Well on the show, this is episode one Oh one and.

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It's.

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Yeah, I was so focused on episode 100 that I haven't didn't really get much

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time to think about the way forwards, but after one, a 100 was out the way

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I've started to really focus on that.

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I've got some amazing guests on the show.

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So I'm really excited about that.

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I'm going to share more about that in future episodes.

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But my focus is on delivering value, all sets up to the quality, not

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the professional professionalism of the show is, is everything.

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But I always wanted to get better at what I do.

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So I'm working on a new intro and outro.

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I've got some widgets and overlays and transitions.

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I'm going to be playing with going to be testing things.

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And hopefully in March, I'm hopeful hope next month, we're

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going to be moving house.

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So I'm going to be rebuilding my studio.

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Which is going to be good because the studio that, I mean at the

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moment is, is it's not the greatest.

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My background is not great.

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It's just the way it is, but we're going to be able to build up from

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scratch, which I'm really excited about.

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Got some new sponsors.

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We've got some new courses coming up and I want to let you know, I'm going to be

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telling you more about this in the future.

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If you're listening to the podcast, by the way, you may have met, you may miss it.

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That's because bet there'll be another one in the future is

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my launch, your live course.

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And if you go to iag.me forward slash L Y L you can find out more

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about my launch, your live course, which happens in March, 2021.

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And it's all about how to launch your live show with success.

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But this time I'm going to be going a little bit more and going to be showing

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how you can also repurpose that into a podcast because so I think live show

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and podcast, it's something that you're going to really learn loads about.

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It's going to be in a community.

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You'll be able to learn this over 10 days.

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And we can learn that together.

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Cause community is everything it's so, so important.

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And I'm going to be working at doing more coaching, working with coaching clients,

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which is going to be really, really cool.

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So definitely awesome stuff.

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Well, we're at the end of the show, but let's look at a few more comments,

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so difficult to see people's comments until I put it on the screen.

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But Nicole, thank you so much, Nicole.

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I can highly recommend working with Ian as a coach.

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He's so generous with his time and offers such a breadth of support from

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tech to mindset to accountability.

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Thank you to call it was awesome working with you.

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And of course, the other thing that I'm going to be working with

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is production side of things.

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So I've produced Janet Murray's 2021 sorted conference.

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I've also done a conference.

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It was actually more of an awards, so many for podcast

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business podcasting for business.

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And so I will be doing more of those, although not so much because.

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That is a massive thing and it takes up a lot of my time, but

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I definitely will be doing that.

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Katie says what a massive Lee encouraging podcast.

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Thank you so much for your massive help this year.

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So far, Katie it's been, I was so, so much of a pleasure.

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I see so much potential in you and I know everything's

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not been so easy for you, but.

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You know, I've, I've kind of been there.

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I kind of know.

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I don't know exactly actually what it's like for you, but I, I kind of

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empathize with some of some of the things.

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And so it's my gift to you really.

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I hope that through my encouragement and some of the, some of the little

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things that I've been able to do for you, you're able to yeah.

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Just to, to grow your business and to be able to bless other people

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as well through what you do.

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Carl says.

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Not the alpha.

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And Katie says Cole, I've got Emmy big time too.

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I've had to stop working, go online.

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Thanks for sharing that, Katie it's it's, it's a, it's a difficult thing,

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but the is, there is definitely a light at the end of the tunnel.

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Definitely, definitely.

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Nicole people don't want perfect.

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And your honesty in sharing a story is so powerful and you know, I'm

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going to be honest, Nicole, you know, I have right from the start.

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I wanted this show to be an authentic show, something

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where I do share these stories.

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But I don't think I've shared that many of these stories.

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I've, I've, I've shared other people's successes.

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I've shared my successes, but I haven't really shared so

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much of the difficult times.

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And I want to be doing a bit more of that as well, in a way that's

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going to help and be, be encouraging.

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So thank you, Nicole.

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Thank you, Karl.

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Thank you, Katie.

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For watching.

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Thank you everyone for watching.

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It's been so.

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Awesome.

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So you see you there and Cole, I'm sorry for making you emotional.

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He's still winning.

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He's still wanting a stream deck.

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The problem with the stream deck call is that the rights of stock.

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So Katie is still waiting for a stream deck, but it will come well.

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That is the end of today's show.

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It's gone on a lot longer than I expected.

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I'm surprised I haven't got that emotional.

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I've got a bit emotional, but I haven't started crying.

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Maybe that'll happen in another show.

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I don't know.

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We'll have to see about that, but thank you so much for watching.

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If you haven't discovered the podcast to go to iag.me forward

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slash podcast, I'd love it.

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If you could share that and write a review, because I want to share that

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out and let people know, and to be able to encourage people more with my

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podcasts, that's a massive, massive thing.

Speaker:

And of course do check out the launch, your live course, the landing

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page for that isn't quite ready, but you can still sign up to the.

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The waiting list.

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That's the one, the waiting list.

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You can sign up for that, but thank you so much for watching until next time I

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encourage you to level up your impact.

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Authority and profits through the power.

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I've covered a live video.

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See you soon.

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Bye.

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Thanks for listening to the competent live marketing podcast with Ian Anderson, Greg.

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Oh, you

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subscribe it.

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iag.me forward slash podcast.

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So you can continue to level up your impact authority in profits

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through the power of live video.

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And until next

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time.

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video journey.

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Yes, it is.

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Indeed.

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What's next?

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I tuned up.

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No, let's join the show today and I'll tell you why.