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🎧 The Weekly Blitz — Episode 1 Notes
Finish Strong Series: “The Final Push — Maximize December Without Feeling Desperate”
Presented by Shop Marketing Pros — the automotive repair industry’s leading marketing experts.
Episode Summary
In Part 1 of the Finish Strong Series, Coach Chris Cotton breaks down how to turn December from a “slow month” into a strategic opportunity. Instead of coasting into the holiday season, Chris shows shop owners how to lean in, create momentum, and drive revenue without discounting, panicking, or looking desperate.
This episode gives you the exact tactical playbook for ending the year powerfully and stepping into January with confidence, clarity, and cashflow.
What You’ll Learn in This Episode
✔️ The Myth of ‘Slow December’
Why December isn’t slow — it’s chaotic — and how that chaos actually creates more opportunity for intentional shops.
✔️ Stop Projecting Your Stress Onto Customers
Most shop owners talk themselves out of money. Chris explains how to stop assuming what customers will or won’t spend this month.
✔️ How to Build DVIs That Actually Sell Work
The December DVI blueprint: picture-heavy, story-driven, urgency-focused, and built around safety and travel needs.
✔️ Same-Day Follow-Up: The December Secret Weapon
Why customers are more likely to say “yes” within 6–12 hours, and how to use this window strategically.
✔️ Zero-Desperation Marketing
Why you shouldn’t discount in December — and what to send your customers instead.
✔️ Scheduling Tactics for the Final Push
How to run December like a “say yes and figure it out” month: micro-jobs, flexible bays, promise windows, and elevated communication.
✔️ How to Finish the Year — and Start the Next — With Momentum
December is a psychological month for both owners and customers. Chris breaks down how to shape that momentum and avoid the common traps that derail shops.
Why This Episode Matters
Most auto repair shops lose December — not because the work isn’t there, but because their mindset is off. This episode teaches you how to shift your perspective, operate with confidence, and capture the opportunities other shops miss.
Your year isn’t over.
Your customers still need you.
And your shop still has money on the table.
Sponsored By: Shop Marketing Pros
A special thanks to Shop Marketing Pros for making this episode possible. If you're ready to grow your car count, build trust in your community, and create marketing that actually works, visit ShopMarketingPros.com.
They help great shops get seen, known, and understood.
Connect With Coach Chris Cotton
📧 Email Chris: chris autofixsos.com
To listen to more episodes, make sure and go over to iTunes and or Spotify.
Don't forget to rate and review us!
Connect with Chris:
AutoFix-Auto Shop Coaching
www.autoshopcoaching.com
www.aftermarketradionetwork.com
940-400-1008
Facebook: https://www.facebook.com/AutoFixAutoShopCoaching
YouTube: https://bit.ly/3ClX0ae
Email Chris: chris@autofixsos.com
The Automotive Repair Podcast Network: https://automotiverepairpodcastnetwork.com/
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