Looking to make a splash with your B2B brand? Hear about some of today’s most creative PR tactics for B2B from public relations guru Amy Jackson.
Amy is the Founder & CEO of TaleSplash, a PR agency that connects founders of emerging tech, health and lifestyle brands to journalists.
Find out how to get coverage for your B2B brand (think: influencers and demos) and how AI can help match you with the best media channels. Amy shares her 10+ years of expertise in B2C and B2B, and offers ways to take inspiration from B2C.
What You’ll Learn:
- How B2B is taking inspiration from B2C
- How to get coverage for your B2B brand
- Using influencers in your PR strategy
- The future of PR in the age of AI
- Emerging PR tactics
Mentioned in this Episode:
How I Built This with Guy Raz
TaleSplash, Amy Jackson’s PR agency
Amy’s Bio:
Amy Jackson has spent her career building and shaping brands during times of rapid change. She helped potato farmers navigate the era of low-carb diets. She secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com, and led LivingSocial’s PR efforts bridging from Facebook darling to local merchant marketplace. Amy took Silicon Valley journalists through a walk down memory lane at the Computer History Museum’s reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few.
Over the course of eight years with SAP Concur, Amy built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently, Amy helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption.
Along the way, Amy has helped people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose. With BestfortheMoment.com, she cheered on working moms and entrepreneurs, and then became one herself. Amy created TaleSplash to help emerging tech, health and lifestyle brands share their expertise about the world changing around us. With decades of experience in PR growing global technology brands as storytellers and digital strategists, clients like to think of TaleSplash as an extension of the team that can help in a multitude of ways.
Amy lives in the Austin hill country with her husband, two boys and labradoodle (also a boy).
More from our guest: Amy Jackson
B2B Creatively is powered by Stories Bureau.
Connect with us on LinkedIn:
Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media
Kory Grushka, Founder and Creative Director of Stories Bureau
Alisa Manjarrez, Managing Director of Stories Bureau
