In this episode of the Marketing 4 Business Podcast, Scott sits down with Andy Carruthers, founder of Hard Basket, to talk about how business owners can simplify operations, automate workflows, and leverage technology to save time and scale smarter. Andy shares his journey from running a global creative agency to becoming one of New Zealand’s few certified Zapier experts, revealing how businesses can eliminate inefficiencies and improve customer experiences with automation.

From cutting 30+ hours of manual work per month to seamlessly integrating tools like Zapier, Xero, and WorkflowMax, Andy explains how smart businesses are using automation to streamline processes and drive growth. He also shares his top five must-dos for launching a successful business in 2025, along with practical insights on leveraging tech to work smarter, not harder.

If you’re looking to optimise your operations, free up valuable time, and future-proof your business, this episode is packed with actionable takeaways.

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