When you’re just starting a new business - or pivoting, niching or changing direction - it can feel like you have no stories to share yet.
No testimonials.
No case studies.
No long list of client wins.
And yet, this is exactly the moment to lean into all the stories you have about everything that has led you here, doing what you now do.
In this episode of The Business of Stories, Susan explores what to share when your business is new, or has changed - and why you don’t need years of experience to start building trust, connection and authority.
You’ll discover:
- How to share your journey in real time and build connection without pretending you’re further ahead
- Why documenting the climb can be more relatable than speaking from the summit
- How to build trust and authority without testimonials, case studies or a long client list
- The role of values, beliefs and movements in positioning yourself as a guide, even at the beginning
- How micro wins, insights and lived experiences can become powerful stories that deeply resonate
From documenting your journey, to sharing defining moments, to owning your ‘why’, this episode will help you see that your stories don’t begin when you feel established, they begin the moment you decide to show up.
If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]
Check out Storytelling Mastery here
Download my Be The Guide Masterclass here
Download a free copy of The Business of Stories here
About your host Susan Payton:
When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!
In fact, that moment completely changed her business - and her life.
Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.
Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.
Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.
In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.
See my bio here
And my speaker page here
Connect with Susan:
Email: [email protected]
LinkedIn: https://www.linkedin.com/in/susanpaytonuk/
Facebook: https://www.facebook.com/SusanPaytonUK/
Instagram: https://www.instagram.com/thebusinessofstories/
Produced by Winter Audio.
