How can great leaders ask more questions? Hear communication strategist Skot Waldron share his insight for executive leaders.

For the past 20 years, Skot Waldron’s work for clients such as J.P. Morgan Chase, CDC, Georgia Tech, Royal Caribbean, Sesame Workshop, The Home Depot, and The Coca-Cola Company has included national and international communication programs.

Skot Waldron is an internal communication strategist who uses his extensive knowledge of brand development to build loyalty amongst individuals, teams, and organizations. Unlike most communication programs out there, Skot coaches leaders and employees to become liberators using programs that are simple, scalable, and sustainable for the long term. 

He believes the influence you have, your alignment as an organization, and your ability to execute effectively all begin with you and how you communicate.

Main Takeaways:

• A brand is its reputation. How others perceive you, what they believe about you, what you say when you are quiet, and what others say about you when you are not around, that’s your brand.
• For great brands, leaders must first induce positive first impressions, then maintain consistency, which will foster creditability and authenticity, and finally, trust, which will nurture loyalty.
• A multigenerational workplace is being created in order for both perspectives to contribute to the creation of something amazing.
• When you're not at your best as a leader, you can't give them your best because you can't radiate what you don't have. As a result, one must be conscious of himself, of others, and of the purpose to help others.