In this episode of "Collaborators Unite," Chuck Anderson welcomes Diane Armitage, a seasoned entrepreneur and personal development expert. Diane shares her insights on the importance of serving better, continuous improvement in client experiences, and quick brainstorming processes that tap into imagination. She discusses the significance of forming an emotional attachment to ideas, asking for support, and tackling self-manufactured obstacles. Diane also delves into the power of collaboration, the necessity of a growth mindset, and how reading impactful books like "Feeling is the Secret" has transformed her and her clients' journeys.
Guest Bio:
Diane Armitage has over 30 years of entrepreneurial experience and previously served as a writing partner with Bob Proctor, a renowned personal growth and mindset training expert. She began her career in marketing at REMAX International before partnering with Bob Proctor, which catapulted her into the world of personal development. Diane now mentors and teaches entrepreneurs through her diverse offerings, such as 1:1 mentoring, live classes, and a free educational video series. She advocates for collaboration, multiple streams of income, and the power of a positive mindset.
5 Key Points Discussed:
1. Focus on Serving Better and Client Experiences (05:23) - Diane emphasizes the need to start with a focus on serving clients better, which translates into business success.
2. The Brainstorming Process (12:45) - Diane explains her process for brainstorming, encouraging a "fantasy stage" to let imagination run wild, stressing that no idea is initially bad.
3. Forming an Emotional Attachment to Ideas (18:10) - Diane discusses the importance of gradually developing ideas into actionable theories and using personal networks to aid execution.
4. Asking for Support and Overcoming Fear (28:52) - She shares the necessity of asking for assistance and avoiding over-preparation, emphasizing action over perfection.
5. Power of Collaboration (35:30) - Diane recounts her realization about the value of collaboration over solopreneurship, sharing her experience of managing multiple income streams through partnerships.
Main Quote:
"If you don't ASK, you never GET."
Links:
Diane Armitage's main website: www.dianearmitage.com
Free 5-Module Video Teaching System: www.dianearmitage.com/chuck360
Strategy Sessions: www.chatwithdiane.com
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Until next time, keep moving forward!
Chuck Anderson,
Hello, everybody, and, welcome back to the Creative Collaboration
Speaker:Show. Chuck Anderson here. We have another amazing episode here for you
Speaker:today. And remember, this is the show where we help business owners
Speaker:and entrepreneurs of all types and all business phases
Speaker:help with growing and scaling their
Speaker:business and really achieving their their dream, their vision.
Speaker:Most of the people that we work with have big visions, not only
Speaker:for making profit in their business, but world
Speaker:changing ideas. Most of the people that we serve
Speaker:are entrepreneurs who have an idea that enhance
Speaker:people's lives, and we are on a mission to help people live,
Speaker:more joyful, happy, more fulfilling lives.
Speaker:And that is the type of, people. So if that describes you,
Speaker:you're in the right place because we have a special treat for you today. I
Speaker:have Diane Armitage here with me today. And not only has she
Speaker:been, an entrepreneur herself for 30 years, she
Speaker:was the writing partner for Bob Proctor
Speaker:who is one of my heroes, definitely in, personal
Speaker:growth and mindset training. And, she's here to talk to
Speaker:us about, well, wherever we're gonna go. We're gonna talk about mindset. We're gonna talk
Speaker:about JVs. We're gonna talk about collaboration and whatever else we
Speaker:are inspired to say. So, Diane, welcome to the show. I'm so
Speaker:happy to have you here. It is such an honor to be on this. I
Speaker:really appreciate it, Chuck. So much fun. Yeah. And I know we you know, we've
Speaker:been getting to know each other over the last couple of months and, have had
Speaker:numerous conversations. And now finally, we get to record it for everybody else
Speaker:to hear because there you just have, such an amazing
Speaker:story, and I think, the work that you're doing
Speaker:is absolutely, life
Speaker:changing, work. And, that's the pea kind
Speaker:of people I like to align with. So I think a great place to start,
Speaker:Diane, is tell everybody a little bit about yourself and what you're doing, and
Speaker:we'll kinda go from there. Well, you
Speaker:know, I would say that I 30 years ago, I
Speaker:was climbing the corporate ladder and, doing everything that
Speaker:I assumed had to be done to climb the corporate ladder,
Speaker:you know, working, getting the degrees, doing all that kind of thing,
Speaker:and really kind of struggling along the way. And
Speaker:I began wondering if there was something else I should be doing or could be
Speaker:doing. You know, you get that nudge. You get that little nudge. And
Speaker:oddly enough, at that time, serendipity, I was
Speaker:working at REMAX International in the marketing department, and we all had a
Speaker:convention. And I was assigned a job duty
Speaker:to be Bob Proctor's bodyguard. And I was supposed to get
Speaker:him from the keynote to his workshop unscathed. And so
Speaker:here was, like, little 5 foot 2 of me. And, I had never
Speaker:known a Bob Proctor before. Of course, he's my hero too. But then I didn't
Speaker:even know who he was, but he spoke this keynote, and it was
Speaker:so mind blowing. And as I was walking with him down this long
Speaker:convention hall, I I turned to him and I said, you know, I've been thinking
Speaker:of starting my own freelance writing company, which I had never even thought of myself
Speaker:to talk about. And he kinda turned and he looked at
Speaker:me and he said, well, he said, you're so creative.
Speaker:You're all right brained. There's no left in you. I'd say go ahead and do
Speaker:it. And that was the shift. That was the trajectory for
Speaker:me. Now it took me about a year because I had to climb over terror
Speaker:barriers to actually make that happen. He actually had a couple
Speaker:of lunches with me in that time frame. He still lived in Toronto. I
Speaker:lived in Denver, but he was doing a lot of training. And so the day
Speaker:I finally quit, I flew to Toronto that afternoon
Speaker:to begin a new contract with Craig
Speaker:Proctor, who was the largest real estate agent in North America. And he
Speaker:wanted me to help him create more marketing and more web,
Speaker:workshops for people so that he could train them. And he had me come into
Speaker:a workshop, where he was beginning to train real estate
Speaker:agents, and I'm sitting in the back of the room and in walks Bob Proctor.
Speaker:Now he's not related to Craig at all, entirely different people.
Speaker:And we both looked at each other, and I we're like, what are you doing
Speaker:here? And I said, well, I just quit my job yesterday. I'm now
Speaker:a new business owner. And I said, what are you doing here? And he said,
Speaker:well, Craig asked me to come talk about mindset. And I said, wow. That's
Speaker:just amazing. And he said, so congratulations on starting. Are you taking other clients?
Speaker:And I said, yes. Of course, I am. And he said, well, good. Then I
Speaker:would like to be your next client. And that's what started it.
Speaker:And it was 27 years of writing
Speaker:together, everything. And in addition, you know, he opened the
Speaker:doors to everybody else. And so I wrote for all kinds of giants in the
Speaker:personal development world. And in the meantime, I was building this
Speaker:large marketing agency, website design, social
Speaker:medias, SEO, you know, video, photography, everything
Speaker:else. And it was just incredible because I
Speaker:was apprenticing. I was like I was like the PUD one of the
Speaker:Jedi master. I was apprenticing with Bob as I was writing with him
Speaker:every day. And the quantum leap that happened was just
Speaker:astounding, and it continues to happen. It really is amazing what
Speaker:happens when you open up to just
Speaker:how powerful your mind is and begin to believe how you
Speaker:have the ability to choose and create in
Speaker:any direction you choose. And that's really what this is all
Speaker:about. That's what this game of life is all about.
Speaker:Definitely is a game. There's no doubt about that. I
Speaker:love the serendipity of what you
Speaker:are what you shared. I remember it it I have my own
Speaker:story about the similar with Robert Kiyosaki. I mean, just
Speaker:being in this same place at the same
Speaker:time numerous times. Right? And
Speaker:and and so so first, you're with Bob Proctor as
Speaker:his bodyguard, and and then and then and then you happen to
Speaker:mention something. Have you ever talked about having
Speaker:a a writing business before? Had you ever talked about talked about it
Speaker:to myself. So where did that come from?
Speaker:I think it was one of those moments when your inner guide, your
Speaker:spirit guide, all inside you recognizes
Speaker:another soul, a compatible soul, and I think it just
Speaker:burbled up. I mean, I honestly was so shocked that I even said
Speaker:that to him. I was much more shocked than he was. And
Speaker:and he said, you know, I think that you should definitely do that. And,
Speaker:initially, I thought it was just going to be a writing company, but then his
Speaker:clients needed more, that's what actually grew the marketing agency.
Speaker:And, but I mean, you know, you talk about these serendipities,
Speaker:and it is absolutely amazing because I do there there
Speaker:is I just recognized yesterday when I was speaking
Speaker:about something about law of attraction that
Speaker:quite often, you are pulled into the space of that person
Speaker:who is manifesting and and bringing
Speaker:something in at their level and asking for something at their level, and you're the
Speaker:one who gets pulled into their world.
Speaker:So think about that, Chuck. I know. Well, that's mind blow we could,
Speaker:we could probably unpack that one all day long. Mhmm. And,
Speaker:because it's it and being an engineering
Speaker:brain, you know, I'm always going, okay. Like,
Speaker:how do the dots connect, and how does this all work, and and all of
Speaker:that. And, some things just work because they
Speaker:work. Right? And, can't always
Speaker:be be explained. But when they happen enough times,
Speaker:it's they become self evident. Those serendipitous
Speaker:moments, for me, numerous
Speaker:stories about that, of being in the right place at the right time with the
Speaker:right human and getting out of my resistance.
Speaker:Right? Because, being a former engineer, I always try to
Speaker:manufacture a result or at least that was my habit at the time. I'm much
Speaker:more allowing now and paying attention to who's coming
Speaker:into my space, what are we talking about. I have
Speaker:found similar where I'm in a coaching session with somebody,
Speaker:and I will say something to them that I've never said
Speaker:before, but it was the very thing I needed to hear.
Speaker:Yes. Isn't that isn't that the truth? Right. Yeah. I mean,
Speaker:I think that's part of the reason why I love coaching and teaching and creating
Speaker:so much curriculum because so much of this curriculum
Speaker:helps me. It helps me stay on the path, you
Speaker:know, adjust my path, do that trajectory thing, and you wonder, where are
Speaker:these ideas and thoughts coming from that are helping and supporting me?
Speaker:You know, did I really think of that myself? Did I really come up with
Speaker:that myself? And I really do believe that we are connected to
Speaker:this intelligent infinite source.
Speaker:And when we are letting, as you said, and and
Speaker:and lowering the resistance, that's when the magic really
Speaker:begins to happen. That's when we begin to create quantum leaps in our own thinking,
Speaker:in our own action. Yeah.
Speaker:One thing I I I wanna ask you because you had mentioned,
Speaker:that you had to overcome several terror barriers, you
Speaker:know, on along the way. I mean, here you have an idea and then
Speaker:an endorsement from Bob saying, yeah. I think you should go do that. Then a
Speaker:year goes by and and you're kinda going
Speaker:through all of the things I know. I I can just imagine,
Speaker:because I know what my terror barriers have been. What
Speaker:what were they, and how did you how did you navigate that?
Speaker:Because I think, it's important because so many entrepreneurs, their
Speaker:obstacles, sometimes they're real, obstacles, you know,
Speaker:technical challenges or whatever. But so many of the obstacles are really
Speaker:just self manufacturer or ones from within. So I'm very
Speaker:curious to hear, what that was for you, and
Speaker:what did you take away from that? Well, I think that you made a very
Speaker:good point here. It's self manufactured. So so many times when you
Speaker:are considering a new idea, you're moving to this new vibration of
Speaker:this new idea, and your reasoning mind over here, the
Speaker:paradigm that's always taken care of you and protected you, doesn't like the new
Speaker:idea. And so it begins to mess with your
Speaker:imagination, and that's where your imagination begins to blow up
Speaker:into everything that could go wrong, you know, everything that could go
Speaker:wrong. And so at one point, Bob was coming back into Denver
Speaker:for a training session, and I actually called his assistant, Gina,
Speaker:amazing Gina. And I was like, hey. Could I have lunch with Bob when he's
Speaker:here in Denver? And he accepted, which is
Speaker:also serendipitous because why would this giant
Speaker:accept this lunch with me? And he actually walked me through that
Speaker:terror barrier at lunch because he said, well, okay. So if you start your
Speaker:own business, if it fails, what do you
Speaker:think will happen? And I was like, well, I just got a new house, and
Speaker:I have a mortgage and I pay for it by myself, and I'm afraid I'd
Speaker:lose the house. And he goes, okay. Well, then what would happen? Then what do
Speaker:you what do you think would happen? And I said, well, you know, I could
Speaker:end up, you know, I don't know, I could end up on the streets. And
Speaker:he goes, okay. So you think you could be homeless? And I said,
Speaker:well so it was amazing how as I started
Speaker:talking it out loud, how ridiculous it began to sound. And
Speaker:then he said, you know, he walked me through this process and said, okay.
Speaker:If you really think that you would be on the streets, he said, let's ask
Speaker:this question. How many people in your immediate circle have lived on the
Speaker:streets, have been in that situation? And I said, well, no one really
Speaker:know. And he kind of walked me through this to the point where he said,
Speaker:so you recognize that you've built this life for yourself. You have
Speaker:this support system around you of people who
Speaker:succeed and build their lives. And he said,
Speaker:and you've got this support net. Even if you lost the house, even
Speaker:if you ended up without any place to live, why would you think that this
Speaker:support net wouldn't be here for you to hold you
Speaker:up? And it just made such perfect
Speaker:sense to me because we are never alone. We are always,
Speaker:always supported. And he said then he said, even if they're not
Speaker:willing to help you, he said, I will support you. And
Speaker:so just having that reasoning mind from that higher
Speaker:level was what really moved me past that terror barrier.
Speaker:First of all, I mean, I love the fact that you you
Speaker:just asked to go for lunch, and he just happened
Speaker:to say yes. And, you know, there may have been a
Speaker:moment for him where he said, should I do this or not do this and
Speaker:may have been inspired to go and have lunch for you. I I like
Speaker:looking at both sides of that. But I I love what you that
Speaker:process that you went went through. And so how,
Speaker:how comfortable or confident did that make you? I mean, what were what were some
Speaker:of the net next steps after kind of now reasoning
Speaker:through the the fear and and and and so now what?
Speaker:Because, I mean, I I get asked all the time, like, you know, I'm afraid
Speaker:to do this or or you see the procrastination that happens,
Speaker:right, when there's unclarity or that that fear to take the next
Speaker:step. You know, what what what were the sort of the next steps that you
Speaker:took from there? Well, I didn't do anything.
Speaker:He walked me through this big terror barrier, and I said, yes. That makes sense.
Speaker:I said, that makes sense. I said and then I was like, okay. I have
Speaker:to get ready. I have to get ready to get ready to get ready to
Speaker:start my own business. And that's what so many of us get get ourselves
Speaker:into. We're like, okay. I need to prepare. I need to have more money. I
Speaker:need to it's like people who decide they have to get back out on the
Speaker:dating cycle, and they're like, well, first I have to lose weight, and then I
Speaker:have to have more money in my bank account in case that ever comes up
Speaker:because I don't want them to think I'm a spendthrift. And I need to do
Speaker:this, and I need to do that, and I need to get things done on
Speaker:my face. And you're thinking, why are you continuing
Speaker:to delay on what you really want? Why are you
Speaker:continuing to delay on what you really want? And and it's our way
Speaker:of like, I always refer to the fact that, you know, you say I'm
Speaker:heading for that port. I'm going to that new port across the ocean, my new
Speaker:goal, but you haven't untied from the dock. You're afraid to untie from the
Speaker:dock. And I finally realized that I
Speaker:just needed to do it. I just needed to
Speaker:do it. And a funny little story that just popped into my mind, I'll make
Speaker:it quick. But when I went to resign, I went to the HR gal, and
Speaker:she said, oh, she said, it's too bad that you're resigning now because if you
Speaker:actually stayed another 6 weeks, you would get the bonus.
Speaker:And I was like, oh, we have a bonus coming? And she says, yes. If
Speaker:you stay 6 weeks, you'll get the bonus. So I stayed another 6
Speaker:weeks. And at the end of the 6 weeks, my desk was clear. My
Speaker:every my plants were gone. Everything I was ready to go to Toronto that
Speaker:afternoon. I was waiting for the check. I was waiting for the check. I was
Speaker:waiting for the check. And she finally came around. She gave us our checks. It
Speaker:was $500. I had waited another 6 weeks for a
Speaker:$500 check. I flew to Toronto. I signed a $4,000
Speaker:a month contract with Craig that day. And the next morning, I signed another
Speaker:4,000 a month contract with Bob that day. And I think
Speaker:that was the universe and all of the gods and God
Speaker:having a really good chuckle about the fact that I delayed again
Speaker:to try to be in the safety zone instead of
Speaker:just taking the leap. And, you
Speaker:know, there have been moments in my business where things have been up and down
Speaker:and ebbed and flowed and all that kind of thing, but I always know
Speaker:that it's a law. You know? What goes up will
Speaker:come will come down. What goes down will come up. You know?
Speaker:There's an ebb and a flow in everything. And as long as you don't get
Speaker:wadded up about it and you understand that this is all part of the process
Speaker:of the law, then you begin to take more leaps
Speaker:on what you really choose and desire for your life because you've only got one
Speaker:round. You've only got one round that we know of that we'll know
Speaker:that we'll remember. Why delay?
Speaker:Yeah. I so much of that was my journey because in my early days, I
Speaker:was I always wanted to be an entrepreneur. I always wanted to be a business
Speaker:owner, but I, you know, similar, you know, couldn't do I I had all
Speaker:these notebooks and plans and that I'd written out, and I
Speaker:didn't build any of them. I was preparing to prepare to prepare. Mhmm.
Speaker:That's I can so relate to that. And now I do the
Speaker:opposite of that. It's like I get an idea, and it's like, oh,
Speaker:okay. Who could I work with, to help me,
Speaker:get that idea? And that's kind of been the evolution. And, I
Speaker:think, you know, well, I I will ask you that in a moment because, I
Speaker:mean, obviously, the theme of the show is, you know, we want entrepreneurs
Speaker:to grow their businesses, and often the way that we grow our businesses
Speaker:is not by implementing a new tactic, but by growing
Speaker:ourselves. Mhmm. Growing the way we think, growing the way we
Speaker:act. So that's such a big part of it. And then for
Speaker:me, a big part of it was I really,
Speaker:like, embodied this whole idea of being a solo entrepreneur.
Speaker:Right? And I remember reading books from self made
Speaker:millionaires and, you know, as this whole idea of self self solo
Speaker:solo. And, that really
Speaker:kept me small. Like, it really I think looking back I
Speaker:mean, when you're in it, you don't know that you're in it until you can
Speaker:look back and go, oh, that's what I was doing. I
Speaker:had this quantum leap because of somebody else that
Speaker:either came into my world or someone that I worked with or someone that I
Speaker:collaborate collaborated with. And, you know, that's why we're
Speaker:so pro pro joint venture, so pro
Speaker:collaboration, so pro working with other people rather
Speaker:than being in this, like, bubble and the whole solopreneur
Speaker:thing. What are your what are your thoughts on on on that? Because we hear
Speaker:it all the time. Like, oh, I'm a solopreneur or I'm this or I'm that.
Speaker:And so, you know And, you know, it's interesting. It's almost a badge of
Speaker:honor, isn't it? Like, I'm a solopreneur. I'm doing this all by
Speaker:myself. Right? But I would say the 2
Speaker:thankfully, 2 of the earliest mentoring moments
Speaker:I had on this. First, Craig was a real
Speaker:estate agent selling a 140 homes a year, and he wanted to go to 400
Speaker:homes a year. Well, physically, you really
Speaker:can't do that by yourself. In order to do the quantum leap, you've gotta
Speaker:know where your limitations are. And so he read the book,
Speaker:The E Myth by Michael Gerber. Mhmm. And he got so
Speaker:embedded in that book by Michael Gerber. And I actually worked with Michael
Speaker:Gerber years later because, you know, he worked
Speaker:closely with Craig on some projects. But the
Speaker:entrepreneurial myth is all about being that solo person who's gotta make it
Speaker:happen because you don't have the money, you don't have this, you don't have that.
Speaker:And so you just keep working it and working it until you no longer have
Speaker:any joy with the dream that you're working,
Speaker:with you'd no longer understand why you even went in this direction because
Speaker:you're so exhausted. And so he talks about learning how
Speaker:to delegate in a smart way. And and delegate, I mean,
Speaker:everyone knows that term, but this is really about bringing in
Speaker:people who are working at that same vibrational level as you are, but they
Speaker:just have different skills and talents and abilities. And the other
Speaker:thing was when I mentored with Jay Abraham, who I believe is the marketing god
Speaker:of the universe, I mentored with him for about 3 years. And one of the
Speaker:things that has always stuck with me is that you only need one
Speaker:of 3 things to make a business grow. You you
Speaker:can either have the idea, you can have the money, or you can
Speaker:have the resources, like the people, the skills that make it happen. You don't
Speaker:need to have all 3. You only need to have 1. There are going to
Speaker:be 2 other people or 2 other entities who will come together with you
Speaker:and make it happen. And when you have that realization,
Speaker:all that stress kinda just falls off of you because you
Speaker:know that that is exactly the fact. You may
Speaker:just be the idea person. That's awesome. So move that
Speaker:idea into action faster by finding the money and finding that
Speaker:that entity that has the resources to make it happen.
Speaker:I I and I didn't realize that you had worked with Jay Abraham. That's amazing,
Speaker:and I I love how you summed up, those takeaways. And, you
Speaker:know, that's even given me some new things to think about because I am an
Speaker:idea person. I I could sneeze and have a 1,000 new ideas,
Speaker:and I wanna do them all. I wanna do them all right now.
Speaker:Me too. Right? And, and so
Speaker:then, and then, obviously, you know, for me, I have
Speaker:found that partnering with others helps to
Speaker:to get that into action faster. Mhmm. And I don't
Speaker:have to absolutely come up with everything. Because, also, on the other
Speaker:side, being an engineering brain, I'm really good at creating systems. So so I
Speaker:have the idea. I have the system, and then often there's a piece in the
Speaker:middle that that is missing. And that's where I have found
Speaker:collaborating or partnering with others, was was the key for
Speaker:me because I struggled with that for, like, 20 years before I kinda realized,
Speaker:okay. I need to do something different here in my business.
Speaker:So how what, you know, how is
Speaker:collaboration or or or partnerships, how
Speaker:does it play a role in your business now? I mean, obviously, you've had this
Speaker:great partnership with Bob and and and, and
Speaker:others along the way. How do you approach it
Speaker:now, and how does that play a role in in the business that you're doing
Speaker:now? Well, I think you made such a great comment
Speaker:about collaborations because you said when you
Speaker:when you landed on that after 20 years of struggle,
Speaker:the collaborations made everything move faster, you know, and you're
Speaker:able to move these things into play. Now Bob always taught about
Speaker:multiple sources of income, MSIs. The only way you can
Speaker:create multiple sources of income is by collaboration. And
Speaker:so I teach in my joint venture genius class. I at the very beginning of
Speaker:the class, I show everyone all of the bubbles of my MSIs. I have
Speaker:31 or 32 that are active right now. And none of
Speaker:those have anything to do with employees. It has to do with a
Speaker:collaborative effect and a collaborative effort
Speaker:with these other entities because I'm the idea person too. I
Speaker:love how you said, I sneeze and more ideas come out. It just is
Speaker:crazy. But, you know, when you land on those
Speaker:relationships, it's amazing how quickly you can put a business together,
Speaker:how quickly you can put a product together, how quickly you can put a whole
Speaker:new campaign together for a whole new program or course or
Speaker:anything that you're structuring or engineering. And it is absolutely
Speaker:vital. I mean, the key here is that we all landed on this
Speaker:planet as energetic beings, always energetically
Speaker:connecting and interacting with each other. It's what we're built to
Speaker:do. So why don't we do more of that? And I
Speaker:think the key is to keep
Speaker:asking, keep networking, and keep asking in those
Speaker:networking sessions for connections, connections, connections,
Speaker:connections. Because you're going to find that as you put that whole
Speaker:Rolodex together, most of us who are old know what that is, you know,
Speaker:you may not have a reason to have that connection at that particular time, but
Speaker:that person may be the exact answer you need 4
Speaker:years down the line.
Speaker:Yeah. That's interesting as well because sometimes it's not
Speaker:because there's timing as well. And Mhmm. So I have cases
Speaker:where I've met somebody, then and I don't see them again for years years, and
Speaker:then all of a sudden I see them again. And that's the time.
Speaker:Right? And so so while we could we could do a
Speaker:whole conversation about that, but I wanna continue on the theme of
Speaker:of the collaboration. I mean, what is your, how do you approach
Speaker:it? So when you're working in your business,
Speaker:what what is sort of your go to, you know, source or
Speaker:method or or whatever,
Speaker:to find someone to collaborate with? And I love the idea
Speaker:of creating the multiple streams of income. What's your approach to all of that?
Speaker:I think the primary step
Speaker:in the approach is to
Speaker:believe that it can happen yourself first.
Speaker:You know? Because when you begin to form the belief, you have this idea.
Speaker:You've yanked it from the ether, whatever. It's come it's come up from inside of
Speaker:you. You've got this idea. And so many times, we just
Speaker:quash it right there. And it's so important that we immediately
Speaker:latch onto that idea and begin to fantasize
Speaker:about its growth, about the end result of it. We put our
Speaker:imagination in place and really think of
Speaker:what that end result of that idea into reality
Speaker:would accomplish. And so that's really where I start. I I start
Speaker:with you know, usually, it's something about service.
Speaker:It's about serving. How can I serve better? How can I make this better for
Speaker:my clients? How can I make this easier? How can I help them learn in
Speaker:a faster way? And then that's where the ideas begin to
Speaker:come. And then instead of just, you know, saying, oh, those are ridiculous.
Speaker:Those are ridiculous. Really moving that idea into that
Speaker:fantasy stage immediately, building out what it would look like so
Speaker:that your imagination gets excited about it instead of thinking, oh, no. We can't do
Speaker:that. That's just not how and why and this and that. And then
Speaker:as you begin to form that emotional attachment to
Speaker:it, then you move it into a theory. And then you say, okay.
Speaker:Let me look at how let me look at how this can happen now that
Speaker:I'm operating at this very imaginative level. Who do I know in my
Speaker:world? Who do I know in my world who would know somebody in my world?
Speaker:You know, they always talk about 6 degrees of separation. I remember Bob and I
Speaker:were having a conversation about that, and he said, you know, I actually think it's
Speaker:3 degrees of separation, Di, because he said, for instance, if
Speaker:you wanted to have a meeting with the pope,
Speaker:all you have to do is contact me, and I know somebody that can contact
Speaker:somebody at the Vatican, and you can have a meeting with the pope. And he
Speaker:said, our world has shrunk to such a size that it's really only 3 degrees
Speaker:of separation. So who do you really wanna meet? Who do you really wanna know?
Speaker:And and he is absolutely right. And you cannot give
Speaker:your power away thinking, oh, those people are so powerful that they're out
Speaker:of my reach. Those people have accomplished so much that they're out of our reach.
Speaker:We are all so powerful in and of ourselves,
Speaker:and we should never tamp that power down. We should just say, you know what?
Speaker:I'm gonna move out. I'm gonna ask. And that's I mean, it's amazing when
Speaker:you have an idea and you start asking around and getting and getting asking
Speaker:for support for this particular idea, how many people will come to the
Speaker:table? But if you don't ask, they're never gonna come to the
Speaker:table. You know? It's like one of my dear friends says, if you don't
Speaker:a s k, you never g e t.
Speaker:So, I mean, I think that that is really the key. It's really
Speaker:that first step is the key because if you begin to move into a
Speaker:how and a why and a reasoning mind thing, as soon as that idea comes
Speaker:up, you're it's never gonna happen. Mhmm. Well, that's
Speaker:where the preparing to prepare to prepare comes from. Right? Yes.
Speaker:Yes. That's when you're prepared to prepare to prepare, you're letting your imagination
Speaker:run with all the obstacles that could be in the way of this thing happening
Speaker:instead of looking at all the opportunities that could happen that
Speaker:could create all of these ripples because of this end result being a
Speaker:reality. Is that a little woo
Speaker:woo? Yeah. Well and believe me, I could go
Speaker:woo. That's only scratching the surface of woo. I mean, we could definitely
Speaker:go extremely woo. That's the other podcast. We have a
Speaker:we have another show called the limitless living show, which we'll we'll definitely
Speaker:go there. We'll go as woo as we want. As woo as we want. I
Speaker:love that. Exactly. The tagline for that show. Yeah.
Speaker:We're woo, and there's nothing you can do to stop us.
Speaker:And I love that.
Speaker:Diane, this has been a lot of fun, and, before we run out of time,
Speaker:I wanna make sure we do some really important things. I have a couple of
Speaker:questions that we'll all ask to kinda end off the episode. But most
Speaker:importantly, for those who are listening in right now who,
Speaker:you know, are as wowed as I am and are going, okay. I
Speaker:really wanna connect with Diane. I really wanna learn more from you.
Speaker:Where how where do we do that? And I'll make sure that all the links
Speaker:end up beneath this video and into the podcast player so that, they
Speaker:can find that pathway. I think you have a free gift and whatever else, what
Speaker:whatever else you would recommend people take as the next
Speaker:step with No. I appreciate that. Well,
Speaker:you can find me at dianearmitage.com. And, we have a
Speaker:number of products and 1 on 1 mentoring and live classes
Speaker:that are happening pretty much all the time that I'm teaching and working
Speaker:in. And so dianearmitage.com. I really
Speaker:encourage people to call me for a strategy session. Like, for
Speaker:instance, if they're considering an idea and they're preparing to get ready,
Speaker:preparing to get ready, preparing to get ready, if they find themselves in that place
Speaker:or, you know, whatever that may be, strategy sessions are great. So
Speaker:they can contact me at chat with diane.com. Just book a
Speaker:call with me. It's free. Chat with diane.com. And then I was thinking
Speaker:of a free gift today for you guys, and one thing that I've put together
Speaker:is a small 5 module video teaching
Speaker:system, of mine called Spark. And it really is
Speaker:based on some of the biggest lessons that Bob ever taught me
Speaker:that really quantum leaped my business. And so there are 5
Speaker:different modules in there, and they go with I mean, it really starts with
Speaker:thinking too small and where you're actually placing your goals instead of where
Speaker:you not should, but where you could really be placing your
Speaker:goals based on how much power you have. And so, I'd like
Speaker:to give that for free to your group. It's great. It's
Speaker:5 modules plus you get live coaching booth session and a live one on one
Speaker:session with me. And it is dianearmitage.com/
Speaker:chuck 360. I think that's what we decided. Right? Mhmm. Chuck
Speaker:360. And to make it super easy for everybody. First of
Speaker:all, very generous, and I I appreciate, all of that, Diane.
Speaker:And to make it super easy for those of you listening in, if you're watching
Speaker:this on video, just check right beneath this video. All the links are there. All
Speaker:you have to do is click, and you'll have, instant access to Diane
Speaker:and her free gift. And then if you're listening to this on podcast
Speaker:like Apple or Spotify or wherever else it is, just look in your phone
Speaker:and in the notes, all the links will be there. And so,
Speaker:you know, the the best thing that you can do for yourself, especially
Speaker:with, spending time on an episode like this is, you know, to
Speaker:take action. And maybe it's something you have been
Speaker:getting ready for and and not taking the next step. Maybe it's taking next
Speaker:step, there, or take Diane up on her
Speaker:offer to have a a conversation and,
Speaker:you know, figure out, like, what your next steps are and how to move
Speaker:beyond, where you're at with right now, and I think
Speaker:that's huge. Diane, before I let you go, I have to ask
Speaker:you because, I'm, you know, I'm a lifelong learner, huge,
Speaker:in growing myself and my own understanding as a way of growing my
Speaker:business, and I get that from books, primarily,
Speaker:and or that that just been inspired by so many awesome books. And it
Speaker:I find that it's so personal for everybody. So I wanted to ask you,
Speaker:like, if you could recommend one sort of, like,
Speaker:go to must read book that has been so influential
Speaker:in your life, which one would you recommend? You know, this
Speaker:was a very hard question, because I am a
Speaker:constant reader, and 4 of my most highly touted are going to be featured in
Speaker:my upcoming September series when I teach mindset mastery and marketing
Speaker:mastery. But, you know, you can't have marketing mastery without the mindset mastery in the
Speaker:first place. So that in mind, I whittled it
Speaker:down. I would say my most favorite is Neville Goddard's
Speaker:Feeling is the Secret. Mhmm. It's a
Speaker:very small book. It's about a 30 page book. It is absolutely
Speaker:packed with the absolute truth practices that create limitless
Speaker:success. And what I love most about it is he wrote at the very
Speaker:beginning, you know, he said, look. You know,
Speaker:he said, I've written a lot of books. Power of awareness is probably his biggest
Speaker:hit. Right? And he says right at the beginning, I'm not gonna pussyfoot around and
Speaker:give you all kinds of reasons why this works. If you wanna find that reasoning,
Speaker:go read my other books. Here, I'm writing about the only thing that
Speaker:makes it all work for masterful success and the practice of this that you can
Speaker:put in place minutes after you finish reading this book. And he's absolutely
Speaker:correct. I read this book again and again and again and again. I taught it
Speaker:to my legendary clients, my advanced class of legendary clients in
Speaker:the spring this last year, and it blew their minds. 30
Speaker:pages. So that is the one I would recommend.
Speaker:You know, I've heard of that book. I haven't actually read it.
Speaker:So thank you for reminding me about that book because and and
Speaker:I take these, I take these book recommendations very seriously because
Speaker:I asked the question. I don't know what the answer's gonna be. And,
Speaker:you know, the whole serendipity of it is you and I are
Speaker:here in the same place, and that was what you recommend. So I take that
Speaker:as a signal. There there's my next read. So feeling is
Speaker:the secret. Now we have a link to that book just beneath this video and
Speaker:in the podcast show notes, so you can go check it out there as well.
Speaker:Take Diane up on her recommendation of such an amazing book. And Mhmm.
Speaker:30 pages, you could read that, in a in an hour or 2. So
Speaker:Yes. Go get it. Go get it. And reread and reread.
Speaker:Yes. And re there you go. Well and that's something that you and I have
Speaker:been talking about this whole idea of taking one book and just really
Speaker:diving deep into it. We we've had conversations about some of my favorites.
Speaker:We'll save that for another episode, but, Diane, thank you so much.
Speaker:This has been, just an amazing journey, and I really
Speaker:appreciate, you know, you sharing your you know,
Speaker:what you've learned and what you're applying and what you're helping people to
Speaker:implement. You've you had such a great, teacher and
Speaker:mentor in Bob, but you yourself are
Speaker:a great teacher and guide and mentor. And
Speaker:I and I know that we've only scratched the surface of of what you
Speaker:can, help and teach and guide all of us. So
Speaker:thank you so much for that. Oh, I really appreciate that, and thank you. It
Speaker:has been an honor. I just have loved your podcast, so this is quite an
Speaker:honor to be here. Thank you very much. No. Thank you, Diane. So
Speaker:before we sign off, any final words of wisdom or a piece of advice that
Speaker:we can leave our listeners with here today? I would
Speaker:say if you think you're thinking big enough, think bigger.
Speaker:I mean, there's that story of the farmer who sells his property and goes to
Speaker:look for diamonds, and he dies trying to find the diamonds and the guy who
Speaker:took over the property finds the diamonds right under his feet. You know, the
Speaker:acres of diamonds are right under your feet just waiting for
Speaker:you to look down. So look down, pick up one of those
Speaker:diamonds, and start taking action.
Speaker:Beautiful words to end this episode by. Thank you so much, Diane.
Speaker:And to our listeners, thank you also for being here,
Speaker:and I want this to, be meaningful for you
Speaker:and, potentially, a quantum leap.
Speaker:And the way you do that is by taking something you are inspired
Speaker:by by listening us here today. And
Speaker:identify one thing and go take action on that one thing today. And
Speaker:maybe it's an idea you've been putting off or maybe it's something you've been preparing
Speaker:to prepare to to prepare for, and today is the day to take the
Speaker:first step. And if you're still not sure
Speaker:or you're just so inspired, take that next step. Go get Diane's
Speaker:free gift, and connect with Diane because she can definitely help
Speaker:you, to move forward faster than you would on your
Speaker:own. And so, in the meantime, keep
Speaker:moving forward. Remember, the only way to fail is to quit, and you might
Speaker:be just 1, partnership or relationship
Speaker:or collaboration away from a big quantum leap in your
Speaker:mission, whatever it is, your big world changing idea, and
Speaker:we are all waiting for you, to get get that out there
Speaker:because we desperately need it. We'll see you on the next one,
Speaker:everybody. This has been the Creative Collaboration Show with Chuck Anderson. My guest has been
Speaker:Diane Armitage, and we'll see you on the next episode. Thank you, everybody.