2:03.7: What you're about to listen to is a group coaching call. We include group coaching calls with all of our programs. So, we have three levels of programs. This particular call is for our Boutique Basics Bootcamp course.
7:07.0: If you think you can sell everything to everyone and have something for everyone. I've been preaching this for years. And you're going to see it come true in the next six months, like harder than ever, because you can't just sell something for everyone because everyone is no one.
13:20.5: I am Arianne Braverman. If you don't know who I am, um, I am one of the coaches here at Boutique Training Academy. Emily and I go way back. Uh, but I also have my own boutique. It's an online jewelry and accessories boutique called Arianne's Jewel Box.
15:00.6: The reason why I love fourth quarter so much is because I love the energy. I love the spirit, the hustle bustle. Like it just drives me.
16:15.1: If you ordered anything special for black friday Make sure you know when it's arriving Uh, and anything that you have ordered specifically for holiday, make sure you know when that's arriving. It's really important to check those deliveries because you have a very short window.
20:03.4: I usually try to make it a little bit less than what it would be if you bought three separate bracelets, just so it feels like a deal. Um, there are so many great ideas that you could do.
21:44.7: Customers want things to be really simple right now. And the easier you can make it for yourself and for them, I actually think your sales will be higher.
22:28.5: If you do have a lot of inventory, just use what you have. And like, you're like everything Arianne saying, like making bundles, making packages, making it like gifts giving, like you can do that with the inventory you have.
24:44.2: I think people are a little bit sick of being sold products too. I think they want the experience they want.
27:28.3: We have a lot of people selling cheap stuff online and then we have a lot of people like Nordstrom has gotten like pretty expensive, anthropology has like 300 dresses, 400 dresses. So I think also there's this really special place for boutiques.
29:53.4: It seems like most of the fall things were 20 to 40 percent off. Like there was some good sales to be had. And I was like, well, it's the right time of year to have the sales, you know, it's very busy.
31:21.0: this is where we stay focused and this is where we say, okay, I have six weeks to like go hard in my business. I'm not going to let this stuff distract me. I'm not going to let someone in a Facebook group say, The economy is so bad. I'm not making sales. Like that's their story.
32:30.5: So I already talked about like buttoning up your Black Friday stuff, but you should also be planning out what you're posting.
35:20.4: And one of the big things that keeps coming up in every space I seem to listen to is the more you do, the more you'll make.
36:13.2: How do I attract new customers? You know, the best way to do it is post more and be more clear about your posting.
38:14.9: It's all going to make you money in the end and it's not your job to figure out who's going to buy, what they're going to buy, when they're going to buy, where you're going to ship.
38:50.2: Your effort will eventually. Turn into orders, turn into money. It might not be immediately. It might not be tomorrow. It might not even be next month, but you're going to get there.
41:06.7: So think about how you can, you know, think differently, think outside the box about what you're doing, and not overdo it because you think that's going to make you more money.
46:02.1: Like make it very clear, like what you want to do for each day and just figure out how much you want to take off or like, you know, it could be a flat price.
51:36.1: A lot of times when people are doing sort of the progressive deals like that, they also can have the option to just save it and ship it all at the end of the week, like if you're just online.
58:25.9: I just think the less clicks to get to where you want to be, the better.
1:03:51.5: As a good reminder for everyone here is like, just make sure of your return policy and all that stuff.
1:05:49.3: I don't think it's unreasonable if people know that it's final sale for it to just be final sale.
1:09:53.0: This is a time to be very tight with your buying because you don't want to end the year with a lot of stuff.
✨Like what you just heard?? Join our Boutique Basics Bootcamp and you can have more calls just like this one!
Resources:
Visit Boutique Training Academy - If you want to make more money in your boutique or retail business you're in the right place. We'll guide you step by step in your journey through Boutiqueland. 🛍️
NEW BOOK #TheRetailMindset available on Amazon
Let’s be friends! 😊
Facebook
Instagram
Have questions? I'd love to hear from you! Email me at hello@boutiquetrainingacademy.com.
