If your proposal close rate feels lower than it should be, the instinct is usually to fix the proposal with better formatting, sharper pricing, more case studies. That instinct is wrong. The proposal stage is where bad fit finally becomes undeniable, but the problem started several conversations earlier.

This episode is about what actually happens in the Approve stage of the Honeycomb Flywheel. A proposal is supposed to confirm a decision that's already been shaped. When it has to do the persuading instead, the deal usually doesn't close, and the founder has spent hours finding that out the hard way.

WHAT WE COVER:

• Why proposals fail, and why the failure almost never starts at the proposal
• The shift from evaluating a deal to advocating for one, and why it happens
• The two conversations every founder should have before writing a single line of scope
• A quick pre-proposal checklist that improves your close rate

Click here to schedule your complimentary strategy session where we will talk through your current situation and decipher whether we can solve your problem within that call, or if a deeper dive is necessary. Right now, we are solving root issues about 70% of the time within the first 30 minutes