Ever wondered why some businesses steal the spotlight while others sink into oblivion? What if the secret to entrepreneurial success lies in brand clarity, niche targeting, and LinkedIn presence? Our guest for today's episode, Michelle Griffin, a personal branding maestro, is here to shed light on these questions and much more.

Michelle takes us through her transition from the corporate world to entrepreneurship, emphasizing the power of a personal brand that not only makes a statement but also creates a difference. With an intriguing mix of self-insight and practical tips, she presents her three-step approach to brand clarity and her seven-step process that helps translate internal components into tangible external ones. Michelle's unique perspective on niche targeting in financial services is enlightening, stressing the importance of understanding your clients before offering solutions.

As we delve deeper into the realm of regulated financial services, Michelle offers invaluable advice on creating an authentic brand, especially for financial advisors. She shares nuggets of wisdom on maintaining a professional LinkedIn presence and navigating the tricky waters of posting in a regulated environment. By the end of the episode, you'll understand how a narrowed focus can help better stand out and attract the right clients, and the crucial role a strong LinkedIn presence plays. Above all, the episode underscores Michelle's mantra - putting yourself out there, can lead to opportunities and purpose. Tune in for an insightful conversation blending personal growth and professional branding!

Links mentioned in this episode:
http://thebrandtherapist.io

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What’s Next?

Staying Ahead of the Curve: Insights for Financial Advisors

In today's rapidly evolving financial landscape, how do you continue to thrive and better serve your clients? As an industry veteran for over 25 years, I understand the unique challenges facing financial advisors.

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