Artwork for podcast Selling the Couch
321: Business As A Tool For Growth, Creativity, and Social Justice with Ariana Lloyd, LCSW
1st September 2022 • Selling the Couch • Melvin Varghese, PhD
00:00:00 00:41:16

Share Episode


Hello! Welcome to a brand new season of STC that will take us through September and October before I take an extended sabbatical of several months. Today’s session is a fascinating conversation about considering the greater purpose of our businesses beyond merely generating income. How can our businesses be a vehicle for much, much more in the world? Let’s discuss this topic with today’s guest!

Our Featured Guest

Ariana Lloyd, LCSW

Ariana Lloyd is a licensed clinical social worker in Portland, Oregon. She runs eight-week live cohorts to help therapists coming into private practice set up their businesses in ways that are focused on personal growth, creativity, and social justice. In this conversation, we talk about the ways her business has been a means of personal growth and healing, along with how to offer programs with intentionality and meaningful service to clients. Ariana tells us how she exercises her creative muscles through her business, and we wrap up with ways to tackle social justice issues and advocacy with intention, care, and cultural humility. 

You’ll Learn:

  • How Ariana’s business became a source of healing and personal growth 
  • How even the practical tasks in business-building can help heal past wounds
  • How to find balance between personal healing and being of service to clients
  • How Ariana has tapped into her creativity by offering her unique programs to clients
  • What works best for Ariana in exercising her creativity muscles: writing and talking to a trusted friend when facing a new project
  • Why clinicians have unique opportunities to step into leadership, advocacy, and empowerment for social justice issues
  • How the business-building process can incorporate more radical values that address systemic change for social good
  • Why Ariana offers free training on specific topics and donates to organizations doing good in the world
  • How social justice applies to the sense of duty Ariana feels to help others
  • An overview of Lloyd Collective offerings and the help offered to private practitioners

Mentioned in this episode: Barbara Love, author, and researcher

Connect with Ariana

Mentioned in this episode:

We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.


Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide