Two thirds of new Dollar Tree customers earn over $100,000 a year, and no, that's not a typo. This startling statistic serves as a warning sign shaped like a shopping cart, signaling a shift in consumer behavior among wealthier individuals. When affluent folks start flocking to discount stores, it's not just about saving a buck; it's a clear indication of what they think is on the horizon. I’ve spent my fair share of time in dollar stores, not by choice but by necessity, and I can’t help but notice that many of us in the checkout line shared a similar story. Now, as we see six-figure earners suddenly interested in frugal shopping, it raises the question: what happens to the rest of us when even the Dollar Tree becomes out of reach? Recent trends in consumer behavior reveal that a surprising demographic is now frequenting Dollar Tree stores. Two-thirds of new customers earn over $100,000 a year, which is a stark contrast to the traditional image of dollar stores as a haven for those facing financial hardship. This shift raises eyebrows and hints at deeper economic currents at play. When affluent individuals begin adjusting their shopping habits to prioritize savings, it’s not merely about frugality; it’s a sign of something more significant on the horizon. It indicates a voting with their feet, suggesting they foresee economic challenges ahead. I reflect on my own experiences shopping at dollar stores, not out of choice but necessity. It’s a shared reality for many, where the experience at checkout lines often mirrors the stories of those around me. Now, with wealthier patrons joining the fray, there's a palpable tension in the air. While they may adapt to these new shopping habits with ease, I can’t help but wonder about the implications for those of us who rely on these stores not just as a choice, but as a lifeline. The question lingers: what happens when the Dollar Tree becomes out of reach for the very people who have relied on it?

Takeaways:

1. Two thirds of the new Dollar Tree customers now earn over $100,000 annually, which is quite surprising.
2. This shift in customer demographics indicates a troubling trend and raises important economic questions.
3. When wealthy individuals start shopping at dollar stores, it's a clear sign of changing economic conditions.
4. We need to consider the implications of this trend and what it means for the rest of us.
5. I've been shopping at dollar stores for years out of necessity, but now it's different.
6. As prices rise, many of us may find ourselves unable to afford even the most basic items.

Links referenced in this episode:

1. jamesabrown.net

Companies mentioned in this episode:

1. Dollar Tree

This is the Daily note from jamesabrown.net Two thirds of new Dollar Tree customers earn over $100,000 a year.

That's not a typo.

That's a warning sign shaped like a shopping cart.

When rich people change their habits, they're not just saving money, they're voting with their feet about what they think is coming.

I've shopped at dollar stores for most of my life, not because I'm smart, but because I had to.

The person next to me in the checkout line probably had the same story or something like it.

Now we're joined by people with six figure incomes who are suddenly interested in, you know, saving money.

And here's what it makes me think they'll be fine.

They're adjusting early.

But what about the rest of us?

Where do we go when we can't afford the Dollar Tree?

On that note, I'm James A.

Brown and as always, be well.