Unlock the secrets of the evolving media landscape! Join our host, Jon Last, President of Sports and Leisure Research Group, and his guest, Helen Katz, EVP of Research at Publicis Media, as she delves into transformative changes in media and advertising. Discover how identity solutions and first-party data drive more effective targeting, understand the complexity of modern media planning and buying, and get insights into navigating a fragmented measurement landscape. Learn what skills are essential for today's media professionals and how AI is reshaping the industry. Tune in to this episode of MRII's Insights and Innovators podcast for these insights and more!

00:00 Introduction to Insights and Innovators Podcast

00:32 Meet Our Guest: Helen Katz

01:30 Transformations in Media and Advertising

03:36 Navigating the Measurement Landscape

05:57 Engagement Metrics and Cross-Platform Challenges

09:17 Skills for Modern Media Professionals

11:38 The Role of AI and Automation

13:13 Client-Provider Dynamics in Research

16:19 Future of Media Consumption: Gen Alpha

17:20 Conclusion and Farewell