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Marketing and Finance (MAF) Podcast - Roger Edwards interviews great people from Marketing and the world of Finance EPISODE 161, 1st March 2018
Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161
00:00:00 00:37:24

Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161

Natalie Hailey on content ideas for your ideal client, and inspiring future female entrepreneurs - MAF161

My guest this week is Natalie Hailey and she's inspiring future female entrepreneurs from her base in Cumbria.

We talk about understanding how content marketing can help your business, putting together content for your ideal customer, and how she became Entrepreneur in Residence at Lancaster University.

Welcome to episode 161 of the Marketing and Finance Podcast.

We chat about:

  • How to come up with content ideas for your business
  • The problems businesses have understanding content marketing
  • Why knowing your target customer is crucial
  • Why consistency is key to long term success
  • Why Natalie’s passionate about supporting female entrepreneurs
  • Becoming Entrepreneur in Residence at Lancaster University

Who is Natalie Hailey?

Natalie worked as an estate agent for 10 years. She fell into it by accident following her A-levels. After she had children, Natalie decided she wanted to work flexibly. Once finished taking an Open University degree in English Literature, she began courses in proofreading and copy editing.

She found she was regularly asked to proofread website content, often for publishers. This led to being asked to write the content. She realised that small businesses had a need to be supported in content creation. She now delivers in-house training and workshops on the topic. And she creates the content.

Links and Show Notes.

For links to the books and apps mentioned by Natalie, please visit http://rogeredwards.co.uk/MAF for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh helping you keep your marketing strategy simple and the BS at bay.

The MAF Podcast is a 30 minute radio show you download from http://rogeredwards.co.uk/MAF, iTunes or Stitcher Radio.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review. http://rogeredwards.co.uk/itunes

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved. http://rogeredwards.co.uk