If you have been wondering how to market your podcast without feeling like you have to live on Instagram, today's episode is going to feel like a relief.

I am joined by my friend Andi Smiley, who helps podcasters market their show using Pinterest. We talk about why Pinterest works so differently than social media. A pin you create today could bring new listeners to your podcast months or even a year from now, which is the exact kind of long-term content I am always talking about.

Andi walks us through what to pin as a podcaster, where to link those pins, how Pinterest SEO works and why it is different from podcast SEO, and how to fit this into your workflow without adding a dozen extra tasks to your week. She started with just one pin a week and built from there, and that is exactly the approach she recommends if you are getting started or feeling unsure where to begin.

Episode Blog Post

CONNECT WITH ANDI:

- Pinterest VIP Setup (Done for you version)

- Pinterest Magic for Podcasters (DIY version)

- Freebie: "Is Pinterest Right for Your Podcast?" Checklist

Podcast: The Friendly Podcast Guide

🎧 FREE RESOURCE

Before You Hit Record - free private podcast series on what should be in place before you hit record on your first episode (and no, it’s not the tech).

🎙️ WORK WITH ALLISON

Launch Your Podcast in 6 Weeks - There’s more to launching a podcast than the tech, we want to make sure it’s built to bring in the clients

Monthly Podcast Support - production + strategy support

📲 CONNECT

Website - allisonnitsch.com

Instagram - @allisonnitsch

Threads - follow here

🛠️ PODCAST/MARKETING TOOLS I USE

Captivate - podcast hosting, 7-day free trial

Descript - recording and editing

Showit - website platform

Flodesk - email marketing

*Some links are affiliate links - I earn a small commission at no cost to you.