Discover how Hannah Eakins has transformed entry into the entertainment production industry through her initiative, Production Futures. In this episode, we explore the evolution of industry careers, innovations during COVID, and how diversity and social media are shaping the next generation.

Key Topics:

1. The inception and mission of Production Futures: promoting visibility and credibility in entertainment production.
2. How COVID accelerated digital growth and shifted strategies for engaging industry newcomers.
3. The importance of practical experience over degrees and emerging pathways like apprenticeships.
4. Addressing diversity, inclusion, and changing perceptions around careers in entertainment.
5. The role of social media platforms (TikTok, Instagram, LinkedIn) in outreach and engagement.
6. How young people, parents, and educators are viewing opportunities in the industry.
7. The impact of industry culture shifts, including healthier social norms and inclusive spaces.
8. Hannah’s vision for the next five years: expanding partnerships, online platforms, and more accessible events.
9. Personal insights: lifestyle changes like abstinence, mental health, and work-life balance.
10. Practical advice for startups and industry leaders: embracing innovation, self-care, and community-building.

Timestamps: 00:00 - Introduction to Hannah Eakins and Production Futures

02:14 - Origins of Production Futures and its evolution over 10 years

03:54 - COVID's influence on industry engagement and digital transformation

04:31 - The industry’s pathways for newcomers: apprenticeships, training, and experience

06:00 - Changing perceptions of careers: parents, families, and education

07:37 - Diversity and inclusion efforts within production industry events

09:21 - How social media broadens outreach to varied demographics

11:11 - The impact of COVID on student confidence and resilience

12:30 - The role of practical experience versus formal qualifications in hiring

15:51 - Growing diversity: gender, ethnicity, and accessibility in entertainment production

17:08 - Building an inclusive community: marketing and outreach strategies

19:25 - Reaching home-educated youth and underrepresented communities

21:18 - Adapting marketing strategies for TikTok, Instagram, LinkedIn

24:54 - The importance of authenticity and strategy in social media content

28:26 - Hands-on experience at Production Futures events and soft skills workshops

30:42 - The value of apprenticeship routes and early industry exposure

32:26 - COVID’s long-term impact on industry preparedness and resilience

35:49 - Hannah’s future plans for Production Futures over the next five years

40:00 - Rebuilding and growing post-pandemic: lessons learned and successes

44:18 - Changing industry norms around social norms, alcohol, and health

55:17 - Personal lifestyle choices: alcohol, sleep, exercise, and mental wellbeing

60:59 - The business takeaways: leadership, innovation, and embracing AI

62:20 - Rapid fire questions: favorite platforms, travel preferences, and personal habits

Resources & Links:

1. Production Futures Official Website
2. Hannah Eakins LinkedIn
3. TPI Magazine & Awards
4. The Business Takeaway Podcast

Connect with Hannah:

1. LinkedIn
2. Twitter

Note: The episode emphasises that industry success relies on experience, diversity, innovation, and community support. Hannah encourages young people and industry professionals to stay curious, adaptable, and committed to fostering an inclusive environment for the future of entertainment production.