David Bain and Jonathan Moore discuss the importance of leveraging planning strategy, data analysis and what-if scenarios to navigate ambiguity.

Talking points include:

What data analysis are you referring to when planning a strategy?

Where are the best sources of data?

What are some examples of what-if scenarios that you are referring to?

Link profile may not be what you want it to be?

Content may not be what you hoped it would be?

How does this help to navigate ambiguity and the unknown?

What type of ambiguity are you trying to avoid?

Why is it important to do this?

How does this measurable impact your SEO success?

How often should you be planning SEO strategy?

What else should be incorporated in an SEO strategy?