Personal branding is a familiar concept for people in business or marketing, but is often a foreign concept to medical professionals. Whether you’re in practice or employed, your personal brand is your professional identity and making proper use of it can help you elevate your career or business. If people don’t know you exist, how will they find out about you?
In this episode of the Prosperous Doc, our host Shane Tenny, CFP® welcomes Dr. Ernesto Gutierrez to discuss personal branding, how to acquire more patients, and how to leverage social media. As the owner of the Practice Growth Formula, Dr. Gutierrez teaches doctors how to grow their practice with his personal branding and digital marketing expertise.
Dr. Gutierrez shares his personal struggle of taking over a failing medical practice in Cancun, which was close to shutting down.
He also reveals impactful advice he received from his father that helped him realize he wasn’t just the medical provider. As the practice owner he had be the entrepreneur and understand how to run and market the business.
Highlights from the episode:
- What is personal branding and how can a doctor use it to get more patients? (8:22)
- Why is it important for doctors to build their personal brand? (11:51)
- What’s involved in personal branding? (16:46)
- The first step in personal branding (17:30)
- Maintaining consistency in your marketing efforts (20:14)
- Is a podcast right for your practice? (21:42)
- What are the best social media channels for doctors? (25:55)
- The best methods for monetizing your personal brand (29:34)
Financial Wellness Tip
On today’s financial wellness tip, Will Koster CFP® tells us that preparing for retirement is not just about your 401k or having some passive income. Download the SDT Retirement Checklist to find out if you’re on track for a stress-free retirement.
To learn more about Dr. Ernesto Gutierrez and The Practice Growth Formula or to get more information on how to develop your personal brand, visit pgformula.com. Dr. Gutierrez is also the host of the Highway to Health Podcast.
Resources mentioned:
The Compound Effect, by Darren Hardy
Prosperous Doc podcast by Spaugh Dameron Tenny highlights real-life stories from doctors and dentists to encourage and inspire listeners through discussions of professional successes and failures in addition to personal stories and financial wellness advice. Spaugh Dameron Tenny is a comprehensive financial planning firm serving doctors and dentists in Charlotte, NC. To find out more about Spaugh Dameron Tenny, visit our website at www.sdtplanning.com. You can also connect with our host, Shane Tenny, CFP at shane@whitecoatwell.com or on Twitter.
Compliance code: CRN202211-274032
