It's time for a behind the scenes episode! Since I re-branded & relaunched my business back in June, there have been a lot of changes behind the scenes and I know that sometimes, hearing what other people are testing, experiencing and struggling with is just as useful as a new 'strategy' - so I wanted to share it with you!
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hello, and welcome to Lion Hearted Marketing.
Speaker:This is a podcast for bold businesses who are ready to go from a slightly
Speaker:scattergun marketing approach to connecting everything they're doing
Speaker:to create joyful, repeatable customer journeys, that build connection and
Speaker:consistently convert new clients.
Speaker:That's called a funnel.
Speaker:If you fancy.
Speaker:If you have that nagging feeling, you should have more of a grasp
Speaker:on your marketing, more of a plan, more of a system to support
Speaker:your pretty successful business.
Speaker:You're in the right place.
Speaker:This isn't about trying lows and new strategies.
Speaker:It's about taking what you've got and making the most of it.
Speaker:I'm Sophie your host.
Speaker:Self-confessed tea superfan marketing strategist and funnels or joyful journeys,
Speaker:as I like to call them, demystifier.
Speaker:Join me every Tuesday for my Lion hearted approach to marketing.
Speaker:To help you navigate those big moves, stay focused on your goals and ultimately
Speaker:take your business to the next level.
Speaker:Let's jump in to today's episode.
Speaker:Hello.
Speaker:And welcome to this week's episode of Lionheart in marketing.
Speaker:Now it is the first week back for school in the UK, for many of us.
Speaker:And I, for one, I'm very excited to get back to.
Speaker:A little bit of structure, a little bit of normality, and I have to
Speaker:say, I bloody love September.
Speaker:September energy is my vibe.
Speaker:I've always loved that feeling.
Speaker:Are an energy in September of like coming back to school after summer holidays.
Speaker:And that natural then break at Christmas as well.
Speaker:I often find that a lot of the work i've put in the rest of the year tends to
Speaker:come to fruition and this time of in this period and i just absolutely love the
Speaker:energy now my behind the scenes episodes are always the most popular that I do.
Speaker:So I thought what I might do is start doing them every every like eight
Speaker:to 12 weeks, and just really give you an insight into how the business is
Speaker:growing and evolving, because I know.
Speaker:That it's always really interesting, but I love it anyway, to hear about what
Speaker:other people are doing in their business.
Speaker:I also invest a lot in coaching and training and I would love to share.
Speaker:What I'm learning, how I'm learning it and how I'm putting into practice
Speaker:as well, because I also think that's just really interesting as well.
Speaker:happened?
Speaker:So the last behind the scenes episode I did was when I
Speaker:launched to the lighthearted marketing podcast back in June.
Speaker:So it's been three months.
Speaker:And gosh, what three months it's been so at the beginning of the
Speaker:year, I was really just focusing on helping service businesses, grow
Speaker:their email lists, using Facebook ads.
Speaker:And we really, really successfully, I had lots of one-to-one clients.
Speaker:I had a group program and the results were really great.
Speaker:What I've evolved to over time is to continue helping clients
Speaker:grow their email list, but also integrate email marketing into that.
Speaker:And then turn these subscribers into clients.
Speaker:And as time's gone on at, you know, I'm looking much more
Speaker:at customer journeys funnels.
Speaker:If you want to call them that.
Speaker:And how we can still be, be the face of our business, you
Speaker:know, the brand, the values.
Speaker:Us like that personalization and that contact with clients
Speaker:and potential clients.
Speaker:But also allow ourselves to create that time and energy freedom that comes
Speaker:when you have systems and processes working in the background for you.
Speaker:And you can just do the stuff that really adds value and is really critical to
Speaker:running your business and getting the clients the results that they want.
Speaker:Now, the reason that they has kind of evolved in this way is partly because
Speaker:it's what my clients have asked for.
Speaker:It's partly is because the results I've been getting when I've been doing with
Speaker:clients, but also it's a reflection of how I've evolved my business as well.
Speaker:So last year, and for the first chunk of this year, I was just running
Speaker:Facebook ads to grow my email list.
Speaker:And I always get incredible feedback on my emails, which is really lovely,
Speaker:but I was still finding that most of my clients actually came from Instagram.
Speaker:Everyone always says like, you know, the money's in the list and then you'll get
Speaker:higher conversions from your email list.
Speaker:But honestly, I've put so much time and energy into connecting
Speaker:with people on Instagram.
Speaker:And I just, we're still finding that most people were
Speaker:connecting with me on Instagram.
Speaker:Which I didn't have a problem with.
Speaker:However, what I did feel was that I was a bit beholden to Instagram.
Speaker:If you like, and probably was spending.
Speaker:Proportionally too much of my time on it in a week.
Speaker:Considering it's just one marketing channel in my business.
Speaker:So that's something that I was thinking quite a lot about.
Speaker:Now, if we use go back to may and June, I had a big increase in
Speaker:clients, which is really lovely.
Speaker:But I also spent a lot of time at events.
Speaker:And I've talked about this before.
Speaker:I went to Atomico and I had some in-person mastermind days.
Speaker:I also had a couple of other like single day events.
Speaker:All of them.
Speaker:Really really worthwhile doing, but I think it's because of the bank holidays
Speaker:and the Easter holidays in April and may.
Speaker:I think my actual days working almost halved over two months.
Speaker:From where they were, and what I didn't do is actually account for that in
Speaker:terms of the amount of clients I took on or the amount of work I was doing.
Speaker:So I still took on clients and did the work, but I was just working a
Speaker:lot in the evenings and weekends.
Speaker:Also because I, we launched my podcast and my business and rebranded, but
Speaker:not only was that you know, very front facing in terms of I had to
Speaker:redo my website and everything.
Speaker:That was also just, I can't tell you what admin there was
Speaker:in the background for that.
Speaker:Moving over a website, domain names, my email domain, my calendar.
Speaker:All of my backend systems that then connect to my calendar.
Speaker:My marketing's is like my emails.
Speaker:Then had to move over.
Speaker:Because they were coming from a new email address.
Speaker:There was just so much in the background.
Speaker:I can't tell you.
Speaker:And I did most of it myself because I just totally underestimated how
Speaker:much that was going to be today.
Speaker:So that was just a huge amount of work.
Speaker:And I got to the point where we launched the business and the
Speaker:podcast and it went so well.
Speaker:And I had such a high that like week or two as I was like getting all
Speaker:out there and it had such an amazing response and it was so lovely.
Speaker:And in my mind so going into early July, that was like my springboard for,
Speaker:you know, this new kind of content is up leveled, slightly bolder content.
Speaker:You know, going out with this new offering, these new services I've been
Speaker:working on and it was just, I was like ready to sort of relaunch and then
Speaker:grow into this new business that I'd been like working on since February.
Speaker:And then what actually happened was I had an insanely busy may and June.
Speaker:As I've just said.
Speaker:I then did the relaunch.
Speaker:At the end of the, the relaunch week, I actually had my sister's
Speaker:head and do which I was organizing.
Speaker:Co-organizing I then the next week I silo parented for a
Speaker:week cause my husband was away.
Speaker:Which always is quite a big shift because we're quite equal in terms of the time
Speaker:and parenting we do with the kids.
Speaker:And then we went into the end of the summertime.
Speaker:Now Eliza is only in year one.
Speaker:So this is only my second end of summer term.
Speaker:I think I need to write a big old post-it note in my diary for next time,
Speaker:a term to tell myself, to give myself.
Speaker:The space and the grace to not do too much because, oh my goodness.
Speaker:I had forgotten or didn't realize just how challenging that would be.
Speaker:Not only is there the extra events and that sort of thing, but my daughter,
Speaker:she struggles with change and yeah, there was changes to the timetable.
Speaker:You know, she was used to, there were changes to.
Speaker:Everything that was going on at school, the thought of kind of moving
Speaker:to a new classroom and a new teacher, she kind of really struggled with.
Speaker:And we had, we had a lot going on in the background.
Speaker:With that as well.
Speaker:And essentially what it meant was instead of this wonderful
Speaker:launch into a new business, new new clients and new services.
Speaker:And it's up-leveled content.
Speaker:What it meant was I had to just drop anything that wasn't essential.
Speaker:So I just doubled down on my client work and my essential marketing, which for
Speaker:me, looks like the podcast and email.
Speaker:And I basically dropped social media and for a few weeks.
Speaker:Pretty much the only content I put out was about the podcast.
Speaker:And then some stories.
Speaker:Instagram stories, which I find relatively easy to do, but even that I
Speaker:kind of dropped off that quite a lot.
Speaker:So, what I did was I created quite a lot of space for myself just to allow myself
Speaker:to do the sort of mission critical work.
Speaker:If you like.
Speaker:We went into the summer holidays and actually it was a big relief.
Speaker:A lot of the pressures have dropped off.
Speaker:My husband was at home, even though I dropped down to
Speaker:three days a week, childcare.
Speaker:Actually, it felt much more manageable.
Speaker:Because I'd created this space for myself.
Speaker:By not doing a lot of the stuff, a lot of the admin staff, a
Speaker:lot of the social media staff.
Speaker:I didn't need to be doing.
Speaker:And I had quite a big realization that I needed to be doing for
Speaker:myself, what I do for my clients.
Speaker:And that is creating a lot more automation.
Speaker:Outsourcing and not picking back up this stuff that I dropped.
Speaker:But making sure it was done in a different way.
Speaker:So I sort of started.
Speaker:Working out what that might look like, so in terms of like, what
Speaker:could I afford to outsource?
Speaker:Versus what could, should I be automating?
Speaker:So that it just works in the background.
Speaker:So I invested in some support upleveling my DUP Solido to make sure
Speaker:that works as smoothly as possible.
Speaker:Onboarding new clients, invoicing scheduling appointments.
Speaker:So that was a one-off investment.
Speaker:And now that runs really, really well.
Speaker:The next thing I did was get super clear on my boundaries with my clients.
Speaker:I am, I'm an over giver.
Speaker:I absolutely adore working with my clients and making sure that
Speaker:they get the results that they.
Speaker:Want, and I want for them.
Speaker:However, what it does sometimes mean is that I make myself available
Speaker:all the time for all things.
Speaker:And actually I had to really think about, okay, how do I
Speaker:want to be spending my time?
Speaker:Is it that I want to spend.
Speaker:More time on zoom calls.
Speaker:Is it that I find Voxer in between the zoom calls more productive and
Speaker:really thinking about what what's going to be best for the clients and for
Speaker:me, and then working out what those boundaries are and putting them in place.
Speaker:For me, it looks like a really structured strategy call at the beginning of
Speaker:every month for most of my clients.
Speaker:And then I actually started using Trello boards, which I haven't used in
Speaker:a really long time, but I use Voxer to contact my clients in between calls and.
Speaker:We were going, going backwards and forwards and whilst the
Speaker:voice needs are amazing.
Speaker:I love a voice note.
Speaker:You can't review them really quickly.
Speaker:And if there were lots of actions after our strategy call, sort of putting them
Speaker:in Voxer or emailing them over, it just felt like it was a little bit disjointed.
Speaker:So I'm now using Trello boards, all of my clients, which is working really well.
Speaker:We have an actions list.
Speaker:We have a list of all like key links and documents.
Speaker:We have an overview of the strategy.
Speaker:And I can put in documents like the monthly results and that sort of thing.
Speaker:So that was implemented, which is working really well.
Speaker:And then we using Voxer still, but actually I'm finding I'm using.
Speaker:Folks we're a lot less because we've now got this structure of
Speaker:the strategy calls and Trello.
Speaker:And between those two things actually, Voxer is then more for like ad hoc.
Speaker:You know, check-ins or, you know, little kind of all,
Speaker:could you have a look at this?
Speaker:So that's something that I've really has been really helpful as well.
Speaker:The third thing.
Speaker:But I decided to do was really have a look at my social media.
Speaker:So Instagram has always been really challenging for me.
Speaker:I absolutely love it, but I know that I could have a bit of a tendency to.
Speaker:Spend far too much time on it.
Speaker:I have lots of ideas for content.
Speaker:And then it kind of often it can feel like it's consuming
Speaker:my mind, like all the time.
Speaker:I'm like, oh, that would be a good idea for content.
Speaker:Oh, I should put that.
Speaker:Or that would be a good story.
Speaker:And it, I find that even when I'm not working, I can't switch off from it.
Speaker:So I decided, yeah, at the beginning of the summer holidays that, that
Speaker:needed, that really needed to stop.
Speaker:Like I needed, needed to be able to find that space when I'm not
Speaker:working to actually not work.
Speaker:So I started working with the social media manager, which has been
Speaker:amazing and is incredibly exciting.
Speaker:And I mean, August is a terrible time to start with a social media manager,
Speaker:by the way, because the engagement and everything drops off massive lease.
Speaker:It's quite hard to work out what is working and what doesn't.
Speaker:And it's just natural that it's all kind of dropping off.
Speaker:But what we have been able to do is work on our process of working together.
Speaker:You know, how, how I give her.
Speaker:You know, content ideas, how I reviewed the captions, because I still
Speaker:really want to be really involved.
Speaker:Also I've been doing a messaging course over the summer with Rachel Pearson.
Speaker:Ah, who is incredible by the way, I have absolutely loved working with heart.
Speaker:Over the six weeks is a group course.
Speaker:And it's been all about messaging.
Speaker:And because I had so many thoughts about how I wanted to evolve my messaging.
Speaker:Once I rebranded.
Speaker:But what I was finding was I couldn't, I was struggling
Speaker:to, to bring them to reality.
Speaker:Like I know high level, I want to do, I know who the client is.
Speaker:I want to talk to, but what does that look like day to day in my Instagram
Speaker:and my emails, you know, I was finding those, like my website was.
Speaker:Was more how I wanted it, but I wasn't able to translate that into
Speaker:my, you know, my day to day messaging.
Speaker:And, you know, Rachel has massively helped with that.
Speaker:So between working with Laura and my new social media manager,
Speaker:and then Rachel on the messaging.
Speaker:Social media suddenly is feeling.
Speaker:So much more farm and rewarding and less stressful because I'm not having
Speaker:to get involved in the day to day.
Speaker:I can't tell you the joy of like coming to work on a Monday morning and
Speaker:logging on to see that I've already posted on Instagram and there's,
Speaker:you know, engagement and people sort of getting stuff from the content.
Speaker:It's just, oh, It's utterly wonderful.
Speaker:So that has been, has freed up so much of my time and
Speaker:energy which has been amazing.
Speaker:The four thing I've done is to look at how I record the podcast.
Speaker:Now I have to admit I'm utterly terrible.
Speaker:I have really, really good intentions with like batching my content and.
Speaker:You know, to having a podcast day, once a month, I get all the podcasts I've done.
Speaker:The reality.
Speaker:Is it just doesn't hasn't happened over over the summer holidays?
Speaker:I think partly because I've only been working three days a week
Speaker:anyway, so to take a day out.
Speaker:To do the podcast just felt too much.
Speaker:When I'm only working three days, however, I am committed
Speaker:to making this a reality.
Speaker:I'm recording this two weeks before it goes out.
Speaker:I will also record my other sailor episode for September today as well.
Speaker:So that's going to be a big change.
Speaker:I do have a podcast VA as well.
Speaker:So once I've recorded and edited the podcast.
Speaker:She then puts it into the right systems and does the website and
Speaker:creates the graphic and all that sort of stuff for me as well.
Speaker:So I'm getting some support with that as well.
Speaker:Because the podcast is an incredibly important marketing tool for me.
Speaker:I would say.
Speaker:Eight or nine out of 10 people, they get on a call with say, they've
Speaker:listened to the podcast in some way.
Speaker:Whether they say they've binged the episodes or they listen to a episode
Speaker:that, you know, may push them, you know, to get in touch with me.
Speaker:It's such an incredible tool for connecting with people
Speaker:over a longer period of time.
Speaker:And helping them hear my voice and get to know me and what I'm like.
Speaker:I absolutely love it.
Speaker:However, when I do it weekly, it is a beast, like to record it, to then
Speaker:edit it and write the show knows it's.
Speaker:It's a good sort of half day a week when you're only working three days a week.
Speaker:That is pretty tough going actually.
Speaker:And I don't ever want it to become a burden to the point where I wasn't
Speaker:doing it or the energy and the episodes is a bit lacking because I'm like, oh
Speaker:my God, I don't want to do it today.
Speaker:So that's really important for me to make sure that the podcast.
Speaker:Planning and structure is set up so that I feel like it's done and then it
Speaker:gets released into the wild, and then I can come back to it the next month.
Speaker:So that's really exciting.
Speaker:And then the fifth thing that I have been working on to really
Speaker:create this sort of time and.
Speaker:Why did they create, or keep this time and energy freedom that I've
Speaker:sort of allowed myself to do?
Speaker:When I had to drop everything is really working on my own customer journey now
Speaker:cause I rebranded everything I needed to redo all of my email automations.
Speaker:Now, originally I was just going to rebrand them.
Speaker:And then I decided obviously that I needed to rewrite the whole thing.
Speaker:And that really links into my ads as well.
Speaker:So I stopped running ads when I rebranded, because I needed to do a new lead magnet.
Speaker:And then what I realized was actually I needed to do the whole thing.
Speaker:So I have been working on over the summer.
Speaker:Testing out some new lead magnets.
Speaker:So I've actually done three different lead magnets.
Speaker:I've tested them and I now have one I'm going to be moving forward with,
Speaker:I haven't actually, I don't think I've actually put it on organic social media.
Speaker:I've been testing them, using ads.
Speaker:It's called automated to elevate.
Speaker:. It's actually my three-step blueprint to creating a personalized customer journey
Speaker:that gives you time and energy freedom whilst maintaining your financial success.
Speaker:So I will put the link to that in the show notes.
Speaker:If you want a copy of that.
Speaker:You can click that and sign up for it.
Speaker:It's had such a good response on Facebook ads.
Speaker:I've been really, really excited about how well it's done.
Speaker:So that was a big thing for me, is finding a lead magnet that attracted
Speaker:the clients I'm looking to attract.
Speaker:But also got people, clicking on the emails, opening it,
Speaker:downloading it and taking action.
Speaker:So I've been testing that out on my ads.
Speaker:So those are lead ads I'm using to get people, to download the lead magnet.
Speaker:And then I'm also using engagement ads.
Speaker:To put podcast episodes and some of my social media posts.
Speaker:In front of the people that are downloading the lead magnets.
Speaker:So once they've downloaded the lead magnet, they, then it will see things
Speaker:like my episodes of my podcast.
Speaker:They'll see social media content.
Speaker:And so that they can kind of bring them further into my world immediately
Speaker:because they want to make sure that if they've downloaded the lead magnet,
Speaker:Then they probably want to listen to the podcast episode that's relevant.
Speaker:Like the next step from that.
Speaker:Well.
Speaker:I'm looking at the results of those and testing different podcast episodes
Speaker:and different pieces of content.
Speaker:And it's been a bit of a slow process because I wanted to test different
Speaker:types of content, but we've had to make.
Speaker:You know, wait, we've created that content and got it out there.
Speaker:So I'm now creating content and podcast episodes as well.
Speaker:Thinking about, okay, this piece of content or this kind of podcast episode.
Speaker:Would be really good for, to put back in front of people who've
Speaker:just downloaded this lead magnet.
Speaker:So then need to put that in my plan to make sure I actually create that
Speaker:post or make that podcast episode.
Speaker:So that's been part of the overall plan as well.
Speaker:And this structure of their lead ads and then the engagement ads.
Speaker:And eventually I will do some sort of low-cost offer.
Speaker:So something that is useful, that's probably probably under 20 pounds.
Speaker:That helps people put this into practice.
Speaker:And that will also go on social media as well and offered to people
Speaker:who , have downloaded the lead magnet or engaged with my content in some way.
Speaker:So that's my 15 pounds a day.
Speaker:Facebook ads funnel.
Speaker:I'll actually do a separate episode on that because I think that's
Speaker:really important to kind of go into the different elements of that.
Speaker:But I will be running that myself.
Speaker:So maybe in my next behind the scenes update, I can, I will have
Speaker:a low-cost offer and I can let you know how those kind of three types
Speaker:of ads are working together and what they're kind of bringing me.
Speaker:I've got clients who are running this funnel already, and it's so powerful
Speaker:to see those sales coming in every day.
Speaker:Like the idea is a sale a day.
Speaker:From those low-cost ads and it offsets the cost of their ads, essentially.
Speaker:It's not to, you know, make loads of money and, you know, have
Speaker:it as a massive income stream.
Speaker:It's more about converting subscribers into clients as quickly as possible.
Speaker:And then offsetting some of your ads costs so that when you, you
Speaker:know, you can scale those ads.
Speaker:You're not just spending 15 pounds.
Speaker:Maybe you can instance spend 30 pounds or 45 pounds.
Speaker:But if you're still offsetting the cost of them, it just means you're
Speaker:reaching more people without having to just invest in the ads upfront.
Speaker:So it kind of takes away some of the risk associated with the ad spend.
Speaker:So that's my next step is to implement that last section.
Speaker:Of the funnel, but you know, it takes time to bring all of this stuff together.
Speaker:Like I need to actually create what it is I'm going to sell and do a sales page
Speaker:and then test it organically as well.
Speaker:So there's still quite a lot around that as well.
Speaker:But, you know, just taking it a step at a time.
Speaker:And I want to kind of share that, that, you know, it's not a case
Speaker:of, like, you can just whip up this funnel in an afternoon.
Speaker:There is a lot of stuff that most people will already have that
Speaker:you could then pull into this.
Speaker:Customer journey that you can kind of create, but a lot of it also.
Speaker:Takes time and energy as well.
Speaker:Yeah, so I think where, oh, at the AAN thing I had on my
Speaker:list dimension was my email.
Speaker:I've been working a lot on my email automations as well.
Speaker:So I'm testing out different emails, testing out different flows.
Speaker:You know, how many emails do I want to be sending to people?
Speaker:To try and get them to download the lead magnet.
Speaker:How many emails is good in a welcome sequence?
Speaker:You know?
Speaker:What subject lines, are going to working within the welcome sequence.
Speaker:What emails are getting opened?
Speaker:What emails are not getting opened?
Speaker:Where am I losing people?
Speaker:what's of real interest to people.
Speaker:What are people really clicking through on?
Speaker:So just, yeah, really taking notice of the data and trying
Speaker:to make little tweaks again.
Speaker:It's.
Speaker:The more people you have going through the funnel, the more data you have.
Speaker:So the more you run ads and the more you can spend on ads, the
Speaker:more you'll get that data quickly.
Speaker:So it's more a case of just for me, keeping an eye on those emails at the
Speaker:moment I've currently got a sequence.
Speaker:Of three emails you go through.
Speaker:Once you get the lead magnet.
Speaker:If you don't download it, as soon as you click download, then you
Speaker:drop out of that sequence and move into the welcome sequence.
Speaker:And the welcome sequence I think has.
Speaker:For emails at the moment.
Speaker:I can't remember off the top of my head.
Speaker:Three, either three or four emails, which I will be adding to over time.
Speaker:I also want to introduce a sequence that walks you through.
Speaker:More like what I offer it and how I offer.
Speaker:So at the moment, I don't really have a sales focused.
Speaker:Email sequence that actually talks to people about the services they offer.
Speaker:It's much more about like me an introduction to me.
Speaker:And how I work and my kind of ethos, rather than the specific services I offer.
Speaker:So that's the next step.
Speaker:For me is the more of the sales focused email automation.
Speaker:And then the low-cost offer.
Speaker:Ads.
Speaker:The only other thing I will mention is that early in July, I started emailing.
Speaker:Daily on the days that I work.
Speaker:I, which is Monday to Thursday.
Speaker:So I started doing an email Monday to Thursday.
Speaker:Now it's partly cause I joined Rob and Kennedy's email
Speaker:marketing heroes community.
Speaker:And they advocate daily.
Speaker:They actually aggregate seven days a week, but I felt like that was too
Speaker:much of a commitment for me personally.
Speaker:And my audience considering that I'd been emailing once a week, maybe twice a week.
Speaker:I went to four emails a week and I will, I will do a more in depth episode on that
Speaker:because Most people will be horrified hearing that I imagine like, oh my
Speaker:God, a doing every day and be receiving emails that much, it's just too much.
Speaker:I didn't find that my open rates dropped that much.
Speaker:Initially, I did have a high level of unsubscribes, however,
Speaker:that's really settled now.
Speaker:And I don't have a high level of unsubscribes.
Speaker:I just have the normal amount and.
Speaker:I get a really consistent open rate of around.
Speaker:Anywhere from like 42 to 46%, which is really high.
Speaker:And like mostly you'd be happy if you got over 30% is sort of a industry benchmark.
Speaker:I get good click through rates.
Speaker:People engage my emails.
Speaker:I get really good response from emails.
Speaker:So I'm actually going to continue doing that.
Speaker:It might be more, I might do three a week.
Speaker:I'm going to see what my, again, this sort of time and energy freedom.
Speaker:There's always one email about the podcast, which is I'm on a Tuesday.
Speaker:And so there's then either two or three additional emails.
Speaker:Right.
Speaker:Actually, I find them quite easy.
Speaker:They're quite short emails.
Speaker:I they're kind of story-based, which I really like.
Speaker:I find quite easy to write.
Speaker:They're almost like social media, longer.
Speaker:Social media captions.
Speaker:So I don't find them that hard to write.
Speaker:But I do have to write them.
Speaker:I do tend to write them on the day which isn't me being unorganized.
Speaker:That's actually what they advocate because it's more than.
Speaker:You know what you're thinking about at that point, and it can keep it
Speaker:really relevant for your audience.
Speaker:So I'm going to continue with it for now.
Speaker:And just see how I get on.
Speaker:If I find that it feels too much of a, you know, if I want to take a
Speaker:day off from, I felt like, oh God, I've got to write my email still.
Speaker:Then I will reduce it down, but I think for now I feel, I
Speaker:feel okay actually about that.
Speaker:I feel great about the results that it's kind of getting me and people Are
Speaker:responding to the emails, clicking through replying, getting in touch with me.
Speaker:So that feels really nice as well.
Speaker:But again, that's kind of, I would say that's under review going forward.
Speaker:So yeah, so those are the five things I've been working on and and
Speaker:probably number six and seven as well.
Speaker:I sort of lost count 12.
Speaker:We had to be honest.
Speaker:But I hope that's useful and interesting.
Speaker:And if you've got any questions, all about anything please do just pop me a DM.
Speaker:On Instagram.
Speaker:Although I do have a social media manager now, I still do my own DMS and I do still
Speaker:reply to comments on all posts myself.
Speaker:I do most of my stories myself as well, so yeah, I'm still there on Instagram.
Speaker:It's more a case of actually getting consistent grid content out there.
Speaker:I needed help with that was always my blocker.
Speaker:So yes, all the rest of the stuff is still me.
Speaker:If you want to come and have a chat with me in the Let me know
Speaker:how you've got with this episode.
Speaker:If you found it useful, if you've got any questions, I always,
Speaker:always love to hear from you.
Speaker:And I will be back with one of these episodes probably.
Speaker:Just before Christmas.
Speaker:Which will be a nice Roundup of kind of how autumn and Q4 has gone and the
Speaker:things I'm going to be focusing on in.
Speaker:Early 2024.
Speaker:Can you believe it?
Speaker:I hope you have a lovely day and I will see you next week.
Speaker:Thank you so much for joining me this week.
Speaker:Before you go, make sure you subscribe to the podcast so you
Speaker:can receive new episodes every Tuesday when they're released.
Speaker:And if you enjoyed this episode, I'd love for you to rate or leave a review
Speaker:wherever you are listening to it.
Speaker:It only takes a few seconds, but it really does make a massive
Speaker:difference to new people finding me.
Speaker:Thank you again for joining me, Sophie, in this episode of Lionheart Marketing.