Join us for an inspiring conversation with Anna Zickerman, the founder of UPANDRUNNING Medical Center LLC in Dubai. Anna's journey began with a vision to introduce sports rehabilitation to the UAE, a concept virtually unheard of at the time. Discover how she went from being a young student to becoming the region's first sports medicine specialist. Anna shares her experiences of opening the first sports rehabilitation clinic in Dubai, overcoming challenges, and expanding to multiple locations. Learn how the pandemic shaped UPANDRUNNING's business strategies and why adapting to change is key to success. As a pioneer in her field and a member of Female Fusion, Anna's story is a testament to perseverance and innovation in the world of healthcare.

Takeaways:

• Pioneering Spirit: Anna Zickerman's journey began with a dream to introduce sports rehabilitation to the UAE, leading her to become the region's first sports medicine specialist.
• Adapting to Change: The challenges brought by the pandemic forced UPANDRUNNING to adapt, renegotiating contracts, and changing their business model to remain resilient and financially strong.
• Community and Support: Being part of Female Fusion has provided Anna with a supportive peer group of female entrepreneurs, allowing her to share experiences, challenges, and strategies for growth with like-minded individuals.