Join Ray Green as he delves into the crucial aspect of creating a unique selling proposition (USP) in this insightful podcast episode. Ray highlights the common misconception that many entrepreneurs believe they have a USP when in reality, it often lacks true differentiation. Drawing from his extensive experience in business consulting, Ray provides actionable advice on how to develop a compelling USP by analyzing competitors, identifying market gaps, and focusing on what truly matters to the target audience. Through engaging anecdotes and examples, including the success story of Planet Fitness, Ray illustrates the transformative power of a strong USP in building brand identity and attracting ideal clients. Tune in to learn how to carve out your unique place in the market and stand out from the competition.