This National Almond Day episode travels down to Shafter, California to chat with 4th generation California farmer Jenny Holtermann, who some of you might know from her online presence as Almond Girl Jenny. Holtermann grew up farming almonds in the Chico area, and now raising the fifth-generation family farmers with her husband in Kern County. In this episode Holterman details her journey into industry advocacy, the benefits of sharing your story, and the need for more people from the industry to connect and build trust with consumers.

“The more we can share those daily, everyday little things, the better. Right now, the orchards are full of blooms. What a better time to share a little glimpse into what you get to see on a daily basis?” - Jenny Holtermann

In today’s episode: 

● Meet Jenny Holtermann, 4th generation California farmer, blogger and advocate for the agriculture industry.

● Learn why Jenny has made it a priority to engage publicly with anyone who has questions, concerns or misconceptions about the almond industry.

● Hear how she deals with negativity online.

● Discover how she has turned her online presence into a direct-to-consumer business.

● Find ways to get involved in industry leadership through the Almond Board of California, Farm Bureau, the Almond Alliance or other organizations.

ABC recognizes the diverse makeup of the California almond industry and values contributions offered by its growers, handlers, and allied industry members. However, the opinions, services and products discussed in existing and future podcast episodes are by no means an endorsement or recommendation from ABC. The Almond Journey podcast is not an appropriate venue to express opinions on national, state, local or industry politics. As a Federal Marketing Order, the Almond Board of California is prohibited from lobbying or advocating on legislative issues, as well as setting field and market prices.