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Breaking the Mold: How Morning Consult Built the Bloomberg Terminal of Public Opinion
Episode 187th November 2025 • CEO Series • The Greenbook Podcast Network
00:00:00 00:52:39

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Michael Ramlet, CEO of Morning Consult, emerges from stealth mode to share how his company disrupted the market research industry by obsessing over data quality and real-time insights. In this candid conversation, Ramlet reveals the infrastructure investments that enabled Morning Consult to scale from a $30K startup to a major industry player, and discusses why AI represents both an existential threat and unprecedented opportunity for traditional research companies.

Key Moments:

→ From Stealth to Scale - Their growth story and data collection scale

→ AI Democratization - How their AI platform changes access to insights

→ Industry Transformation - The existential challenge facing the research industry

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