In October, Adam Winland was hired as the financial controller for NABC and USHBC, a newly created position that oversees the councils’ day-to-day accounting and provides strategic financial direction. One of Winland’s first key tasks is to conduct the annual assessment for blueberry growers. 

In today’s episode, host Kasey Cronquist, USHBC/NABC president, sits down with Winland for a chat about his new role, what to expect out of the upcoming assessment and how the assessment showcases the return on investment for blueberry growers. 

“We are perfecting this process and looking toward the future, we want to make sure  that [the process] is as fine tuned as possible.” - Adam Winland

“Part of what I want to do as financial controller is be as transparent as possible with everyone involved so they know where the money is going.” - Adam Winland

Topics covered include: 

• Winland’s background that led him to USHBC.
• Changes in the USHBC assessment process. 
• The most common questions Windland receives. 
• Transparency in the assessment process. 

Crop Report

The Blueberry Crop Report will return next week.

Marketing Boost - Highlighting Blueberry Health Benefits

In the midst of a pandemic, health and wellness has an added focus and priority. In this week’s marketing boost, USHBC/NABC Vice President of Marketing and Communications Jennifer Sparks discusses how highlighting the positive health effects of blueberries is a great way to advertise to your customers.