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Look the Part, Lead with Presence – Speaker Style with Kay Korsh
Episode 221 • Bonus Episode • 18th June 2025 • Professional Speaking: Known. Booked. Paid. • John Ball | Speaker Coach for Paid Keynotes & Professional Positioning
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What does your outfit say about your authority before you even speak?

In this insightful and practical episode of Present Influence, I sit down with Kay Korsh, an international speaker and style advisor who helps professional speakers elevate their credibility, presence, and personal brand through their wardrobe choices.

Whether you're speaking in front of 5,000 or just hopping on a Zoom workshop, your style is part of your message. Kay explains how fit, colour, fabric, and even shoes can either reinforce your message or distract from it entirely.

We cover:

  • Why your appearance impacts influence, likability, and bookings
  • How to align your outfit with your brand and audience
  • Common speaker wardrobe mistakes that sabotage credibility
  • Why “looking current” helps you stay relevant (especially with age)
  • How to build a small but powerful speaking wardrobe
  • Why tailoring and digitising your closet might be game-changers

If you've ever wondered what to wear on stage—or felt unsure if you’re dressing the part—this episode is your backstage pass to speaker style success.

🎯 Connect with Kay Korsh on LinkedIn: https://www.linkedin.com/in/kay-korsh/

Download Kay’s free guides:

Clothing Budget Calculator For Keynote Speakers: https://outfit.mindoverfashion.com/clothingbudgetcalculator

Colour Quiz for Professional Speakers: https://kkorsh.outgrow.us/speakers-colourtest

📸 Bonus: Learn how to digitise your wardrobe and avoid decision fatigue (in episode)

Chapters & Timecodes

00:00 – Introduction

01:19 – Meet Kay Korsh

01:51 – Why Style Matters for Speakers

03:48 – Kay’s Journey to Speaker Styling

06:11 – The Power of First Impressions

08:20 – Common Wardrobe Mistakes

13:16 – Building a Speaker Wardrobe

16:39 – Comfort, Audience, and Personal Branding

21:14 – Standing Out vs. Staying Authentic

23:34 – Dressing for Body Types

29:17 – Corporate vs. Personal Style

32:38 – How Many Looks Does a Speaker Need?

36:41 – Digitizing and Organizing Your Wardrobe

39:03 – Budgeting for Speaker Outfits

41:01 – The Importance of Tailoring

44:07 – Trends, Timelessness, and Staying Current

48:44 – Practical Style Tips & Do’s and Don’ts

54:11 – Working with Kay: Process & Programs

59:13 – How to Connect with Kay Korsh

1:01:20 – Closing Thoughts & Next Episode Preview

Go to presentinfluence.com to take the Speaker StrengthsFinder Quiz and discover your greatest strengths as a speaker, as well as where to focus for growth. For speaking enquiries or to connect with me, you can email [email protected] or find me on LinkedIn

You can find all our clips, episodes and more on the Present Influence YouTube channel: https://www.youtube.com/@PresentInfluence

Thanks for listening, and please give the show a 5* review if you enjoyed it.

Mentioned in this episode:

Last Call For Founding KBPB Mebers

There's one last spot in the founding membership of The Known, Booked & Paid Blueprint. This is the only time you can get the program at 50% off. After that, it goes to the full program price, which is still great value, but it's not half-price value. Find out if it's the right fit for you at presentinfluence.com/kbpb

Transcripts

John:

Do you want to look like the expert you really are before you

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even say a single word on stage?

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Well, in today's episode of Present

Influence, I'm joined by international

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speaking style advisor, Kay Korsh,

who helps professional speakers dress

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with intention, impact, and influence.

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From first impressions to fabric choices,

we explore how your look communicates

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authority, credibility, and confidence

long before you open your mouth.

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And if you've ever wondered what to wear

on stage, how to balance authenticity

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with polish, or whether your outfit

could be undermining your message,

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this episode can be your new style

playbook, and if you are watching

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us on video, I will say in advance.

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I have realized that I probably

shouldn't sweep my hair all the way back.

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It was not a good style choice and I

certainly do not look anything like a

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stylish as Kay in the video episode.

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And if you are watching on YouTube,

please do like and subscribe

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and maybe even leave a comment.

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It does help people to find the show.

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It also means the world to me.

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I'd love to hear from you.

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Let's start the show.

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Welcome to Present Influence, the

professional speaking show for

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people who want to impact, influence

and inspire with their talks.

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My name's John Ball and I'm your

guide on this journey to mastery

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level communication skills.

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I am very happy to, welcome to the

show, my guest today, Kay Korsh.

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Kay, welcome to Present Influence.

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It's great to have you here.

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Kay Korsh: Thank you

so much for having me.

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I'm very excited to talk to you.

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John: Well, suitably for for those of

our, audience who can see the video,

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you are very stylishly dressed today,

so that gives some clue as to what

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we're going to be talking about, which

is style for the stage you are someone

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who is helping professional speakers to

look good on stage, isn't that right?

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Kay Korsh: Yes, exactly.

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That's, what I got into

about five years ago now.

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John: Fantastic.

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How did you end up coming

into this as a area of work?

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I.

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Kay Korsh: I worked with

celebrities and luxury brands for

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a long time and loved doing that.

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And then when COVID started, I all of a

sudden that all went, dead for a while.

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And, I've decided to play around

and thought, what else can I try?

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And, I met somebody who said to me, I

think you should work with professional

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speakers because we all need you.

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At that time I wasn't even sure.

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I didn't know that was a thing.

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I didn't know that people

create business out of this.

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And they started, looking into this.

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And, I met, a wonderful

woman, Maria Franzo, who.

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I started, doing workshops together

with, for car cohorts and it

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kind of rolled on from there.

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And I really love doing this.

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I think, professional speakers is

probably the closest it can get

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to, actors and celebrities because

they're also exposed to big audiences,

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and they have interesting stories, so.

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I love the aspect of it where you kind

of have to look at the person and try to

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work out what the messaging is for them,

how they can use their outfit as a tool

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and help how the outfit can

help them maximize on the

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impact that they're creating.

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And, yeah, I can't believe

it's, it's been so long already.

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John: It's, it's a great area

of what I think you're the only

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person I've ever come across

who is doing this specifically.

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I had mentioned to you before, I

met a lady who was doing smiling

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for people, for being on video.

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Specifically during lockdown and

COVID periods where people were on

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video all the time, she's helping

people to look good on video.

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I don't, I'm not sure what she's moved

into now, but, but certainly you're then

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a person I've come across who is that

focused on helping speakers look better

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on stage and my goodness that we need it.

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I know I do, but can, can you share

with us, some of the reasons why it's

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particularly important for speakers?

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to focus on their style

and their looks on stage.

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Kay Korsh: Well, let me ask you, why do

you think it's important for speakers?

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John: Well, I'm someone who studies a lot

of influence and persuasion and just from

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that perspective alone, if you don't look

the part, there's already going to be

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a disconnect between what you're saying

and or anything else with the audience.

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They're gonna be looking

at you thinking, well.

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You say you are an expert in this,

but you don't really look like it,

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you know, much like even when we go

to what, an opticians or a nail tech,

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whatever, and they've got the white

coats on, and they're probably not, I

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mean, opticians have medical training,

I guess, but they, they don't need to

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be wearing white coats for what they do.

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But because we associate that

with medical, and procedural

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things, we see that they fit

the part that they're playing.

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And as speakers, we need to

do that as well to a degree.

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So I think for me, that's

one of the main reasons.

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Would, would you agree with that?

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Kay Korsh: Yes, a lot of it, a lot

of the content I talk about is about,

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minimizing the distractions and making

sure that, as you said, your messaging

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and your outfit are aligned, because.

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People are going to make judgements about

us, whether they want it or not, or not.

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It's just human nature.

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So before you even start speaking,

when you show up on stage or when

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people see you online, because we

all have online presence now as well,

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they're going to, stereotype, they're

going to have some ideas about what

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you do, what kind of person you

are, what kind of speaker you are.

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This is just, as I mentioned earlier,

just one of the tools to help them.

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Create that connection with bookers,

with, clients, with audience.

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And, the way I, talk about this

is think about the train of

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thought, which your audience has.

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The first instance, they see

you before you start speaking.

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And it's the simplest things possible.

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It's, for example, if

somebody is an architect.

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You can do this exercise with

your niche, with any niche you

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are in if you're an architect.

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What do people think when they think

of an architect in their brain?

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What do architects normally look like?

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And then you can look at your style

and think whether it's aligned or not.

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Is there any way to, improve that,

to make more connections for people?

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John: Right.

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I did, an episode about,

maybe a month or so ago.

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With a guy called John Demato who is a

professional photographer and he does

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photography, headshots, and content shots.

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A general sort of portfolio for speakers

to have those images and what you

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want to have different outfits, you

wanna look different particular ways.

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Probably someone would want to, probably

should consult with somebody like

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you before doing all of that stuff.

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Because yeah, you want those images, you

want the stuff that's gonna represent

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you well on your, on your website,

on your bios or stuff you're gonna be

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sending out to bookers on your, even on

your demo videos and things like that.

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So we want to be looking, looking probably

as good as we can make ourselves look.

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Because ultimately aesthetics is still

a part of, presentation, how you

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look is part of your, part of your

presentation and the whole concept

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of pulling everything together.

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So dealing this is, vital for people.

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Where do you see perhaps speakers

going wrong with this the most?

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Kay Korsh: Well, I think the most

practical thing where speakers go

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wrong is does your outfit fit you well?

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So there are, a lot of stuff

I talk about is connected with

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credibility and credibility.

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I put it into.

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Two different buckets, and you want

to make sure that both of those, tick

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the boxes on both of those, and one

is the fit a lot of it is to do with

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when you buy something, you are making

sure that the length of the trousers

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is correct, the length of the sleeve

is correct because if, the fit is

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not correct, you might come across a

sloppy and if you come across a sloppy,

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you automatically lose credibility.

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With your audience and

you don't want that.

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So making sure that you've got a

seamstress or a tailor who you can trust

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and you can take your items to, check

if the length of the items is correct.

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And then just making sure

that everything is done up.

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For example, I've got quite an

elaborate blouse on, but if I move

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around, nothing is gonna happen to it.

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Sometimes we've got some ribbons.

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Women especially, there are some

things which can get undone.

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Or, for instance, there was a story

where somebody shared with me about the

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speaker who had a prop in his pocket.

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And when he came on stage and started

speaking, he took the prop out of the

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pocket, but the lining came out as well.

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So everything, what people were looking

at was the lining outta the pocket.

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They couldn't concentrate on his stock.

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So again.

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That created a lot of distraction and

we want to minimize that distraction.

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So practicing in your outfit and

making sure that nothing goes wrong

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with them and the fit is all correct.

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That's one of the very

important things to do.

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John: I think it is.

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I, I get exactly what you're saying.

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About the distraction be.

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I can remember one time seeing a

guy, a great speaker on stage, really

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animated, and his flies were undone.

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His zipper was undone on his trousers.

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And of course everyone,

everyone was noticing it.

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He hadn't realized it,

nothing was exposed.

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But everyone could see that the zipper was

open and it's all you could think about

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because you're just watching on the page.

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Like, does he not know?

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Is he gonna zip it up?

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Is he gonna realize it?

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And of course, afterwards, somebody

told him, but my goodness, there

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mean something that small can.

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Completely distract your audience and

take everyone off of what you're saying.

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So yeah, these things really do

matter, so I get that completely.

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Do, do you tend to work with a particular

kind of speaker, or do you work with

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speakers from, from multiple areas,

like people in corporate, people

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who are doing maybe more educational

stuff or personal development?

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Inspirational.

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What

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Kay Korsh: I love working with

speakers for the, specifically

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because they're all so different.

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So I appreciate working with people

in different areas of expertise.

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So it's not boring for me.

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I get, I guess I get bored quite easily,

so having people in different niches

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where they need to create different

styles is what I really like doing.

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John: I can appreciate that.

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And, and so you, you generally

do work with speakers from

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all sorts of different areas.

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Um, and is that gonna impact, like

depending on who their audience is, is

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that gonna impact how, how they dress?

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Or would you encourage people to dress

more in alignment with their own style?

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Kay Korsh: That's a really good question.

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When I start working with somebody,

I always start with their personal

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comfort, what they're comfortable

with, and that applies both to

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physical comfort and emotional comfort.

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So physical is, what kind of fabrics

they prefer, what kind of fit do

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they like more fitted stuff or.

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Looser stuff.

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Do they move around a lot?

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What kind of stuff works for them?

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And only after that we'll look at their

audience because it's really important

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for them to be comfortable, right?

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If they're not comfortable with what

they were, they're not going to be able

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to deliver their a hundred percent.

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To the audience.

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And then when we start looking

at their audience, we're trying

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to align those two things.

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So we're trying to align the train of

thought, which the audience is going

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to have, what kind of messaging they

want, to, to have with their audience,

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and what they're comfortable with.

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And we're trying to find the middle

ground where everybody is happy, and

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that's how we come up with their style.

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John: So when you are working with a

speaker to initially get their style

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and their comfort, does that mean

kind of going through their wardrobe

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with them or do you have a particular

process that you take people through?

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I.

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Kay Korsh: We always look at the existing

wardrobe first, and this is when we

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have conversations about what kind of

styles work for them, shapes, what their

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Buddha type is, what their colors are.

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We do the car analysis and we're having

that conversation about what do you

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want your audience to think about you?

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How do you want to be perceived?

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What are the values in

your, within your brand?

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Are you playful or are you

authoritative, knowledgeable,

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credible, you know, all of those words.

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What are the key words of your business?

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And from then we start

building up the new wardrobe.

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John: Do you ever get speakers?

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Who want to do something a little bit

crazy for maybe just so they stand out.

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Kay Korsh: Yes.

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I worked with, a lot of speakers

who, obviously that's a big thing.

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You want to stand out as a speaker.

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However, I always, say that it's

not a necessity if style is not

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your thing and you are creative in

different ways, you don't have to.

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And that tends to put people at

ease because they kind of feel

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relieved that they don't have to

stand out if they don't want to.

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I worked with, somebody who, whose

business was related to, a pirate.

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So there was like some

pirate references, but I do.

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I like to keep it not costy.

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I don't appreciate one that goes

into kind of the costume, area, you

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know, so it's always important that

it's up to date and we can inject

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some references, but still keep it

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modern

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John: I'm with you there.

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I think a professional keynote should

not be veering into the area of pantomime

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Kay Korsh: Yes.

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John: costumes.

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Yeah, absolutely.

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When it comes to working with different,

different people, I mean obviously

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there are different, body types as well.

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I'm just wondering, like what, for

people with la particularly larger

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or smaller figures, what are the

guidelines for how we may want to

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dress according to our body types?

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Kay Korsh: Wait, so do you mean

according to the body types

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or according to the audience?

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I didn't quite,

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John: I guess I want to get a sense of

what, but anything that could help us

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with our decision making and what we're

gonna wear that relates to, if you have

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this kind of body type, you maybe want to.

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Think about this sort of look or,

shaping more than anything else.

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Or you may want to know if you're

larger, this might help you to look slim

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or if you're small, this may help you

to, to appear a bit larger on stage.

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So yeah, that kind of thing.

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Kay Korsh: Yeah, so we, this is

always the first thing we'll look

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at, at what kind of shapes and

colors work for a specific person.

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And the, the system I work

with is quite, complex.

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I don't like the, you know, apple,

inverted triangle sort of thing because

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it's, people are very different.

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It's very important.

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It's actually, think of it

as looking, balanced right?

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You want your speech to be balanced and

you want your look to be balanced as well.

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So, helping to shape, kind of

put your shape into golden ratio.

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Is, one of the ways to,

minimize distractions.

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I guess I can't really go into.

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Specifics now of explaining

because it's, it is quite complex.

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But, it's what I would recommend for

listeners, if you want to work out what

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your body type is, things like height

is really important because you could

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be, say, curve your angular, but if

you, if you're petite or tall, that

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will, have different result and, try

to find celebrities of who style you

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like and who have similar body types.

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So look at, as I mentioned now,

look at things like angularity or

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curves and, have you got, I dunno,

broad shoulders or waistline?

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The, the length, like, is

your body to long or short?

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And then try to find similar people

and then start creating inspirational.

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Like a folder with inspirational pictures

and then it will help you, concentrate

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on what works specifically for you.

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Because what tends to happen is we look at

images of somebody and we are like, ah, I

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love this person's style, but they might

work well for those specific items and

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silhouettes, because they have different

body type and it might not work for you.

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Does that make sense?

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John: No, it absolutely,

it absolutely does.

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And I get that there's gonna

be specifics that you would do

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and that you individualize the

process when you work with people.

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That might make it a bit harder

to, to give more generalized,

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principles, around this as well.

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But I think that's some good

guidance there to take a look.

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And let's see if you can find people

in the public eye who have a similar.

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Shape and size to you that might be

able to give you some style guides.

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I'll go and check out,

George Clooney and Brad Pitt.

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'cause I look just like, no, I

don't look anything like that.

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But I'm, I'm sure there are some

celebrities out there that that

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have some similarity to me as well.

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Let ask you this, when you work with,

I'm sure work particularly with people

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who are in corporate speaking as well.

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Is it the case that for men and

for women that it has to be a

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suit and it has to be a shirt?

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Or is there more scope for

what people can wear in those

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sorts of speaking environments?

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Kay Korsh: Well, in fact, I always say

that it doesn't have to be a suit because,

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as I said, you, you always look at your

own branding and your own style, what you

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are comfortable with, and then you try

to kind of match it with the audience.

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But a lot of speakers I work with

obviously go to speak front of a

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corporate audience and they quite often

are not dressed in suits because I

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always, Say that you come into that

audience, front of that audience, you

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are bringing your own story, right?

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And that's why they hired you.

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They hired you for your story and

for your expertise, and you can show

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that within your outfit as well.

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For some people, a suit is something

which they're comfortable with.

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They like putting a suit on

and the back straightened up.

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They feel like, a speaker,

like an authority.

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It's almost like they, get into that role.

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It helps them to get into that

role, but for other people, they

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like, they like more relaxed style

and it's totally fine as well.

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John: So potentially

you could get away with.

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wearing jeans on stage as a corporate

speaker, if you are, if that's your style.

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Is that right?

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Kay Korsh: Jeans, not necessarily,

but there are loads of other ways

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to hit that smart casual look.

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And, especially now with wider fit, with

maybe more relaxed fabrics, I always

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still think it needs to be premium.

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The stuff which you.

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Where, especially for male speakers,

it's crucial because they are, the

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silhouettes are not as diverse, right?

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So they really need to

concentrate on the quality.

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But, you can definitely go

with minimal sneakers, even

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if you look as more relaxed.

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So even if you are wearing,

maybe not jeans, but something,

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you know, like smart, chinos or

there are other things out there.

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Which are not jeans, but

they're not part of a suit.

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So you kind of hit that, tone of smart

casual, which is quite difficult.

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I would say that's probably

the hardest thing for people

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to hit the right note with.

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They're a bit unsure.

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Some people are sure about the smart

look or their casual look, but how

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do I hit the smart casual look?

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John: Yeah, how many looks

are, different looks.

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As a minimum, would a speaker do

you think generally need, if they're

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speaking, if they're speaking on

a regular basis, is it just one or

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two looks or should there be several

outfits that they kind of work between?

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Or maybe it depends on where

they're going to speak going.

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What are some of the things

that you've experienced there?

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Kay Korsh: That's a really good question.

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Obviously there are

different types of audiences.

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Sometimes people speak in front of

5,000 people, sometimes 230 people,

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and it will determine the tone

of what they're wearing as well.

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So you do need to have a variety.

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I don't like to dictate

the number of outfits.

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I would say maybe minimum would be

five, six, so that you at least cover

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the different audiences and have a

couple of different looks for each.

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Also, you have things like different

color backgrounds, different

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temperatures and things like that.

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What I would say is we are all different.

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Some of us like clothes, some of us don't.

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For people who don't like clothes,

it is better to stick to a simple

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formula in which you can repeat.

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Famous example is, Steve Jobs the same

outfit, and you can do that, or that is

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obviously quite extreme, but you can come

close to that but other people who like

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expressing themselves through clothes.

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They might have a huge wardrobe,

and that's okay as well.

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But what would be really helpful, what

I recommend people do is that they

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digitize their wardrobe so that they can

keep tops of on what they actually own.

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They don't buy the same thing twice if

they already have it in that wardrobe.

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And the easiest way to do

it, folders on your phone.

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You can create different folders of,

these are my shirts, these are my

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trousers, dresses, jackets, and so on.

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I also recommend to do a Conva

document where you put all of

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those looks next to each other and

you can kind of get an overview.

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You can print it out.

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Ultimately, whatever you personally

find the easiest to digest so that

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you have the visual reference of

what you've got is really useful.

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I heard this, story from one of my clients

recently that he had the tailor with whom

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he did all of his, made to measure suits.

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So he, ordered a new suit.

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He came home with a new suit, opened the

wardrobe, and realized he already had

385

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exactly the same suit and the same fabric.

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And he was furious because,

he spent a lot of money on it.

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And he said, why don't they

have a record of which fabrics

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I've already used as a customer?

389

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So having your wardrobe

digitized definitely helps with

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to avoid that kind of problem.

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John: Yeah.

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Great.

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And yeah, Canva whiteboards are

great for doing things like that

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as well, for helping you see that.

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I love that.

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I know we went into my wardrobe

would probably mostly just see

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a hundred different polo shirts.

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So that gives you a pretty good

idea of what I'm generally gonna be

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wearing, wearing for speaking gigs.

400

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Kay Korsh: Are they in different

colors or the same color?

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John: they, they are in different colors,

so probably the majority are in black.

402

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But I have, I have a bunch that

are in, I have like red green.

403

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Blue.

404

00:23:35,250 --> 00:23:37,560

This one's sort of olive, color today.

405

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Yeah, I do, I do like a range of

colors with that as well, but I tend

406

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to, I tend to wear black ones when

I'm, when I'm doing, speaking work.

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Kay Korsh: okay.

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You kind of, you tend to, you are

more on a, Steve Jobs side of things

409

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where you, you like it simple.

410

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John: I, I like it simple and I like

something that I feel comfortable

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in and can move around with and, and

ideally something that has a collar on

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it as well, but isn't actually a shirt.

413

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So yeah, I think that's where polo

shirts meet the right balance for

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me and, and tend to fit better.

415

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You know, I'm a little on the larger

side, so they tend to fit better than

416

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my dress shirts and stuff as well,

although I do sometimes like that too.

417

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It's always good to get these.

418

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Style tips and advice from somebody

like yourself when it comes to, if we

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think about putting a wardrobe together,

what would you recommend as a sort

420

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of budget to get yourself started?

421

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What would be a good budget to take?

422

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You said you want to have quality stuff.

423

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You wanna make sure good, if you can,

for those who are looking to do this.

424

00:24:42,290 --> 00:24:44,765

What would be an ideal kind

of budget to be able to go and

425

00:24:44,825 --> 00:24:46,895

shop for the speaker outfits?

426

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Kay Korsh: That's a great question.

427

00:24:49,365 --> 00:24:53,545

I actually have a resource which

is called A budget calculator.

428

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A clothing budget calculator, which

I can share with you, if you like.

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What it, it does depend.

430

00:25:01,415 --> 00:25:06,935

What I would suggest is always look at

your existing wardrobe and see first what

431

00:25:06,935 --> 00:25:10,895

you actually need to get, because chances

are you don't need to start from scratch.

432

00:25:11,375 --> 00:25:17,115

And it also depends on which

bucket of, what kind of, budget

433

00:25:17,115 --> 00:25:19,625

you want to spend for, clothes.

434

00:25:19,835 --> 00:25:21,245

I would say probably.

435

00:25:22,095 --> 00:25:27,675

Looking at how much you earn, and

then thinking about 10% of that

436

00:25:27,705 --> 00:25:30,675

if you want to get a lot of stuff.

437

00:25:32,055 --> 00:25:36,135

I don't, I don't recommend

to go to like High Street.

438

00:25:36,975 --> 00:25:38,775

So High Street can differ.

439

00:25:38,775 --> 00:25:42,345

So normally what I recommend is kind

of higher end of High Street, so

440

00:25:42,345 --> 00:25:44,985

you don't have to go astronomical.

441

00:25:45,385 --> 00:25:46,285

On brands,

442

00:25:46,335 --> 00:25:50,735

making sure that you have good

quality clothes is, important.

443

00:25:51,530 --> 00:25:56,690

John: So would it be like, would you

maybe advise somebody to, to find a

444

00:25:56,690 --> 00:25:59,840

professional tailor or, or seamstress?

445

00:26:00,965 --> 00:26:01,865

Kay Korsh: A hundred percent.

446

00:26:01,865 --> 00:26:03,815

It's, I would say it's crucial.

447

00:26:03,815 --> 00:26:09,255

A lot of people, take it as a, as a

luxury, but I think it, it is an absolute

448

00:26:09,720 --> 00:26:15,210

necessity, because it can completely

transform the look of what you've got.

449

00:26:15,540 --> 00:26:19,890

I've encountered it with clients, quite

often where we go through the existing

450

00:26:19,890 --> 00:26:24,360

wardrobe and we take everything out and

they put it on and they say, all you need

451

00:26:24,360 --> 00:26:29,250

to do is just make it a bit small on the

way so that it fits in the right place and

452

00:26:29,250 --> 00:26:31,680

it completely transforms the whole look.

453

00:26:31,680 --> 00:26:34,110

And all of a sudden they've

got an item, which they already

454

00:26:34,110 --> 00:26:36,510

had and didn't know why they.

455

00:26:36,825 --> 00:26:40,815

Didn't wear it, something was

wrong, even though it seemed okay.

456

00:26:41,235 --> 00:26:46,260

And with that little change, they

can wear that item all the time.

457

00:26:47,280 --> 00:26:47,580

John: Yeah.

458

00:26:47,785 --> 00:26:51,120

I, I do think for, for guys particularly,

and, and, and for some women as

459

00:26:51,120 --> 00:26:54,750

well, it's probably, it is a good

idea to have at least one properly

460

00:26:54,780 --> 00:26:56,550

fitted suit, uh, in your life.

461

00:26:56,550 --> 00:26:59,940

But if you're a speaker,

probably more, yeah, it's

462

00:27:00,240 --> 00:27:00,525

Kay Korsh: Yes.

463

00:27:00,525 --> 00:27:05,455

But also, I, I definitely think it's

for both, male and female speakers.

464

00:27:05,455 --> 00:27:05,515

I.

465

00:27:05,935 --> 00:27:10,035

And, especially, you know, for

petite women for example, it's

466

00:27:10,035 --> 00:27:11,805

almost every single thing.

467

00:27:11,835 --> 00:27:16,345

Even if they do buy, stuff in

petite sizes, they still need a

468

00:27:16,495 --> 00:27:18,625

seamstress to adjust the length.

469

00:27:19,105 --> 00:27:23,755

So literally checking with every single

item, which you buy, like every single

470

00:27:23,755 --> 00:27:26,235

pair of trousers and, a shirt, a jacket.

471

00:27:27,235 --> 00:27:27,745

John: That's great.

472

00:27:28,105 --> 00:27:32,085

Are there, when it comes to trends

and fashions, is it better to maybe,

473

00:27:32,455 --> 00:27:38,755

go for more classic looks or is it

okay to kind of go with some trends?

474

00:27:38,755 --> 00:27:40,195

Or does it just depend on the person I.

475

00:27:41,195 --> 00:27:45,005

Kay Korsh: Trends are really important,

and that's, you remember in the beginning

476

00:27:45,005 --> 00:27:48,845

of our conversation, I was talking

about the two buckets for credibility.

477

00:27:49,085 --> 00:27:54,305

So one was fit, the second one is

being current and looking up to date.

478

00:27:55,145 --> 00:28:00,205

And, a lot of people disregard trends

because they think it's too fashiony.

479

00:28:00,205 --> 00:28:04,199

But in fact, looking at long-term

trends, which have been around for

480

00:28:04,675 --> 00:28:07,475

10 years even, crucial because.

481

00:28:08,105 --> 00:28:10,895

This is another way to

connect with your audience.

482

00:28:11,465 --> 00:28:16,855

If, you look out of date, people might

think, whether it's consciously or

483

00:28:16,855 --> 00:28:20,965

subconsciously, that your ideas are

also out of date and you don't want

484

00:28:20,965 --> 00:28:25,915

that as a speaker, and, they will

feel that you are part of that tribe.

485

00:28:26,665 --> 00:28:29,755

It's the same way as when you hear a song.

486

00:28:29,755 --> 00:28:33,865

Lots of times you start humming that

song, you become familiar with it.

487

00:28:34,690 --> 00:28:40,660

In the same way when we see people

wearing certain things online and in

488

00:28:40,660 --> 00:28:45,460

real life we get used to, our eye gets

used to it, our brain gets used to it.

489

00:28:46,510 --> 00:28:50,806

So people in the audience, when

they see things you are wearing,

490

00:28:51,190 --> 00:28:55,780

which they can relate to, they

automatically relate to you faster.

491

00:28:55,960 --> 00:28:57,160

They can trust you faster.

492

00:28:58,160 --> 00:29:01,750

And yeah, so looking at trends.

493

00:29:02,245 --> 00:29:07,675

And training your brain on what

is in style now is, is very

494

00:29:07,675 --> 00:29:10,165

important as part of being credible.

495

00:29:11,410 --> 00:29:12,190

John: No, I.

496

00:29:12,835 --> 00:29:14,605

Worth thinking about.

497

00:29:15,065 --> 00:29:18,035

And it makes sense to me as well,

I get that, is that if you have at

498

00:29:18,035 --> 00:29:21,405

least something that shows that you

are, keeping with the times, I hadn't

499

00:29:21,405 --> 00:29:23,235

considered what you said there.

500

00:29:23,265 --> 00:29:26,895

We hadn't ever thought about that

before, how people might judge you on,

501

00:29:26,905 --> 00:29:30,625

if you don't show those signs of, that

you're aware of what current trends

502

00:29:30,625 --> 00:29:33,745

are that you might see a little out of

touch is like, yeah, that makes sense.

503

00:29:33,745 --> 00:29:38,725

And it's like, as someone who is, you

know, over 50 now, I certainly think when

504

00:29:38,725 --> 00:29:43,405

I was in my twenties and thirties, I cared

way more about that stuff than I do now.

505

00:29:43,765 --> 00:29:46,705

But I, again, now, I was like, okay,

I'm older, maybe don't care about it,

506

00:29:46,705 --> 00:29:51,350

but I should still pay some attention

to it for, for exactly those reasons.

507

00:29:51,385 --> 00:29:51,535

So

508

00:29:51,650 --> 00:29:55,690

Kay Korsh: A lot of speakers I work with,

they are older, and some of them would

509

00:29:55,690 --> 00:29:59,590

be in the sixties and the seventies even.

510

00:30:00,070 --> 00:30:05,070

And, it's, I would say even more

crucial for all the speakers to look

511

00:30:05,160 --> 00:30:09,460

into it, to make sure that they look

up to date, because I hear this,

512

00:30:09,500 --> 00:30:11,960

especially from female speakers who are.

513

00:30:13,150 --> 00:30:18,100

They feel like they're getting booked

less now that they become older.

514

00:30:18,100 --> 00:30:24,130

And looking current is definitely

one of the easy things they can

515

00:30:24,130 --> 00:30:26,180

do to, eliminate that problem.

516

00:30:26,915 --> 00:30:29,670

John: And, and is that just

small adjustments or, I

517

00:30:29,670 --> 00:30:30,810

mean, what kind of things?

518

00:30:30,810 --> 00:30:37,110

We like, could we just currently make male

and female think about doing to help us

519

00:30:37,110 --> 00:30:43,015

be a bit more current and you know, get

in touch with some of the latest trends.

520

00:30:44,205 --> 00:30:46,935

Kay Korsh: The main thing to

look at is actually the details.

521

00:30:47,005 --> 00:30:52,255

Your footwear, your accessories, your

jewelry, your hairstyle, your makeup.

522

00:30:53,080 --> 00:30:55,600

This is what makes or breaks the outfit.

523

00:30:56,920 --> 00:31:03,040

So I would recommend to, in the same

way, as I said, try to find your,

524

00:31:03,140 --> 00:31:05,540

celebrities who have similar body type.

525

00:31:05,540 --> 00:31:09,780

You might want to look into,

celebrities who have similar

526

00:31:10,290 --> 00:31:13,770

hairstyle or similar hair type to you.

527

00:31:14,850 --> 00:31:18,000

Or for, and it would apply to men as well.

528

00:31:18,000 --> 00:31:22,500

And, you know, with, for example,

facial hair, what kind of facial

529

00:31:22,500 --> 00:31:27,150

hair, like what kind of beard

shapes are in style now, right?

530

00:31:27,700 --> 00:31:28,930

The same with footwear.

531

00:31:28,930 --> 00:31:31,240

So you, you can ask charge for help.

532

00:31:31,240 --> 00:31:36,430

You can Google what are

current trends on, on footwear.

533

00:31:36,430 --> 00:31:40,440

And I guess a lot of it now is

with being more relaxed, right?

534

00:31:40,500 --> 00:31:46,810

So it's, looking into minimal sneakers,

instead of some, more dress issues.

535

00:31:46,810 --> 00:31:51,040

But that's not to say that you

shouldn't have dress issues because in

536

00:31:51,040 --> 00:31:53,950

some, circumstances you do need them.

537

00:31:54,460 --> 00:31:59,840

So looking at the styles

which are current, within

538

00:31:59,840 --> 00:32:01,320

the footwear is, important.

539

00:32:02,235 --> 00:32:02,525

John: Yeah.

540

00:32:02,765 --> 00:32:03,006

I think I.

541

00:32:04,006 --> 00:32:06,946

Recently I was having a conversation,

I can't even remember if it was on

542

00:32:06,946 --> 00:32:10,566

the podcast now, but it was, but it

was to do with, paying attention.

543

00:32:10,596 --> 00:32:11,376

It was on the podcast.

544

00:32:11,616 --> 00:32:15,786

It was to do with paying attention

to things like people's shoes as part

545

00:32:15,786 --> 00:32:20,045

of, as part of viewing the context

of the person as like the, how much

546

00:32:20,096 --> 00:32:21,746

you can tell a lot about somebody.

547

00:32:22,196 --> 00:32:22,946

Just by the shoes.

548

00:32:23,066 --> 00:32:26,476

There's actually, Keith Kong, a guy

who's a professional mentalist, and

549

00:32:26,476 --> 00:32:29,426

this is one of the things he was saying

is like when he is, he has to do quick

550

00:32:29,426 --> 00:32:33,146

evaluations on people on stage when

he's working with them for the mind

551

00:32:33,146 --> 00:32:34,436

reading and techniques and stuff.

552

00:32:34,886 --> 00:32:38,306

And, and the shoes is one of the

first things he looks at because it

553

00:32:38,306 --> 00:32:40,436

tells you so much about a person.

554

00:32:40,436 --> 00:32:40,736

So,

555

00:32:41,456 --> 00:32:42,061

Kay Korsh: Oh, wow.

556

00:32:42,061 --> 00:32:45,691

I absolutely love this, actually,

that I didn't think about that.

557

00:32:45,791 --> 00:32:48,341

Yeah, I should look into

it and maybe even chat.

558

00:32:48,761 --> 00:32:50,201

What is this person's name?

559

00:32:50,646 --> 00:32:51,261

John: Keith Kong.

560

00:32:51,261 --> 00:32:52,521

Super, super nice guy.

561

00:32:52,521 --> 00:32:54,171

I'll connect you with

him if you'd like to.

562

00:32:54,511 --> 00:32:56,911

But yeah, he, based in Vegas and

he's a professional mentalist.

563

00:32:57,241 --> 00:32:58,701

So so I was asking him

like, oh, is it that?

564

00:32:58,701 --> 00:33:01,905

Things like, someone has verypristine

shoes, they're like shiny.

565

00:33:01,905 --> 00:33:03,045

They're really smart.

566

00:33:03,045 --> 00:33:04,785

You can tell someone own, say, yeah.

567

00:33:04,785 --> 00:33:07,515

And it's the same as someone's got really

scruffy shoes on or they're falling

568

00:33:07,515 --> 00:33:11,650

apart or whatever else you can, it tells

you something about their character.

569

00:33:11,650 --> 00:33:13,180

They've come out for an evening out.

570

00:33:13,480 --> 00:33:15,580

This is what they've

chosen to wear for that.

571

00:33:15,830 --> 00:33:18,075

And it is probably how they

don't generally show up.

572

00:33:18,135 --> 00:33:20,480

So it gives you an insight

into their character.

573

00:33:20,480 --> 00:33:24,190

It's part of the how you, kind of what you

mentioned, that how you dress is part of

574

00:33:24,190 --> 00:33:30,040

the context of who you are, that is giving

your audience clues, whether consciously

575

00:33:30,040 --> 00:33:32,560

or unconsciously about who you are.

576

00:33:33,465 --> 00:33:33,685

Kay Korsh: Yes.

577

00:33:34,005 --> 00:33:34,245

Brilliant.

578

00:33:34,405 --> 00:33:34,890

I love that.

579

00:33:36,100 --> 00:33:36,550

John: Excellent.

580

00:33:36,970 --> 00:33:40,090

Are there a few, sort of

style do's and don'ts?

581

00:33:40,090 --> 00:33:42,820

I know you covered some good stuff

already, but some particular style do's

582

00:33:42,820 --> 00:33:47,510

or don'ts that we could probably benefit

from, from your wisdom and insights.

583

00:33:48,535 --> 00:33:52,735

Kay Korsh: I would give you one, which

is less is more if you are unsure.

584

00:33:52,735 --> 00:33:57,865

For example, as I mentioned now, like

accessories can make it or break it.

585

00:33:57,895 --> 00:33:58,375

Jewelry.

586

00:33:59,375 --> 00:34:06,625

Hair style, if you are unsure, it's

always better to go less because

587

00:34:06,685 --> 00:34:08,585

it's less chance of making a mistake.

588

00:34:09,835 --> 00:34:14,804

So, that, and also as I mentioned,

the fit, just making sure that the fit

589

00:34:15,074 --> 00:34:17,205

is right of whatever you are wearing.

590

00:34:17,264 --> 00:34:20,860

And, I guess, making sure

your clothes is not creased.

591

00:34:21,860 --> 00:34:22,610

Things like that.

592

00:34:22,670 --> 00:34:31,730

Practicing in front of a mirror in your

outfit while delivering your talk advance.

593

00:34:32,235 --> 00:34:35,090

John: Yeah, I was kind of thinking

just what occurred to me that, your

594

00:34:35,090 --> 00:34:38,670

look as a speaker, your outfit is

a bit like, a perfume or a cologne.

595

00:34:39,270 --> 00:34:42,929

Like, if you put too much perfume

or cologne on it, it's gonna stink

596

00:34:43,875 --> 00:34:44,165

Kay Korsh: Yeah,

597

00:34:44,545 --> 00:34:44,764

John: and.

598

00:34:45,659 --> 00:34:49,020

If you, if you wear one that doesn't

suit you, it's gonna smell bad.

599

00:34:49,020 --> 00:34:50,460

It's gonna, it's gonna stand out.

600

00:34:50,880 --> 00:34:54,389

But if you wear a, a perfume or

cologne that does really suit

601

00:34:54,389 --> 00:34:59,010

you, and you just have a light, a

light spray of it, it's gonna be.

602

00:34:59,580 --> 00:35:00,960

Almost unnoticeable.

603

00:35:00,960 --> 00:35:03,420

If you do notice, if you do happen

to think about it, you're gonna

604

00:35:03,420 --> 00:35:05,190

think, ah, it just seems right.

605

00:35:05,550 --> 00:35:06,270

It looks good.

606

00:35:06,540 --> 00:35:07,560

No, it smells good on you.

607

00:35:07,890 --> 00:35:08,700

Same with your outfits.

608

00:35:08,700 --> 00:35:11,640

It looks good on your, you mentioned

about things being a distraction.

609

00:35:12,000 --> 00:35:15,050

It's like, you know, the too

much or too little or the

610

00:35:15,050 --> 00:35:17,060

wrong thing is a distraction.

611

00:35:17,360 --> 00:35:21,080

Whereas when I think maybe where you know,

you've got the right kind of look for

612

00:35:21,080 --> 00:35:25,310

you is where it's just not a distraction

and it feels right for you and people.

613

00:35:26,195 --> 00:35:29,165

May notice it, but generally

don't even think about it 'cause

614

00:35:29,165 --> 00:35:31,145

it just seems right for you.

615

00:35:32,255 --> 00:35:34,415

Kay Korsh: I'm going to use

this thing with the perfume.

616

00:35:34,415 --> 00:35:34,985

I love that.

617

00:35:35,765 --> 00:35:35,885

I

618

00:35:35,885 --> 00:35:36,905

love that metaphor.

619

00:35:37,205 --> 00:35:37,685

Thank you.

620

00:35:37,730 --> 00:35:38,450

John: Yeah, please do.

621

00:35:38,450 --> 00:35:39,980

You're you're very,

you're very welcome to it.

622

00:35:39,980 --> 00:35:42,740

My, my gift to you from,

from, from this episode.

623

00:35:43,120 --> 00:35:47,470

When's, just to just sort of, Kyle, I'm

curious when someone does come to work

624

00:35:47,470 --> 00:35:51,410

with you, and I can see why, why people

would, I definitely would encourage it.

625

00:35:51,890 --> 00:35:54,410

How long would they

generally work with you for?

626

00:35:55,410 --> 00:36:00,600

Kay Korsh: I tend to prefer to work

with people over a longer period of time

627

00:36:00,600 --> 00:36:04,650

because I don't believe that you can go

to the shops with somebody for two hours

628

00:36:04,650 --> 00:36:06,900

and they come out joyful and transformed.

629

00:36:07,520 --> 00:36:11,060

It takes time for that transformation

for you to get to know yourself

630

00:36:11,060 --> 00:36:12,260

and for me to get to know you.

631

00:36:12,710 --> 00:36:17,360

So I tend to work with people over

three months period to kind of get

632

00:36:17,570 --> 00:36:21,770

naturally, organically to the place of

where they're happy with the results.

633

00:36:21,770 --> 00:36:25,540

And I'm always driven by the

results to make sure that

634

00:36:25,580 --> 00:36:27,560

they're happy with what they get.

635

00:36:27,890 --> 00:36:32,540

And, I achieve that either

through one-to-one work.

636

00:36:33,075 --> 00:36:39,045

Or I also have a group style program

where I take people exactly through the

637

00:36:39,045 --> 00:36:45,535

same process, which I take my one-to-one

clients through, and that allows the

638

00:36:45,535 --> 00:36:49,645

group, the group program is also three

months long, so it allows for the same

639

00:36:50,005 --> 00:36:52,735

time for them to get that transformation.

640

00:36:53,270 --> 00:36:53,870

John: Fantastic.

641

00:36:53,890 --> 00:36:57,515

Do, do you ever go shopping with, with

your clients or take them to the tailor?

642

00:36:57,670 --> 00:36:59,380

To help them pick out their outfits.

643

00:36:59,995 --> 00:37:02,485

Kay Korsh: Of course, yes,

with, one-to-one clients.

644

00:37:02,485 --> 00:37:07,635

And, I love, a combination of online

shopping and in-person shopping.

645

00:37:07,995 --> 00:37:13,365

As I developed this business, after COVID

started, I developed all the processes

646

00:37:13,365 --> 00:37:19,075

online and, you get so much more choice

online versus in shops these days.

647

00:37:20,350 --> 00:37:25,120

Some brands are simply, they don't

have physical stores or even those

648

00:37:25,390 --> 00:37:27,190

which do have physical stores.

649

00:37:27,190 --> 00:37:31,000

The choice of their online stock

is much bigger, so it's always

650

00:37:31,000 --> 00:37:33,400

nice to have a combination of both.

651

00:37:33,780 --> 00:37:34,320

John: That's great.

652

00:37:34,615 --> 00:37:35,610

Yeah, I, I love this.

653

00:37:35,610 --> 00:37:39,360

I don't think I've, I've seen, like,

I listen to other sort of professional

654

00:37:39,570 --> 00:37:42,660

communication and speaking podcast,

and I don't think I've ever seen one.

655

00:37:42,660 --> 00:37:46,650

On episode where anyone's really

talked about how you look on stage and

656

00:37:46,650 --> 00:37:48,205

how to style yourself as a speaker.

657

00:37:48,270 --> 00:37:51,960

So I love that you're doing this and,

and I'm, I'm pretty sure, you know,

658

00:37:52,320 --> 00:37:55,980

people who may be watching on YouTube

or listening on the podcast may be

659

00:37:55,980 --> 00:38:00,690

thinking about, oh, I might be interested

in working with Kay as, maybe one

660

00:38:00,690 --> 00:38:02,430

to one, maybe in your group program.

661

00:38:02,550 --> 00:38:04,950

What's the best way for them

to find out more about you?

662

00:38:06,010 --> 00:38:09,250

Kay Korsh: I love meeting

people on LinkedIn.

663

00:38:09,580 --> 00:38:14,070

So if you are listening to this podcast,

connect with me on LinkedIn and, say

664

00:38:14,070 --> 00:38:18,860

that you listened to the episode and,

I would love to start a conversation.

665

00:38:19,635 --> 00:38:20,175

John: Fantastic.

666

00:38:20,175 --> 00:38:22,845

Well, I'll make sure that the, the

links to connect with you are in

667

00:38:22,845 --> 00:38:26,555

the, in the description and the show

notes for people who want to do that.

668

00:38:26,555 --> 00:38:28,145

I do do encourage it as well.

669

00:38:28,145 --> 00:38:31,505

Do you, do you share content on

there with style tips as well?

670

00:38:31,505 --> 00:38:32,795

If we follow you on social media, I.

671

00:38:33,295 --> 00:38:34,525

Kay Korsh: Oh yes, definitely.

672

00:38:34,645 --> 00:38:34,945

Yes.

673

00:38:34,945 --> 00:38:38,375

There's a lot of, free content,

which, you can check out.

674

00:38:39,470 --> 00:38:40,100

John: Fantastic.

675

00:38:40,100 --> 00:38:42,020

Well, another good reason to

come and connect with you.

676

00:38:42,020 --> 00:38:42,290

Kay.

677

00:38:42,470 --> 00:38:44,570

It's been a real delight

to chat with you today.

678

00:38:44,570 --> 00:38:48,225

This is such an interesting topic and

an important one that I think so many

679

00:38:48,225 --> 00:38:49,965

speakers don't really think about or they.

680

00:38:50,595 --> 00:38:54,015

Trying to figure it out for themselves

and maybe we shouldn't have been.

681

00:38:54,045 --> 00:38:57,465

'cause most of us don't have a

clue about fashion and style.

682

00:38:57,735 --> 00:39:02,245

Better to go to someone who has a bit

more of an idea, and can guide us to

683

00:39:02,245 --> 00:39:05,845

look really good because I do think that

whole context thing is super important.

684

00:39:06,265 --> 00:39:07,225

And absolute pleasure chatting.

685

00:39:07,405 --> 00:39:08,815

I hope people will come

and connect with you.

686

00:39:08,815 --> 00:39:10,585

And thank you for coming

and being my guest today.

687

00:39:11,395 --> 00:39:12,445

Kay Korsh: Thank you for having me.

688

00:39:12,961 --> 00:39:13,681

John: So there you have it.

689

00:39:13,681 --> 00:39:17,501

Style isn't about fashion as

much as it's about communication.

690

00:39:17,951 --> 00:39:21,631

Now, Kay reminded us today that what

you wear on stage isn't superficial.

691

00:39:21,661 --> 00:39:22,861

It's strategic.

692

00:39:23,221 --> 00:39:25,681

Your look helps shape how

your audience perceives your

693

00:39:25,681 --> 00:39:27,691

authority, energy, and relevance.

694

00:39:27,691 --> 00:39:30,781

Whether you're speaking to thousands

or leading a workshop, your

695

00:39:30,781 --> 00:39:32,851

outfit is a part of your message.

696

00:39:33,121 --> 00:39:36,301

And if you're ready to show up with

more presence, polish and personal

697

00:39:36,331 --> 00:39:38,821

power, reach out to Kate on LinkedIn.

698

00:39:38,821 --> 00:39:39,631

Send her a message.

699

00:39:40,036 --> 00:39:45,616

Mention this show and start leveling

up your visual influence now.

700

00:39:45,676 --> 00:39:51,026

Next episode on Friday, we'll be

continuing the series of robert Cialdini's

701

00:39:51,026 --> 00:39:52,826

Tools of Influence for Speakers.

702

00:39:53,036 --> 00:39:55,736

If you haven't already been

following that series, I think we

703

00:39:55,736 --> 00:39:58,076

are at number five outta seven now.

704

00:39:58,346 --> 00:40:00,776

So do go and check out

those previous episodes.

705

00:40:00,776 --> 00:40:03,296

Can find them on your podcast

channel or you can find 'em on

706

00:40:03,296 --> 00:40:04,766

YouTube, whichever you prefer.

707

00:40:05,036 --> 00:40:08,006

I recommend YouTube 'cause there's a

lot more visual stuff going on there.

708

00:40:08,246 --> 00:40:11,126

There is content I'm putting on

YouTube that is not coming onto the

709

00:40:11,126 --> 00:40:15,296

podcast, so do make sure you are

subscribed to the show there as well.

710

00:40:15,506 --> 00:40:19,586

Otherwise, you might be missing out on

some content that you might just enjoy.

711

00:40:20,086 --> 00:40:23,476

You can also find clips and highlights

from particular shows and other

712

00:40:23,476 --> 00:40:24,736

content that I'm putting out there.

713

00:40:25,016 --> 00:40:28,286

And if you are interested in following

some of my standup comedy, that's

714

00:40:28,286 --> 00:40:29,786

gonna be the place for you to find it.

715

00:40:29,786 --> 00:40:30,566

Hope to see you there.

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