Are you looking for ways to optimize your podcast website after it launches? Look no further - The Circle Sessions podcast has got you covered! In this episode, we speak with Yasmine Robles about how to ensure your website stays fresh and works for you.

We discuss the importance of changing permalinks, installing Google Analytics, using Google Search Console to track performance and errors, and creating a maintenance plan for your website.

Plus, learn how to repurpose podcast episodes into blog posts and use off-site SEO strategies to increase traffic to your site.

Find out more and get the tools you need to keep your website optimized and successful!

Expert Takeaways

Change permalinks to be user-friendly and SEO-friendly, making URLs more readable and easier to share.

Install Google Analytics to track website traffic, understand user behavior, and identify which marketing efforts are effective.

Use Google Search Console for insights into site performance, keyword rankings, and to receive alerts about site errors and issues.

Ensure your website is regularly backed up to prevent data loss or malfunctions. Use plugins like Updraft, Jetpack, or BackupBuddy for WordPress.

Submit an XML sitemap to Google Search Console to help search engines understand and index all pages on your website effectively.

Create an ongoing maintenance plan to update plugins, themes, WordPress core, and address PHP updates regularly. This helps to prevent issues and keep the site secure.

Continuously update and add fresh content, such as new blog posts and podcast episodes, and regularly update static pages with new testimonials or information.

Get featured on other platforms and secure backlinks to your website from reputable sources to enhance SEO.

Drive traffic and engagement by building an email list, sending automated welcome series, and keeping subscribers engaged with valuable content.

Promote your website content on social media, directing users back to your site. Tailor content for different platforms to reach a wider audience and ensure your efforts don't go unnoticed.

Expert Moments

00:00 Post-website launch upkeep and changing permalinks.

04:12 Google Analytics tracking raises concerns in EU.

06:43 Periodic email identifies site errors, requires action.

12:10 Site map lists all site pages, SEO.

14:02 Update plugins, themes, and core regularly. Use staging.

17:03 Diving deeper into on-site and off-site SEO.

19:45 Social media content varies by platform usage.

Yasmine works alongside clients to design a website that's driven by strategy, looks amazing, and that you can actually use to grow your podcast, and your business.

Her website.

Her Instagram.

Click here for the checklist!

Each week, one of The Circle of Experts talks about critical aspects of growing your podcast. We focus on marketing, social media, monetization, website design, and implementation of all of these to help you make the best podcast possible.

Have a question or an idea for one of our episodes? Send us an email at podcasts@circle270media.com.

The Circle of Experts are:

Yasmine Robles from Robles Designs

Tonnisha English-Amamoo of TJE Communications

Don The Idea Guy

Brett Johnson, My Podcast Guy, from Circle270Media Podcast Consultants

Copyright 2024 Brett Johnson, My Podcast Guy™

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/abbynoise/face-game

License code: IUDJXGXP8JAXJVJS

https://creativecommons.org/licenses/by-nd/4.0/