How to rescue your homepage without a costly redesign:

• Less is more; don't overwhelm the consumer with countless product options, special deals, or flashy image carousels
• Concentrate what is shown by presenting only your primary products upfront on your homepage
• Know what your customers come to you for, and focus on that specific product or service
• Don't over-complicate or add steps to purchasing a product; if there's an image of what you are selling on your page, clicking on it should bring the customer to a page where they can buy it
• Avoid turning you page into a maze, if customers can't quickly find their way back to the product they want, they'll leave

Sponsors

Thank you to Shogun sponsoring the Rolled Up Podcast Network. Nomad increased page speed, resulting in a 25% increase in conversions, a 15.6% reduction in their bounce rate, and most importantly made 25% more per sale when switching to Shogun Frontend.

Mentioned in this episode:

Triple Whale - Whale Mail