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Lessons Learned As Bob Proctor’s Writing Partner with Diane Armitage
Episode 10317th September 2024 • Creative Collaborations • Chuck Anderson
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In this episode of "Collaborators Unite," Chuck Anderson welcomes Diane Armitage, a seasoned entrepreneur and personal development expert. Diane shares her insights on the importance of serving better, continuous improvement in client experiences, and quick brainstorming processes that tap into imagination. She discusses the significance of forming an emotional attachment to ideas, asking for support, and tackling self-manufactured obstacles. Diane also delves into the power of collaboration, the necessity of a growth mindset, and how reading impactful books like "Feeling is the Secret" has transformed her and her clients' journeys.

Guest Bio:

Diane Armitage has over 30 years of entrepreneurial experience and previously served as a writing partner with Bob Proctor, a renowned personal growth and mindset training expert. She began her career in marketing at REMAX International before partnering with Bob Proctor, which catapulted her into the world of personal development. Diane now mentors and teaches entrepreneurs through her diverse offerings, such as 1:1 mentoring, live classes, and a free educational video series. She advocates for collaboration, multiple streams of income, and the power of a positive mindset.

5 Key Points Discussed:

1. Focus on Serving Better and Client Experiences (05:23) - Diane emphasizes the need to start with a focus on serving clients better, which translates into business success.

2. The Brainstorming Process (12:45) - Diane explains her process for brainstorming, encouraging a "fantasy stage" to let imagination run wild, stressing that no idea is initially bad.

3. Forming an Emotional Attachment to Ideas (18:10) - Diane discusses the importance of gradually developing ideas into actionable theories and using personal networks to aid execution.

4. Asking for Support and Overcoming Fear (28:52) - She shares the necessity of asking for assistance and avoiding over-preparation, emphasizing action over perfection.

5. Power of Collaboration (35:30) - Diane recounts her realization about the value of collaboration over solopreneurship, sharing her experience of managing multiple income streams through partnerships.

Main Quote:

"If you don't ASK, you never GET."

Links:

Diane Armitage's main website: www.dianearmitage.com

Free 5-Module Video Teaching System: www.dianearmitage.com/chuck360

Strategy Sessions: www.chatwithdiane.com

Was this episode helpful?

Please leave us a review and subscribe to the show to be notified of future episodes.

Until next time, keep moving forward!

Chuck Anderson,

Affiliate Management Expert + Investor + Mentor

http://AffiliateManagementExpert.com/

Transcripts

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Hello, everybody, and, welcome back to the Creative Collaboration

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Show. Chuck Anderson here. We have another amazing episode here for you

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today. And remember, this is the show where we help business owners

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and entrepreneurs of all types and all business phases

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help with growing and scaling their

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business and really achieving their their dream, their vision.

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Most of the people that we work with have big visions, not only

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for making profit in their business, but world

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changing ideas. Most of the people that we serve

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are entrepreneurs who have an idea that enhance

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people's lives, and we are on a mission to help people live,

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more joyful, happy, more fulfilling lives.

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And that is the type of, people. So if that describes you,

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you're in the right place because we have a special treat for you today. I

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have Diane Armitage here with me today. And not only has she

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been, an entrepreneur herself for 30 years, she

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was the writing partner for Bob Proctor

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who is one of my heroes, definitely in, personal

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growth and mindset training. And, she's here to talk to

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us about, well, wherever we're gonna go. We're gonna talk about mindset. We're gonna talk

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about JVs. We're gonna talk about collaboration and whatever else we

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are inspired to say. So, Diane, welcome to the show. I'm so

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happy to have you here. It is such an honor to be on this. I

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really appreciate it, Chuck. So much fun. Yeah. And I know we you know, we've

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been getting to know each other over the last couple of months and, have had

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numerous conversations. And now finally, we get to record it for everybody else

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to hear because there you just have, such an amazing

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story, and I think, the work that you're doing

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is absolutely, life

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changing, work. And, that's the pea kind

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of people I like to align with. So I think a great place to start,

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Diane, is tell everybody a little bit about yourself and what you're doing, and

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we'll kinda go from there. Well, you

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know, I would say that I 30 years ago, I

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was climbing the corporate ladder and, doing everything that

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I assumed had to be done to climb the corporate ladder,

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you know, working, getting the degrees, doing all that kind of thing,

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and really kind of struggling along the way. And

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I began wondering if there was something else I should be doing or could be

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doing. You know, you get that nudge. You get that little nudge. And

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oddly enough, at that time, serendipity, I was

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working at REMAX International in the marketing department, and we all had a

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convention. And I was assigned a job duty

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to be Bob Proctor's bodyguard. And I was supposed to get

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him from the keynote to his workshop unscathed. And so

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here was, like, little 5 foot 2 of me. And, I had never

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known a Bob Proctor before. Of course, he's my hero too. But then I didn't

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even know who he was, but he spoke this keynote, and it was

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so mind blowing. And as I was walking with him down this long

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convention hall, I I turned to him and I said, you know, I've been thinking

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of starting my own freelance writing company, which I had never even thought of myself

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to talk about. And he kinda turned and he looked at

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me and he said, well, he said, you're so creative.

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You're all right brained. There's no left in you. I'd say go ahead and do

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it. And that was the shift. That was the trajectory for

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me. Now it took me about a year because I had to climb over terror

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barriers to actually make that happen. He actually had a couple

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of lunches with me in that time frame. He still lived in Toronto. I

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lived in Denver, but he was doing a lot of training. And so the day

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I finally quit, I flew to Toronto that afternoon

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to begin a new contract with Craig

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Proctor, who was the largest real estate agent in North America. And he

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wanted me to help him create more marketing and more web,

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workshops for people so that he could train them. And he had me come into

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a workshop, where he was beginning to train real estate

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agents, and I'm sitting in the back of the room and in walks Bob Proctor.

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Now he's not related to Craig at all, entirely different people.

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And we both looked at each other, and I we're like, what are you doing

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here? And I said, well, I just quit my job yesterday. I'm now

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a new business owner. And I said, what are you doing here? And he said,

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well, Craig asked me to come talk about mindset. And I said, wow. That's

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just amazing. And he said, so congratulations on starting. Are you taking other clients?

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And I said, yes. Of course, I am. And he said, well, good. Then I

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would like to be your next client. And that's what started it.

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And it was 27 years of writing

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together, everything. And in addition, you know, he opened the

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doors to everybody else. And so I wrote for all kinds of giants in the

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personal development world. And in the meantime, I was building this

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large marketing agency, website design, social

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medias, SEO, you know, video, photography, everything

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else. And it was just incredible because I

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was apprenticing. I was like I was like the PUD one of the

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Jedi master. I was apprenticing with Bob as I was writing with him

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every day. And the quantum leap that happened was just

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astounding, and it continues to happen. It really is amazing what

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happens when you open up to just

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how powerful your mind is and begin to believe how you

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have the ability to choose and create in

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any direction you choose. And that's really what this is all

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about. That's what this game of life is all about.

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Definitely is a game. There's no doubt about that. I

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love the serendipity of what you

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are what you shared. I remember it it I have my own

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story about the similar with Robert Kiyosaki. I mean, just

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being in this same place at the same

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time numerous times. Right? And

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and and so so first, you're with Bob Proctor as

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his bodyguard, and and then and then and then you happen to

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mention something. Have you ever talked about having

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a a writing business before? Had you ever talked about talked about it

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to myself. So where did that come from?

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I think it was one of those moments when your inner guide, your

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spirit guide, all inside you recognizes

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another soul, a compatible soul, and I think it just

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burbled up. I mean, I honestly was so shocked that I even said

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that to him. I was much more shocked than he was. And

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and he said, you know, I think that you should definitely do that. And,

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initially, I thought it was just going to be a writing company, but then his

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clients needed more, that's what actually grew the marketing agency.

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And, but I mean, you know, you talk about these serendipities,

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and it is absolutely amazing because I do there there

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is I just recognized yesterday when I was speaking

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about something about law of attraction that

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quite often, you are pulled into the space of that person

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who is manifesting and and bringing

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something in at their level and asking for something at their level, and you're the

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one who gets pulled into their world.

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So think about that, Chuck. I know. Well, that's mind blow we could,

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we could probably unpack that one all day long. Mhmm. And,

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because it's it and being an engineering

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brain, you know, I'm always going, okay. Like,

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how do the dots connect, and how does this all work, and and all of

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that. And, some things just work because they

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work. Right? And, can't always

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be be explained. But when they happen enough times,

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it's they become self evident. Those serendipitous

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moments, for me, numerous

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stories about that, of being in the right place at the right time with the

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right human and getting out of my resistance.

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Right? Because, being a former engineer, I always try to

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manufacture a result or at least that was my habit at the time. I'm much

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more allowing now and paying attention to who's coming

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into my space, what are we talking about. I have

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found similar where I'm in a coaching session with somebody,

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and I will say something to them that I've never said

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before, but it was the very thing I needed to hear.

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Yes. Isn't that isn't that the truth? Right. Yeah. I mean,

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I think that's part of the reason why I love coaching and teaching and creating

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so much curriculum because so much of this curriculum

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helps me. It helps me stay on the path, you

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know, adjust my path, do that trajectory thing, and you wonder, where are

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these ideas and thoughts coming from that are helping and supporting me?

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You know, did I really think of that myself? Did I really come up with

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that myself? And I really do believe that we are connected to

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this intelligent infinite source.

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And when we are letting, as you said, and and

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and lowering the resistance, that's when the magic really

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begins to happen. That's when we begin to create quantum leaps in our own thinking,

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in our own action. Yeah.

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One thing I I I wanna ask you because you had mentioned,

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that you had to overcome several terror barriers, you

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know, on along the way. I mean, here you have an idea and then

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an endorsement from Bob saying, yeah. I think you should go do that. Then a

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year goes by and and you're kinda going

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through all of the things I know. I I can just imagine,

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because I know what my terror barriers have been. What

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what were they, and how did you how did you navigate that?

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Because I think, it's important because so many entrepreneurs, their

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obstacles, sometimes they're real, obstacles, you know,

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technical challenges or whatever. But so many of the obstacles are really

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just self manufacturer or ones from within. So I'm very

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curious to hear, what that was for you, and

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what did you take away from that? Well, I think that you made a very

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good point here. It's self manufactured. So so many times when you

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are considering a new idea, you're moving to this new vibration of

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this new idea, and your reasoning mind over here, the

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paradigm that's always taken care of you and protected you, doesn't like the new

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idea. And so it begins to mess with your

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imagination, and that's where your imagination begins to blow up

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into everything that could go wrong, you know, everything that could go

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wrong. And so at one point, Bob was coming back into Denver

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for a training session, and I actually called his assistant, Gina,

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amazing Gina. And I was like, hey. Could I have lunch with Bob when he's

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here in Denver? And he accepted, which is

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also serendipitous because why would this giant

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accept this lunch with me? And he actually walked me through that

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terror barrier at lunch because he said, well, okay. So if you start your

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own business, if it fails, what do you

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think will happen? And I was like, well, I just got a new house, and

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I have a mortgage and I pay for it by myself, and I'm afraid I'd

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lose the house. And he goes, okay. Well, then what would happen? Then what do

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you what do you think would happen? And I said, well, you know, I could

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end up, you know, I don't know, I could end up on the streets. And

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he goes, okay. So you think you could be homeless? And I said,

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well so it was amazing how as I started

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talking it out loud, how ridiculous it began to sound. And

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then he said, you know, he walked me through this process and said, okay.

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If you really think that you would be on the streets, he said, let's ask

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this question. How many people in your immediate circle have lived on the

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streets, have been in that situation? And I said, well, no one really

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know. And he kind of walked me through this to the point where he said,

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so you recognize that you've built this life for yourself. You have

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this support system around you of people who

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succeed and build their lives. And he said,

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and you've got this support net. Even if you lost the house, even

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if you ended up without any place to live, why would you think that this

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support net wouldn't be here for you to hold you

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up? And it just made such perfect

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sense to me because we are never alone. We are always,

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always supported. And he said then he said, even if they're not

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willing to help you, he said, I will support you. And

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so just having that reasoning mind from that higher

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level was what really moved me past that terror barrier.

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First of all, I mean, I love the fact that you you

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just asked to go for lunch, and he just happened

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to say yes. And, you know, there may have been a

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moment for him where he said, should I do this or not do this and

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may have been inspired to go and have lunch for you. I I like

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looking at both sides of that. But I I love what you that

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process that you went went through. And so how,

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how comfortable or confident did that make you? I mean, what were what were some

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of the net next steps after kind of now reasoning

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through the the fear and and and and so now what?

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Because, I mean, I I get asked all the time, like, you know, I'm afraid

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to do this or or you see the procrastination that happens,

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right, when there's unclarity or that that fear to take the next

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step. You know, what what what were the sort of the next steps that you

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took from there? Well, I didn't do anything.

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He walked me through this big terror barrier, and I said, yes. That makes sense.

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I said, that makes sense. I said and then I was like, okay. I have

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to get ready. I have to get ready to get ready to get ready to

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start my own business. And that's what so many of us get get ourselves

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into. We're like, okay. I need to prepare. I need to have more money. I

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need to it's like people who decide they have to get back out on the

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dating cycle, and they're like, well, first I have to lose weight, and then I

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have to have more money in my bank account in case that ever comes up

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because I don't want them to think I'm a spendthrift. And I need to do

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this, and I need to do that, and I need to get things done on

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my face. And you're thinking, why are you continuing

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to delay on what you really want? Why are you

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continuing to delay on what you really want? And and it's our way

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of like, I always refer to the fact that, you know, you say I'm

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heading for that port. I'm going to that new port across the ocean, my new

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goal, but you haven't untied from the dock. You're afraid to untie from the

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dock. And I finally realized that I

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just needed to do it. I just needed to

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do it. And a funny little story that just popped into my mind, I'll make

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it quick. But when I went to resign, I went to the HR gal, and

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she said, oh, she said, it's too bad that you're resigning now because if you

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actually stayed another 6 weeks, you would get the bonus.

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And I was like, oh, we have a bonus coming? And she says, yes. If

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you stay 6 weeks, you'll get the bonus. So I stayed another 6

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weeks. And at the end of the 6 weeks, my desk was clear. My

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every my plants were gone. Everything I was ready to go to Toronto that

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afternoon. I was waiting for the check. I was waiting for the check. I was

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waiting for the check. And she finally came around. She gave us our checks. It

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was $500. I had waited another 6 weeks for a

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$500 check. I flew to Toronto. I signed a $4,000

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a month contract with Craig that day. And the next morning, I signed another

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4,000 a month contract with Bob that day. And I think

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that was the universe and all of the gods and God

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having a really good chuckle about the fact that I delayed again

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to try to be in the safety zone instead of

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just taking the leap. And, you

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know, there have been moments in my business where things have been up and down

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and ebbed and flowed and all that kind of thing, but I always know

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that it's a law. You know? What goes up will

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come will come down. What goes down will come up. You know?

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There's an ebb and a flow in everything. And as long as you don't get

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wadded up about it and you understand that this is all part of the process

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of the law, then you begin to take more leaps

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on what you really choose and desire for your life because you've only got one

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round. You've only got one round that we know of that we'll know

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that we'll remember. Why delay?

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Yeah. I so much of that was my journey because in my early days, I

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was I always wanted to be an entrepreneur. I always wanted to be a business

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owner, but I, you know, similar, you know, couldn't do I I had all

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these notebooks and plans and that I'd written out, and I

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didn't build any of them. I was preparing to prepare to prepare. Mhmm.

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That's I can so relate to that. And now I do the

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opposite of that. It's like I get an idea, and it's like, oh,

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okay. Who could I work with, to help me,

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get that idea? And that's kind of been the evolution. And, I

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think, you know, well, I I will ask you that in a moment because, I

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mean, obviously, the theme of the show is, you know, we want entrepreneurs

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to grow their businesses, and often the way that we grow our businesses

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is not by implementing a new tactic, but by growing

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ourselves. Mhmm. Growing the way we think, growing the way we

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act. So that's such a big part of it. And then for

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me, a big part of it was I really,

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like, embodied this whole idea of being a solo entrepreneur.

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Right? And I remember reading books from self made

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millionaires and, you know, as this whole idea of self self solo

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solo. And, that really

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kept me small. Like, it really I think looking back I

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mean, when you're in it, you don't know that you're in it until you can

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look back and go, oh, that's what I was doing. I

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had this quantum leap because of somebody else that

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either came into my world or someone that I worked with or someone that I

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collaborate collaborated with. And, you know, that's why we're

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so pro pro joint venture, so pro

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collaboration, so pro working with other people rather

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than being in this, like, bubble and the whole solopreneur

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thing. What are your what are your thoughts on on on that? Because we hear

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it all the time. Like, oh, I'm a solopreneur or I'm this or I'm that.

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And so, you know And, you know, it's interesting. It's almost a badge of

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honor, isn't it? Like, I'm a solopreneur. I'm doing this all by

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myself. Right? But I would say the 2

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thankfully, 2 of the earliest mentoring moments

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I had on this. First, Craig was a real

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estate agent selling a 140 homes a year, and he wanted to go to 400

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homes a year. Well, physically, you really

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can't do that by yourself. In order to do the quantum leap, you've gotta

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know where your limitations are. And so he read the book,

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The E Myth by Michael Gerber. Mhmm. And he got so

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embedded in that book by Michael Gerber. And I actually worked with Michael

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Gerber years later because, you know, he worked

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closely with Craig on some projects. But the

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entrepreneurial myth is all about being that solo person who's gotta make it

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happen because you don't have the money, you don't have this, you don't have that.

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And so you just keep working it and working it until you no longer have

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any joy with the dream that you're working,

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with you'd no longer understand why you even went in this direction because

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you're so exhausted. And so he talks about learning how

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to delegate in a smart way. And and delegate, I mean,

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everyone knows that term, but this is really about bringing in

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people who are working at that same vibrational level as you are, but they

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just have different skills and talents and abilities. And the other

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thing was when I mentored with Jay Abraham, who I believe is the marketing god

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of the universe, I mentored with him for about 3 years. And one of the

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things that has always stuck with me is that you only need one

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of 3 things to make a business grow. You you

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can either have the idea, you can have the money, or you can

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have the resources, like the people, the skills that make it happen. You don't

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need to have all 3. You only need to have 1. There are going to

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be 2 other people or 2 other entities who will come together with you

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and make it happen. And when you have that realization,

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all that stress kinda just falls off of you because you

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know that that is exactly the fact. You may

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just be the idea person. That's awesome. So move that

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idea into action faster by finding the money and finding that

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that entity that has the resources to make it happen.

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I I and I didn't realize that you had worked with Jay Abraham. That's amazing,

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and I I love how you summed up, those takeaways. And, you

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know, that's even given me some new things to think about because I am an

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idea person. I I could sneeze and have a 1,000 new ideas,

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and I wanna do them all. I wanna do them all right now.

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Me too. Right? And, and so

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then, and then, obviously, you know, for me, I have

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found that partnering with others helps to

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to get that into action faster. Mhmm. And I don't

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have to absolutely come up with everything. Because, also, on the other

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side, being an engineering brain, I'm really good at creating systems. So so I

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have the idea. I have the system, and then often there's a piece in the

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middle that that is missing. And that's where I have found

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collaborating or partnering with others, was was the key for

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me because I struggled with that for, like, 20 years before I kinda realized,

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okay. I need to do something different here in my business.

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So how what, you know, how is

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collaboration or or or partnerships, how

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does it play a role in your business now? I mean, obviously, you've had this

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great partnership with Bob and and and, and

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others along the way. How do you approach it

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now, and how does that play a role in in the business that you're doing

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now? Well, I think you made such a great comment

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about collaborations because you said when you

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when you landed on that after 20 years of struggle,

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the collaborations made everything move faster, you know, and you're

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able to move these things into play. Now Bob always taught about

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multiple sources of income, MSIs. The only way you can

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create multiple sources of income is by collaboration. And

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so I teach in my joint venture genius class. I at the very beginning of

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the class, I show everyone all of the bubbles of my MSIs. I have

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31 or 32 that are active right now. And none of

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those have anything to do with employees. It has to do with a

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collaborative effect and a collaborative effort

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with these other entities because I'm the idea person too. I

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love how you said, I sneeze and more ideas come out. It just is

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crazy. But, you know, when you land on those

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relationships, it's amazing how quickly you can put a business together,

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how quickly you can put a product together, how quickly you can put a whole

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new campaign together for a whole new program or course or

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anything that you're structuring or engineering. And it is absolutely

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vital. I mean, the key here is that we all landed on this

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planet as energetic beings, always energetically

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connecting and interacting with each other. It's what we're built to

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do. So why don't we do more of that? And I

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think the key is to keep

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asking, keep networking, and keep asking in those

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networking sessions for connections, connections, connections,

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connections. Because you're going to find that as you put that whole

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Rolodex together, most of us who are old know what that is, you know,

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you may not have a reason to have that connection at that particular time, but

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that person may be the exact answer you need 4

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years down the line.

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Yeah. That's interesting as well because sometimes it's not

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because there's timing as well. And Mhmm. So I have cases

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where I've met somebody, then and I don't see them again for years years, and

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then all of a sudden I see them again. And that's the time.

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Right? And so so while we could we could do a

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whole conversation about that, but I wanna continue on the theme of

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of the collaboration. I mean, what is your, how do you approach

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it? So when you're working in your business,

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what what is sort of your go to, you know, source or

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method or or whatever,

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to find someone to collaborate with? And I love the idea

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of creating the multiple streams of income. What's your approach to all of that?

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I think the primary step

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in the approach is to

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believe that it can happen yourself first.

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You know? Because when you begin to form the belief, you have this idea.

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You've yanked it from the ether, whatever. It's come it's come up from inside of

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you. You've got this idea. And so many times, we just

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quash it right there. And it's so important that we immediately

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latch onto that idea and begin to fantasize

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about its growth, about the end result of it. We put our

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imagination in place and really think of

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what that end result of that idea into reality

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would accomplish. And so that's really where I start. I I start

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with you know, usually, it's something about service.

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It's about serving. How can I serve better? How can I make this better for

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my clients? How can I make this easier? How can I help them learn in

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a faster way? And then that's where the ideas begin to

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come. And then instead of just, you know, saying, oh, those are ridiculous.

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Those are ridiculous. Really moving that idea into that

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fantasy stage immediately, building out what it would look like so

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that your imagination gets excited about it instead of thinking, oh, no. We can't do

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that. That's just not how and why and this and that. And then

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as you begin to form that emotional attachment to

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it, then you move it into a theory. And then you say, okay.

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Let me look at how let me look at how this can happen now that

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I'm operating at this very imaginative level. Who do I know in my

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world? Who do I know in my world who would know somebody in my world?

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You know, they always talk about 6 degrees of separation. I remember Bob and I

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were having a conversation about that, and he said, you know, I actually think it's

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3 degrees of separation, Di, because he said, for instance, if

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you wanted to have a meeting with the pope,

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all you have to do is contact me, and I know somebody that can contact

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somebody at the Vatican, and you can have a meeting with the pope. And he

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said, our world has shrunk to such a size that it's really only 3 degrees

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of separation. So who do you really wanna meet? Who do you really wanna know?

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And and he is absolutely right. And you cannot give

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your power away thinking, oh, those people are so powerful that they're out

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of my reach. Those people have accomplished so much that they're out of our reach.

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We are all so powerful in and of ourselves,

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and we should never tamp that power down. We should just say, you know what?

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I'm gonna move out. I'm gonna ask. And that's I mean, it's amazing when

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you have an idea and you start asking around and getting and getting asking

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for support for this particular idea, how many people will come to the

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table? But if you don't ask, they're never gonna come to the

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table. You know? It's like one of my dear friends says, if you don't

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a s k, you never g e t.

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So, I mean, I think that that is really the key. It's really

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that first step is the key because if you begin to move into a

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how and a why and a reasoning mind thing, as soon as that idea comes

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up, you're it's never gonna happen. Mhmm. Well, that's

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where the preparing to prepare to prepare comes from. Right? Yes.

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Yes. That's when you're prepared to prepare to prepare, you're letting your imagination

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run with all the obstacles that could be in the way of this thing happening

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instead of looking at all the opportunities that could happen that

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could create all of these ripples because of this end result being a

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reality. Is that a little woo

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woo? Yeah. Well and believe me, I could go

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woo. That's only scratching the surface of woo. I mean, we could definitely

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go extremely woo. That's the other podcast. We have a

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we have another show called the limitless living show, which we'll we'll definitely

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go there. We'll go as woo as we want. As woo as we want. I

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love that. Exactly. The tagline for that show. Yeah.

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We're woo, and there's nothing you can do to stop us.

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And I love that.

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Diane, this has been a lot of fun, and, before we run out of time,

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I wanna make sure we do some really important things. I have a couple of

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questions that we'll all ask to kinda end off the episode. But most

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importantly, for those who are listening in right now who,

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you know, are as wowed as I am and are going, okay. I

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really wanna connect with Diane. I really wanna learn more from you.

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Where how where do we do that? And I'll make sure that all the links

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end up beneath this video and into the podcast player so that, they

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can find that pathway. I think you have a free gift and whatever else, what

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whatever else you would recommend people take as the next

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step with No. I appreciate that. Well,

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you can find me at dianearmitage.com. And, we have a

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number of products and 1 on 1 mentoring and live classes

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that are happening pretty much all the time that I'm teaching and working

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in. And so dianearmitage.com. I really

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encourage people to call me for a strategy session. Like, for

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instance, if they're considering an idea and they're preparing to get ready,

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preparing to get ready, preparing to get ready, if they find themselves in that place

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or, you know, whatever that may be, strategy sessions are great. So

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they can contact me at chat with diane.com. Just book a

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call with me. It's free. Chat with diane.com. And then I was thinking

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of a free gift today for you guys, and one thing that I've put together

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is a small 5 module video teaching

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system, of mine called Spark. And it really is

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based on some of the biggest lessons that Bob ever taught me

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that really quantum leaped my business. And so there are 5

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different modules in there, and they go with I mean, it really starts with

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thinking too small and where you're actually placing your goals instead of where

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you not should, but where you could really be placing your

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goals based on how much power you have. And so, I'd like

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to give that for free to your group. It's great. It's

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5 modules plus you get live coaching booth session and a live one on one

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session with me. And it is dianearmitage.com/

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chuck 360. I think that's what we decided. Right? Mhmm. Chuck

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360. And to make it super easy for everybody. First of

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all, very generous, and I I appreciate, all of that, Diane.

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And to make it super easy for those of you listening in, if you're watching

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this on video, just check right beneath this video. All the links are there. All

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you have to do is click, and you'll have, instant access to Diane

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and her free gift. And then if you're listening to this on podcast

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like Apple or Spotify or wherever else it is, just look in your phone

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and in the notes, all the links will be there. And so,

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you know, the the best thing that you can do for yourself, especially

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with, spending time on an episode like this is, you know, to

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take action. And maybe it's something you have been

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getting ready for and and not taking the next step. Maybe it's taking next

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step, there, or take Diane up on her

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offer to have a a conversation and,

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you know, figure out, like, what your next steps are and how to move

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beyond, where you're at with right now, and I think

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that's huge. Diane, before I let you go, I have to ask

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you because, I'm, you know, I'm a lifelong learner, huge,

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in growing myself and my own understanding as a way of growing my

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business, and I get that from books, primarily,

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and or that that just been inspired by so many awesome books. And it

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I find that it's so personal for everybody. So I wanted to ask you,

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like, if you could recommend one sort of, like,

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go to must read book that has been so influential

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in your life, which one would you recommend? You know, this

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was a very hard question, because I am a

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constant reader, and 4 of my most highly touted are going to be featured in

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my upcoming September series when I teach mindset mastery and marketing

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mastery. But, you know, you can't have marketing mastery without the mindset mastery in the

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first place. So that in mind, I whittled it

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down. I would say my most favorite is Neville Goddard's

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Feeling is the Secret. Mhmm. It's a

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very small book. It's about a 30 page book. It is absolutely

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packed with the absolute truth practices that create limitless

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success. And what I love most about it is he wrote at the very

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beginning, you know, he said, look. You know,

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he said, I've written a lot of books. Power of awareness is probably his biggest

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hit. Right? And he says right at the beginning, I'm not gonna pussyfoot around and

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give you all kinds of reasons why this works. If you wanna find that reasoning,

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go read my other books. Here, I'm writing about the only thing that

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makes it all work for masterful success and the practice of this that you can

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put in place minutes after you finish reading this book. And he's absolutely

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correct. I read this book again and again and again and again. I taught it

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to my legendary clients, my advanced class of legendary clients in

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the spring this last year, and it blew their minds. 30

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pages. So that is the one I would recommend.

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You know, I've heard of that book. I haven't actually read it.

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So thank you for reminding me about that book because and and

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I take these, I take these book recommendations very seriously because

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I asked the question. I don't know what the answer's gonna be. And,

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you know, the whole serendipity of it is you and I are

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here in the same place, and that was what you recommend. So I take that

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as a signal. There there's my next read. So feeling is

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the secret. Now we have a link to that book just beneath this video and

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in the podcast show notes, so you can go check it out there as well.

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Take Diane up on her recommendation of such an amazing book. And Mhmm.

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30 pages, you could read that, in a in an hour or 2. So

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Yes. Go get it. Go get it. And reread and reread.

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Yes. And re there you go. Well and that's something that you and I have

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been talking about this whole idea of taking one book and just really

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diving deep into it. We we've had conversations about some of my favorites.

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We'll save that for another episode, but, Diane, thank you so much.

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This has been, just an amazing journey, and I really

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appreciate, you know, you sharing your you know,

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what you've learned and what you're applying and what you're helping people to

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implement. You've you had such a great, teacher and

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mentor in Bob, but you yourself are

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a great teacher and guide and mentor. And

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I and I know that we've only scratched the surface of of what you

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can, help and teach and guide all of us. So

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thank you so much for that. Oh, I really appreciate that, and thank you. It

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has been an honor. I just have loved your podcast, so this is quite an

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honor to be here. Thank you very much. No. Thank you, Diane. So

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before we sign off, any final words of wisdom or a piece of advice that

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we can leave our listeners with here today? I would

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say if you think you're thinking big enough, think bigger.

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I mean, there's that story of the farmer who sells his property and goes to

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look for diamonds, and he dies trying to find the diamonds and the guy who

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took over the property finds the diamonds right under his feet. You know, the

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acres of diamonds are right under your feet just waiting for

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you to look down. So look down, pick up one of those

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diamonds, and start taking action.

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Beautiful words to end this episode by. Thank you so much, Diane.

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And to our listeners, thank you also for being here,

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and I want this to, be meaningful for you

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and, potentially, a quantum leap.

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And the way you do that is by taking something you are inspired

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by by listening us here today. And

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identify one thing and go take action on that one thing today. And

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maybe it's an idea you've been putting off or maybe it's something you've been preparing

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to prepare to to prepare for, and today is the day to take the

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first step. And if you're still not sure

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or you're just so inspired, take that next step. Go get Diane's

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free gift, and connect with Diane because she can definitely help

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you, to move forward faster than you would on your

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own. And so, in the meantime, keep

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moving forward. Remember, the only way to fail is to quit, and you might

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be just 1, partnership or relationship

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or collaboration away from a big quantum leap in your

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mission, whatever it is, your big world changing idea, and

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we are all waiting for you, to get get that out there

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because we desperately need it. We'll see you on the next one,

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everybody. This has been the Creative Collaboration Show with Chuck Anderson. My guest has been

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Diane Armitage, and we'll see you on the next episode. Thank you, everybody.

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