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#95: The Book Launch Process Part II: Katherine Golub Interviews Becky Robinson
Episode 9526th July 2022 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:22:20

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This episode is the second part in a mini-series where Katherine Golub–Career, Leadership, and Executive Coach for Nonprofit Leaders and People Committed to Social Justice–interviews Becky about the book launch process. Katherine, who is working on her first book, continues asking Becky all of her most pressing questions about developing a book marketing plan, generating a launch team, starting a podcast, and more so that she can reach the biggest possible audience with her message. During the episode, Becky and Katherine share:

  • How many books an author should realistically expect to sell in the first year of launch.
  • Why an author should focus more on showing up for people in any way they can, as opposed to only booking speaking events. 
  • How many people an author should plan to have on their launch team and how personal outreach can increase reviews.
  • What resources an author can utilize to make the process of starting a podcast easier.

For our show notes, including action steps and resources, visit:

Please feel free to send a message to Becky at to share your thoughts!