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Brand Deals for Creators (Deep Dive) | Justin Moore
Episode 871st April 2025 • Unconventional Leaders • Heather Parady
00:00:00 00:58:22

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Have you dismissed the possibility of getting sponsors or brand deals because your brand is “too small”? 

Think again.

Even if you don’t have a massive following, you can be making money.

Today I connected with Justin Moore, founder of Creator Wizard. As a sponsorship coach, he’s helped creators generate over $5 million in brand deals.

In his book Sponsor Magnet, Justin breaks down why brands sometimes pay smaller creators more than bigger ones, the biggest mistakes creators make when pitching to brands, and how to articulate the unique value of your audience—beyond follower count and views.

WATCH EPISODES ON YOUTUBE: https://www.youtube.com/heatherparady 

TOPICS FROM THIS EPISODE:

  • How to get clear on your “surprising transformational promise”
  • Detaching your value from follower count
  • The real reasons brands ghost you after you give a price

CONNECT WITH JUSTIN MOORE: 

CONNECT WITH HEATHER:

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