Artwork for podcast The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS
The Real Reasons Early-stage B2Bs Should Hire Fractional CMOs Fractional CMO Special: Part 3
Episode 77th May 2020 • The Get: Finding And Keeping The Best Marketing Leaders in B2B SaaS • Erica Seidel
00:00:00 00:15:14

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Lori Cohen, a veteran CMO and a veteran fractional CMO, has worked with several different growth-stage B2B SaaS companies. In this episode, Lori and Erica talk about how to drive optimal value from a fractional CMO engagement.

Highlights:

-The differences among a full-time CMO, a fractional CMO, and a consultant

While alignment with the CEO and building trust with the team remain the same, the key differentiator is that fractional CMO roles have an exit plan baked in. This lets them avoid the political aspects and do the best job for the company knowing that there is an exit plan/date. This is also why they can challenge the CEO more than a full-time CMO – something especially critical for early stage companies.

-How fractional CMOs succeed as uber-consultants, even as they manage multiple engagements with CEO clients who expect access at all times

-The real reasons early-stage companies should hire fractional CMOs

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