In this episode of Omni Talk Retail Technology Spotlight Series, hosts Chris Walton and Anne Mezzenga dive deep into the rapidly evolving world of 2D barcodes with experts Carrie Wilkie from GS1 US and Ayub Mohammed of Bitly.

Discover how these small squares are reshaping retail, from supply chains to consumer engagement.

Key moments include:

0:08 - Introduction to the future of barcoding in retail

3:50 - The fascinating history of barcodes and their evolution

10:26 - How 2D barcodes are revolutionizing food safety and waste reduction

16:51 - Unlocking consumer engagement through connected packaging

21:37 - ROI for retailers implementing 2D barcode technology

24:51 - How grocers can differentiate themselves with advanced barcoding

27:27 - The future of retail technology and connected packaging

With the Bitly Connections Platform, users can manage and track all of their 2D Barcodes and Short Links in one place while getting robust insights into consumer behavior including where and when they are engaging, down to their geographic location, referral source, and time of scan. To learn more, click here.

Join us as we explore how these tiny codes are making a massive impact on inventory management, product traceability, and personalized marketing. This episode offers valuable insights into the future of shopping experiences and brand interactions.

#RetailTech #2DBarcodes #ConsumerEngagement #SupplyChain #futureofretail

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