In this episode, we talk with Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon and hear how to use the data and profiles of your most valuable loyalty programme members to help acquire new customers with the same profit potential. 

Loyalty programmes are traditionally designed to retain customers, but rarely is that incredible data used by marketing teams to inform how they run acquisition campaigns to ensure they focus on "profitable" new customers - quality over quantity!

This powerful new idea will prove invaluable as cookies disappear from the toolset that digital marketers have relied on for so many years.

Joseph shares real case studies and examples of brands who have already leverages this clever idea - so you can too! 

This episode is sponsored by Epsilon.

Show Notes:

1) Joseph Taylor, SVP of Strategic Consulting and Operations for Epsilon

2) Epsilon Guide to Personalisation

Let's Talk Loyalty Webinar Details

If you'd like to register for our webinar on January 22nd 2025 to learn how to leverage world-class games to drive daily engagement and bottom-line revenue, simply sign up here:

https://us02web.zoom.us/webinar/register/6417364267736/WN_aHWt5hkbR6uPWc2SfzD6xg

Even if you can't join live, we'll share the recording with you.