712: Blue Collar Rules for a White Collar World - Ken Rusk

What does true success look like—and are you standing in your own way? Ken Rusk, bestselling author of Blue-Collar Cash, shares how vision, leadership, and culture shape personal and professional fulfillment. From ditch-digger to nine-figure entrepreneur, Ken reveals why most people don’t plan their success and how leaders often hold their own businesses back.

Expect insights on building a thriving workplace, hiring intrapreneurs, and making leadership about empowerment, not control. Don’t just follow the crowd—listen in and start designing your own future.

A Blue-Collar Path to Success

Ken Rusk shares his unconventional journey from ditch-digger to entrepreneur
How growing up in small-town America shaped his leadership values
The importance of having a personal vision before choosing a career path

The Power of Vision in Leadership

Why most people don’t know what they want—even in their 30s, 40s, and beyond
How to develop a clear picture of success and work toward it
The science behind visualization and why it matters in leadership and entrepreneurship

Letting Go: The Key to Scaling a Business

The common mistake entrepreneurs make is getting in their way.
Becoming “irrelevant” to your company can be the best thing for its growth
The power of hiring intrapreneurs—people who think and act like owners within your business

Culture & Retention: The New Leadership Frontier

How employee expectations of leaders have changed
Why do modern employees ask, “What’s in it for me?” how should leaders respond?
The importance of crafting a workplace culture that retains top talent

The Future of Leadership & Business

Why leadership in the next five years will be about helping employees design their own success
How AI and technology are tools, not threats, to businesses
Ken’s advice for leaders: Stop being afraid of change and start leveraging it

Key Quotes:

“You either happen to life, or life happens to you. It’s up to you to decide.” - Ken Rusk

“The best thing you can do for your company is to become irrelevant to it.” - Ken Rusk

Book a Strategy Call with Denis https://app.leadingchangepartners.com/widget/bookings/callwithdenisgianoutsos

The 10 Proven Ways to Lead and Thrive in Today's World

Executive Guide Featuring 10 Key Themes and 42 Strategic Insights from Worldwide Leaders https://crm.leadingchangepartners.com/10-ways-to-lead

Connect with Ken:

Website: kenrusk.com/

LinkedIn: https://www.linkedin.com/in/ken-rusk-2656a7175/

Connect with Denis:

Email: denis@leadingchangepartners.com

Website: www.LeadingChangePartners.com