Dino tells us what's most misunderstood about his company DMC Sport (here's a hint - they don't just make products, they provide strategies to get more kids playing sport)

Kids are less physically active than ever before and Dino explains how much of a crisis the situation actually is and why especially in America. He also gives us his best piece of advice and warns us of his worst.

Dino's recommendations:

Olivia Dean - music

Joy Crookes - music

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