I’m going to guess that you didn’t start your podcast just to have more content. You started it to support your business. But if your show feels like extra work instead of a strategic asset, this episode will shift how you think about podcasting completely.

In this episode, I’m explaining the core reason most podcasts don’t lead to clients: every episode is treated the same. Instead, I’ll show you how giving your episodes roles (not just topics) turns your podcast into a system that moves listeners toward your offers.

You’ll hear:

1. Why publishing “helpful” content isn’t enough
2. The difference between episode topics vs. episode roles
3. The 4 episode types that create a real listener journey
4. How small podcasts can generate clients without massive downloads

If you want your podcast to function as a true marketing system and not just another platform to keep up with, this is where it starts.

Grab the Free Episode Planner or book a Podcast Episode Planning Session.

Episode Blog Post

RELATED EPISODES

1. Why Some Podcast Listeners Become Clients (and Others Don’t) [Ep. 28]

RESOURCES MENTIONED

1. Free Episode Planner
2. Podcast Episode Planning Session

APPLY HERE

1. The Podcast-First Intensive: A high-touch 90-day experience to transform your podcast into a strategic sales system by connecting your content, funnel, visibility, and workflow so your episodes don’t just inform… they convert.

RESOURCES

1. Free: Podcast Episode Planner
2. Free: 7 Podcast Metrics to Track and How to Track Them
3. Podcast Blog Builder
4. The 30-Day Podcast Fix

LET’S WORK TOGETHER

1. Podcast Episode Planning Session - A repeatable system to plan strategic, lead-generating episodes without starting from scratch every week.
2. Podcast-First Marketing Intensive
3. Launch a Podcast

CONNECT WITH ALLISON:

1. Follow on Instagram - @allisonnitsch
2. Threads - Follow here
3. Website - allisonnitsch.com

PODCAST RESOURCES:

1. Podcast Hosting: Captivate (7-day free trial with my affiliate link)
2. Referral Link for Descript
3. Website & Blog through Showit
4. Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.