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What if the secret to your business breakthrough has nothing to do with strategy, marketing, or hustle—and everything to do with discovering who you really are?

Most entrepreneurs are stuck in a cycle: operating in their assigned roles, chasing titles, projecting confidence they don't feel, and showing up with "needy energy" trying to scoop in customers. They're DOING life instead of BEING themselves. And it's exhausting.

Today's guest, Randall Thames—author of Rise to the Role and founder of InSpirit Institute—is here to flip that script entirely. With 38 years in corporate America, 20 years as a licensed pastor, and a background as a fitness trainer, Randall has spent his life transforming people physically, spiritually, and professionally. Now he's synthesized it all into a powerful framework that helps entrepreneurs discover their "super purpose power" and rise into their highest potential.

In this transformational conversation, Randall reveals:

The Identity Trap:

1. Why leading with your TITLE instead of your VALUE keeps you stuck in hustle mode
2. The difference between being assigned a role (CEO, coach, consultant) and actually RISING into your authentic power
3. Why entrepreneurs spend so much time doing what's necessary instead of showing up as their best selves
4. How culture's identity for you prevents you from discovering your internal identity

The Discover-Develop-Display Framework:

DISCOVER (Internal Process):

1. The decision you must make BEFORE anything else (hint: you have to WANT to know your superpower)
2. 5 ways to discover your unique purpose: psychometric tests (MBTI, talent assessments), 360 interviews, asking your closest circle what they come to you for, noticing what makes you lose track of time
3. Why data + insights + experiences = the foundation for cognitive reshaping
4. The questions to ask: "What enhances me? What elevates me? What do I need to EXIT?"

DEVELOP (The Plan):

1. How to create a systematic structure to activate your superpower
2. Why most entrepreneurs skip straight to "display" (the external) without doing internal work
3. The truth + love equation: Why feedback needs BOTH to be effective (truth without love is harsh; love without truth is too squishy)

DISPLAY (External Impact):

1. How to execute and DEFEND your superpower in the marketplace
2. Why internal discovery creates external impact (and attracts customers magnetically instead of desperately)
3. The compound effect of outcomes: When you solve real needs, referrals generate your business automatically

The Breakthrough Moments:

The Butterfly Revelation: Did you know a caterpillar's body completely JELLIFIES in the cocoon before becoming a butterfly? It disintegrates entirely and reforms. This is the exact journey entrepreneurs must take—completely letting go of cultural identity to transform into their true selves.

The "Breaking Up With the Internet" Story: Lindsay shares her powerful moment of stopping all courses, coaches, and guru advice to discover her own path—and how everything changed when she did.

The Guarded Truth: How asking "What was your first impression of me?" revealed a painful but transformative truth that inspired real change.

The Mathematical Method:

1. ENHANCE (Addition): What can I add that's missing?
2. ELEVATE (Multiplication): What can I do to multiply my impact?
3. EXIT (Subtraction): What must I remove that's not serving me?

The Corporate-to-Calling Journey: Randall's story of spending 38 years in Fortune 5 companies, owning an executive search firm during the tech boom, becoming a pastor, working as a fitness trainer—and finally realizing all these experiences were seeds God planted for his true calling: helping others rise to THEIR roles.

The Truth About Value:

1. Lead with your SUPERPOWER (your unique value)
2. SUPPLEMENT with the necessary stuff (the operational tasks)
3. Most entrepreneurs do it backward—they lead with what's necessary and never show their true value

The Identity vs. Authenticity Problem: When you step into a W-2 executive role, you carry the weight of the title easily—it's assigned, the pay validates it, everything aligns. But as an entrepreneur struggling through daily challenges, you lose sight of that inner leader. The answer? Stop operating in the identity culture gives you and discover the identity that's INSIDE you.

What You'll Walk Away With:

1. A clear framework to discover your unique superpower
2. Permission to stop performing and start BEING
3. Understanding that your best self starts inside and works outward
4. The courage to ask hard questions and hear hard truths
5. A roadmap to rise into your role instead of just filling it

The Bottom Line: People don't buy your skills. They buy YOU. Your presence. Your superpower. The value only you can bring. But you can't project what you haven't discovered.

Ready to rise? Visit www.inspiritinstitute.com or grab Randall's book Rise to the Role on Amazon. InSpirit Institute offers self-paced online courses, an app, personalized coaching, and a network of partners in HR, leadership development, financial planning, and more—all designed to help you discover, develop, and display your best self.

Perfect for: Entrepreneurs who are hustling hard but feeling stuck, leaders who know they're capable of more, anyone tired of operating from "needy energy," and business owners ready to attract instead of chase.

Key Takeaway: Internal discovery creates external impact. When you value yourself and see yourself clearly, others naturally see your value too—and the referrals, clients, and opportunities follow.

Resources Mentioned:

1. Rise to the Role by Randall Thames (Amazon)
2. InSpirit Institute: www.inspiritinstitute.com
3. The Compound Effect by Darren Hardy
4. MBTI and other psychometric assessments

Episode Highlights:

1. [00:02:00] The super purpose power everyone has (but most never activate)
2. [00:06:00] The Discover-Develop-Display framework explained
3. [00:11:00] The butterfly disintegration metaphor
4. [00:13:00] How testimonials revealed a client's hidden superpower
5. [00:17:00] "You're very guarded"—the honest feedback that changed everything
6. [00:21:00] Internal discovery = external impact (the value creation formula)
7. [00:26:00] From 38 years in corporate to building InSpirit Institute

Quote to Remember: "Sometimes we are operating in our own cocoon, but until we sit down and completely let go of the identity that culture is giving us based on the roles we have—unless we cocoon and let go of that and transform ourselves to what's inside of us—we'll never be able to fly."

Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.

https://www.speakpipe.com/FreedomEntrepreneur

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