This episode of The Art of Entrepreneurship is for founders who are scared that niching down means shrinking their business.

Going narrow feels like it should shrink your market, until you realize staying a generalist is the bigger risk. My guest Chris Widmayer of Penrod slowed his own company's growth for three years by betting on a single vertical, and that bet is exactly what turned his consultancy into one of the top five healthcare partners in the entire Salesforce ecosystem.

Tune in if you're sitting on the fence about going narrow and you want to hear what it actually costs and what it actually gives back.

✨ This podcast is produced in partnership with Accelity, a full-service marketing agency for bold people growing bold companies.

If you're ready to level up your B2B marketing, check us out.

→ accelitymarketing.com 

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