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From Self Doubt to Empowered Leadership for Women with Debbi Chen
Episode 621st January 2026 • B.E.P. Talks • Beth Johnston
00:00:00 00:34:47

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Today on BEP Talks, I had the pleasure of speaking with powerhouse leadership coach Debbie Chen. We dove into the roots of self-doubt, the labels that hold us back, and why it’s never too late to rewrite our stories. Debbie shared her proven Wake Up, Show Up, Step Up method, designed to help ambitious women step into their authority, crush self-sabotage, and lead with unstoppable confidence. If you’re ready to disrupt your comfort zone and become an unforgettable leader, this episode is a must-listen. Don’t miss Debbie’s powerful insights and generous offer to help you ignite your next-level transformation!

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Transcripts

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Well, welcome to this edition of BEP Talks where we

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bring you incredible people from all walks of life, all

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industries and professions, all levels of expertise. But they're

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all here with one very important share

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their beliefs, their experiences, their passions.

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They open up, you get to know them, and trust

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me, they want to get to know you too. And we'll talk about that a

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little bit later on. So never disappoints, and today

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is certainly no exception. Today's

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guest is Debbie Chen, a leadership

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coach, a strategist, and a powerhouse speaker

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who works with ambitious women to help them stop second

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guessing themselves and learn to lead with unstoppable

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confidence and clarity. Debbie has

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decades of experience in business and leadership and she knows

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how self doubt can quietly, sometimes even

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loudly sabotage your success. So

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after rising from invisibility herself to

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bold, purpose driven leadership,

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Debbie created the wake up, show up, step up

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method. And it's her proven process to help women

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rewire fear based thinking, to

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activate their authority and to amplify

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their influence. Debbie is known for her humor, her

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big heart and high performance strategies. And

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Debbie sparks wake up moments that you're going to experience

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very soon to ignite real transformation.

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Debbie's on a mission to empower women to disrupt

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their comfort zones and to empower industries

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to lead with courage, authenticity, and to become

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not just memorable, but unforgettable leaders

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who shift atmospheres with purpose and

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power. So please welcome today's very special

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guest, Debbie Chen.

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Welcome, Debbie. Thank you so much for having me. I'm

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absolutely delighted to be here. It is my absolute pleasure

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and thank you very much for, for being here today.

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What I want to do, as I said through the bio,

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is share how you can empower

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women to empower themselves is really what it

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really should come down to. Am I right? Something

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tells me, tell me if I'm right. When you talk about

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self doubt and sabotaging and if you look at bed

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talks, beliefs, experiences, passions,

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is there a backstory to this for you, Debbie? Does this come from experience?

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Oh, it sure does. If I can tell a story, please.

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So if you imagine weeds. Oh,

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weeds. What? I'm hearing this from

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across the playground in my fourth grade year. Weeds.

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Oh, we're gonna call her weeds. And I'm thinking, they're looking

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at me, I'm looking at the ground, I'm grabbing a

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hold tightly of this big red ball and I'm trying to figure

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out, why are they calling me weeds? And

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then one boy yells out, hey. Well, she's got like, she's got

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like hair in her armpits. So we're gonna call her weeds.

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This fourth grade heart just dropped. I really

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wish the, the, the world could have just. Or the, The. The

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soil under me could have just swallowed me up in that moment.

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And in that moment too, I could have just run and I could have just

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changed the trajectory of my whole life, right? And I

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could have just taken on that label. But in that

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glimpse, just that briefest of moments, I thought,

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no. And I turned around and I started

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laughing with them. And I was like, that was

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great. Oh my gosh, that's really funny. Good job, good

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job. Now in the inside, I was screaming, oh my gosh,

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what did they just did? Right? You're already a sensitive, you know,

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prepubescent kid. And I just remember in that

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moment, no, they're not getting to stick that label on me. They're not

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getting to take. Take that label. And I'm not going to accept

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it. And then in later years,

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I realized I kind of forgot about that. I forgot about that

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pivotal moment. And in later years, finally

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I realized I was allowing lies,

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untruths that were spoken over me, that I would speak to myself

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to really keep me hidden,

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keep me less than. Keep me playing small, if you

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will, and showing up small. Right? Even there's some people, they don't know it

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today, that I felt like, ashamed to be in their presence

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for no good reason. But it was just that whole idea of I was again,

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I was letting lies and self sabotage just

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shrink me. And then I just learned really how

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to. Very intentionally, and it does take work, it's not an overnight

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thing, but very intentionally grabbing hold of that,

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going, okay, wait a minute. Let me evaluate what was just said

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or the thought that just went through my head. Is that true?

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Let me put the light of truth on that,

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okay? Oh, no, it isn't. All right, we're going to cut it out like a

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disease, okay? And then we're going to take that, cut out the lie,

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replace it with truth, and then we're going to internalize that. And it

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did. It took maybe a couple years for me. I guess I had a lot

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of hooks in me or labels I had to rip off.

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And, and that was my part of my transformation. And I

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see that with the clients that I work with as well, that

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sometimes they know it, sometimes they're aware, sometimes they don't know that there's just this

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invisible wall of sorts that's keeping them from

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up, leveling. And it is now it isn't all about mindset. There's

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definitely a skill set that has to be applied, but that is a

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big part of that self sabotage. Would you agree with. I

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totally agree. And I'm thinking in fourth grade, you're what, like 10 years old?

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That's a very precious, vulnerable, I would

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say, time that can influence someone

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unconsciously, subconsciously, for the rest of your life. So

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I want to say to you, I'm sorry that you experienced that, but how

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brilliant you were in that

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prepubescent time of your life, as you called it, to

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recognize this and to take control of

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it, that was amazing. You

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showed natural leadership, Debbie, very early in life,

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and I so applaud you for that. And yes, people

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put labels on the other thought I had is.

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You know how they say bad press is better than no press? Is that

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at least you were being noticed

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by others. Right. Do we sometimes do that?

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Look for ways to be noticed in less than great ways

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just to be noticed? Yes, yes. I mean, a

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typical scenario for a lot of your audience here is you

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go to networking events and you see the people doling

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out the business cards like their Pokemon card collectors.

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Right? And how attractive is

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that? They get the attention, but not maybe the attention

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that they want. Right. Because they're not making the true connection versus someone

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who walks into the room with the. With an authority. An

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authority meaning knowing what you carry. Right. And.

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And they walk in the room with more of what I call a host

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mentality, or an anchor mentality, if you will, where now

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they're not focusing on their own belly button. They

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are. They are looking outward and saying, how can I change the atmosphere of this

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room? What is the best that I can bring to this event,

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even if I'm not the host, Right. So what does a host do?

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They go and they make connections. They introduce, hey, how are you doing? Is

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everything going okay? Do you need some more water? That kind of thing. Even

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again, even if you're not the official host, but now you're

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not just memorable in that event or that room, you start to

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become unforgettable. Yes, yes, yes.

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And there are subtle ways of doing it. You mentioned that.

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And I know for some it's just a natural part of

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their personality, maybe how they were raised. I'm the oldest girl in a big

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family. It kind of comes with, you know, the birthright, the

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birth duty, what have you, where you just tend to play that role quite

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naturally. But it can be learned or

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it can be improved upon, can it not? Right? Absolutely.

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Absolutely. And it is. It is like those simple skills.

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And again, that Came out of a lot of my personal experience. Now I was

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an only child and so it was. I had

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to make decisions where I didn't have someone to

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huddle with in a room, if you will. And at a

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young age, I, I remember reading this fabulous book that

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actually kind of talked a little bit about being that host. And to

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be a friend, you have to step out to be a friend, to make a

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connection, you have to step out to be a connect, you know, to connect.

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Yes. Why do we all wait for someone else to take the first step?

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Right. Because we're all, we're all sitting there going, looking at our own belly

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buttons again. Right? Yeah. Introvert, extrovert. Which is very often

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misunderstood. So. So you

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mentioned, you know, authority. Authority doesn't mean

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taking over and control. It's kind of the difference between

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demanding attention and just naturally commanding

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attention. Yes, yes, that's. I love that definition. Yes,

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absolutely. And again, it's where if you

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imagine we walk into a room, because I know we're talking to an audience

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of ladies, so we walk in the room with our fabulous purse or

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bag, you know, the ultimate accessory, and it's filled,

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coupled figuratively with the skill set that we

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have, whether it is our speaking abilities,

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the business, the value that our product or service

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has, but even more importantly, who we are. When we're grounded,

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we know who we are. This is also part of

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confidence. But confidence really isn't

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necessarily internal, but

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it's. It's where you are actually putting things into

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action. You're stepping out. And that's also where the authority comes in, like

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you said, is it's your, your you're commanding

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without demanding that authority. And

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people sense that. That's the really interesting thing. Right. Like

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people, the heads turn when that person walks in the door.

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Yes. Why is it that so many women

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have this, this self doubt, this

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second guessing? I'm guessing. Well,

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you're going to tell me, but I'm thinking that it might be just not in

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their business life, but that it comes from their personal

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life that they carry that baggage to work with them, let's say.

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Why is that? Right. Well, one of the things I've learned is

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obviously things are going to be different for different people from their backgrounds,

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etc. Right. But I love this account that actually my husband

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told me was he would ride in a group of

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motorcycles and the whole group could see way

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up ahead there was this huge boulder in the middle of the road. And it

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was just interesting to see how everybody approached that boulder. So that boulder could be

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that thing that is keeping you from moving forward,

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that what we say about ourselves, you know, the self

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doubts, whatever you want to term that. But you see this boulder in the road

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and he said it was so fascinating because everyone could see it,

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but everybody navigated it very differently. And even

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believe it or not, some people still crashed in front of

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the rock even though they saw it right there because they weren't sure,

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well, how am I, how am I going to get around it? Or they were

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just so focused on the boulder versus how am I going to get around

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this? I'm going to go over, around side,

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sideways, flying over it, whatnot. And it was just a

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really fascinating look into

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how people deal with that. Yeah. So what I'm getting from that is that

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if you stay focused on the problem, you're going to crash right into the

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problem as opposed to, well, there is the problem.

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What's my solution? How do I navigate around it?

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Right, right. Which is what? You know what, I guess

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why in life itself, everybody can lead

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in his or her own way, within his or her own family,

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let's say. But in the business,

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am I correct in thinking. And I'm going to say it, if everybody's

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a leader who's following,

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You'll have to have people who are willing to follow you. So when it

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comes to women, most particularly,

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where does our fear. Well, we know it

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comes from, from a backstory, but is it a fear of

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success? Is it fear of failure,

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which we view as opposites? And I don't think they're opposites.

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Fear of criticism. What is it? What is the fear?

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Right, right. Yeah. And I love it. Well, what

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I've really come to understand what fear is like, I know a lot of people

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have heard the fear is basically

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of something that's not real, which it isn't.

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Right. It's because it's something that hasn't even happened yet.

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But we're all, we're already trying to control something that hasn't

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happened. And that's. And maybe that is, maybe the root is,

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that's that need for that control over something that

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hasn't happened already. And which is kind of

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counterintuitive. Right. It's a little bit illogical. Just kind of like

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that rock, like, oh, I'm going to crash into it, even though I have half

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a mile to decide how to get around it. It's that barrier that can

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get in the way. I'm going to crash into it.

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Investment to crash into it. That's what you were focused on.

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Right? Right. It's a great story. I'm just picturing it. I'm

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seeing who would I be riding with and who would crash and who would go

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left, who would go right, who would stop. I'm just trying to. It's a

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funny, it's a funny thing to imagine. So let me ask you

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something. You took control

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of yourself beginning at the age of 10 through that very generous

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story that you shared. Is it ever too

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late for a woman in business who's self

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doubting, who's sabotaging, who's not accomplishing what she

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knows in her heart, she wants to, she needs to,

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I always say, deserves to. Is it ever too late

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to change that around? Right, right. No,

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absolutely not. Because that was one of the things where that was

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for me, that pivotal moment at the age of 10 and then just

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life kind of took over. Right. We moved into, you know, a decade or

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two after that where, yeah, just life starts

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to happen and you just kind of forget that. Right? Yeah. And, and

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I know, I don't think it's ever too late because it is. It's a

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very intentional moment. Just like that intentional moment where maybe we get into

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our 50s and go, you know, maybe I should start exercising.

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There's always going to be the benefit from that. Right? And

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yeah, so absolutely not. That's a good example.

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So you created a program called

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the Wake Up, Show Up, Step up method.

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Talk to us about that, Debbie. So

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this really has evolved from

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all those years in multiple types of businesses and

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multiple life experiences as well, where

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I feel like a lot of women in business

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need to wake up into their potential

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to really know even more what they carry, the

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magnificence that they carry, the beauty

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of who they are, not just physically, but internally as well. The value

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that they bring is so important. And I, and

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I just like you said, we're never too late. Right. Better late than

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never, right? Yeah, yeah. And

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also the once waking up, they're

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showing up. So then we go back to where we're talking about. So if, if

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you're really knowing that value that you carry, not just your products and services,

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but who you are now, you're showing up differently.

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You're showing up differently for your customers. You're providing win, win,

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win sit, which is very disruptive in

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most industries. Right. Where it's not win, win, win. And that shows

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up whether it's in customer service. Again,

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we can think of a Ritz Carlton as an example of

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phenomenal service where, just side note, where they

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anticipate what the customer Wants. And

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that comes from a place of confidence and authority. Right. That even

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again, another side note, that their employees within Ritz

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Carlton have a $2,000 budget

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where they can take care of any need, whatever it is, they

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have a budget to take care of a guest's needs

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at their discretion. And do you think like, so do you think those

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employees show up differently? Absolutely. Because now they know that

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value that they carry. They can remedy a situation and it's win,

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win, win for the employees as well as the guests. Just as an example,

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that's a great. A great policy to have. You

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know, Debbie, a little while ago you used a word that fascinated me. You

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said evolves. So I heard evolve. And I'm

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thinking evolve shows progression, it shows growth, it

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shows forward motion as

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opposed to revolve, just going in a circle, evolving, moving forward.

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I'm hearing from you, it's never too late. Which is wonderful.

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I loved your example of exercising. Yes. It's never too

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late to us sit up. It's better than doing none.

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Those are choices that we get to make though, aren't they?

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Yes. So why do. I'm going to go back.

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As I said in your intro, why do women

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second guess? Is it offense or defense?

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What, what side of the game are they playing when they second guess

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themselves and probably

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prolong ever making a decision and then suddenly

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you're 70 and saying, oh, damn, I didn't do that one sit up 20 years

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ago. You know, kind of a feeling. What is it? What's,

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what's built into the woman that makes her feel like this?

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Yes, yes. And that's such a great, great question.

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I do feel it comes back to

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that sense of identity, really not knowing who you are

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and, and that can be in your upbringing,

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it could be in your school environment, it could be any

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of those things from the past. But to be really intentional

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and saying, okay, exactly, let me sit down. What is getting,

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what is making me stuck? Why am I second guessing?

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And sometimes it feels like an invisible wall that you just can't

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get past. And it is that, okay,

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what did I just say over myself? Or what did I just accept from other

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people? And it's those labels, those hooks that get into us

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that tell us otherwise than who we

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really are.

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Because one of the examples too, I keep thinking, and I know we have a

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similar experience that when I went to an all

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girls school for high school and for college and

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yes, that's a very unique experience. Absolutely. Can everyone to relate to it?

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Maybe not. But at the same time I see the value,

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because we weren't comparing, constantly comparing

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ourselves. That's a part of it too, Right. When we really know who we are

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in identity, we're not busy comparing ourselves. We're not busy

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competing with others, like you said, and

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also taking it into the business world. I'm not trying

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to be like Susie Q, because Susie Q and I can be

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in the same industry, but we bring a different.

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We bring a different purse into the room with. Right.

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Those tools, and we can, again, we can be in the same industry. Some people

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are going to be attracted to Susie Q because of who she is and her

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personality and what she brings, and others are going to be attracted to me because

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of who I am and what I bring. Yeah,

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I mean, there's. There's enough for everybody. And

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something that I am very, very

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supportive of is working with other women and saying,

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okay, we might even be in a similar. Maybe even the exact

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same industry, but we might serve in a different way.

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And if nothing else, it's

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ourselves that make it a unique

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experience. I bring me, you bring you.

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I can't be you, you can't be me.

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That we need to honor our individuality, and that's

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where our personal authority comes from. So,

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wow. There's a lot of work that can be done. And that's what I love,

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is that it's not too late. And I know that the wake up, show

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up, step up method, which is proven, you've helped so many people.

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Who is your. Who do you serve?

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Talk to me about your ideal customer. Sure, sure,

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sure. Absolutely. I have a passion for

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serving entrepreneurial women, business owners, small

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business owners who are driven,

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who want to have an impact, who want to be

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able to influence their communities as well as their world of

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influence that also want to be disruptive. They don't

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want to be like every other fish in the. But they want to

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show up, like you said, not demanding attention,

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but commanding attention, just because they're stepping into

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who they authentically are. And I know that that term, you know,

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authenticity gets bounced around and so forth, and it gets kind of

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lost in the shuffle. But again, it's really knowing, hey,

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like you said, there is no competition. I'm

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coming as me in my magnificent package, just like you

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are. So there's no competition, but if we

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don't. But the thing that really gets me,

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oh, it just lights a fire in me is that I want

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so much for women to show up who they are. I mean, how

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many times do you hear friends say, or colleagues or

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whatnot, like, ah, I Don't want to be in front of the camera. I don't

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want to show up on my Facebook lives, you know, so and so forth. And

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like bitcoin, that's how people connect with you because they want to

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connect with you. And one might say, oh, I don't look good,

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or, you know, I have bucktooth, or it's, you

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know, hair coming out of my ears, whatever it might be.

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But that doesn't matter. People are still going to connect with you

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because of who you are. I say

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that it's important to know,

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just as important in some cases to know who

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you're not supposed to work with as it is to find out who you are

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supposed to work with so that you can kind of zone in on

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that person. You can eliminate some people. And I don't mean to make that sound

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like, you know, discard them, but not everybody is necessarily meant

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to work with other people. But you want to work with, and

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you have to work with ambitious women in business who.

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Who want more for themselves. And somehow I have to believe that

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they know it's within them to do it

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and that you're the person who can help them. And

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what a beautiful thing to say. Hello out there. Here's a

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solution for you. Debbie can take you through the wake

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up, show up. I want to make sure I say it right, step up method

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that she has proven with other business women to help you step

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into your authenticity, your. Your.

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Your personal power, shall I say? And

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I want to ask you about that. In your bio, I connected two very important

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words, purpose and power.

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What's the connection. When,

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first of all, when you know who you are and what you carry, then

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you also in that, like we talked about, that evolution, as you're growing

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and digging into it very intentionally, then you're finding out what your

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purpose is. Whether, you know, I. In this industry,

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I'm going to serve in this way because I know that's what I'm meant

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to do. And then there's power in that because

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you're showing up very strongly as who you

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are. And like we said, it's not a

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dictatorial type of power. It's the

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power of just being the best you. Because, you know, it

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actually just made me think of, oh, gosh, that I think it was Mark Twain.

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I'm not sure now I'm just thinking, but somebody. Or maybe it was

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Gandhi. Anyway, it talked about what are the other

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in cemeteries. Okay, yeah,

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but it was in cemeteries, all the

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potential that was lost. Or in the

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cemeteries, you see, it's a place where a lot of potential

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never was utilized.

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They didn't step into it. Yeah. Goals that were never defined

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therefore couldn't be met. There's something called the dash

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and it's a story or a poem or something and it says between

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like your birth year and your passing year is that

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dash. That's life. So

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what's on your dash? It's just a great visual

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and yes to think how much talent. So for each one of

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us we don't have to be that we can reach our

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goals, leave a great legacy, create great stories. Debbie, I have to

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ask you something. Go back to that 10 year old just for a moment.

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Years later, class reunions or whatever.

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Did you ever bump into some of those fourth grade

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classmates? Not

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specifically, but similar

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classmates within the same class and yes, and

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knowing who I was then and the

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decisions that I made and who I am now and yes. And

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we're for example different levels of success, for example.

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And there was even a period of time where I

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was in a very humble, humble time

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where I was. I pulled back and I was homeschooling my

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kids for 20 years. That was part of it while I was running

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businesses. And it was very easy to go to that place where

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you could start comparing. But I'm only a right

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and they are all that. And there, there was

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that time but then now

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in the, you know, the last decade or more, it's been very

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different. It's like no, because I'm stepping into like you

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said that my purpose is here and we're in seasons. That's

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the other thing coming back to again your point about is it ever too

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late? We're in different seasons. We're in different seasons of availability,

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of potentiality if that's a word and

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potential. And yeah. And so now I look back

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and yeah, it'd be fun to actually to see those kids because of

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that fact that I just stood up and I didn't let them

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define me that it would be really fun to see them. But I

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haven't right about this is that none of them would

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remember that that's what they said

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because again they were 10 years old too. And my point about that is

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that people can impose moments upon you that

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you can take for the rest of your life that were really kind of meaningless

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to them but how they could influence somebody

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else you in that case and that we have the

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ability, we agree at any time to

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take that control back and to

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you know, in the Bible, you know, sin or heal thyself

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kind of a Thing, you know, to take control of the moment and make better

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decisions. I was just curious if any of them, if you had met some

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of them and if any of them would have recalled it. If they did. I

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don't think they would have been proud enough to bring it up, to. Be honest

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with you. Debbie, you are fascinating

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because the whole purpose of BEP talks is to speak

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not just with women, but to speak with those of us who have

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enough experience in our rear view mirror, enough education,

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that that creates wisdom, education and experience. We now

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have this wisdom that we should share and

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that we all have something to share. And there are people

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out there who need to hear that

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message. Not everybody hears the same message the same way, but you find

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yourself in the message and

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in so doing you find the lesson to be learned.

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You find the challenge to overcome.

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And that is just one of the things that I love so much about BEP

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talks. That we share beliefs, experiences and passions. And

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we've done all of that today. And

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I just want people to know that if you're out there and you're

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experiencing any of that self

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doubt, any of that, I'm not sure if

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and I'm not sure why I feel the way I feel.

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That's self doubt. That's second guessing. You are the exact

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person who needs to be in touch with

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Debbie Chen because she has the method to help

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you get past that. And you can hear her passion for doing

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that. And it comes from experience. And I think that is,

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as we say, the school of hard knocks where we really

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learn it hard and we learn it forever.

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So I invite everybody. The contact information for Debbie

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is going to be below. Debbie is. So,

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Debbie, tell us you're offering a wonderful opportunity for people to speak with

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you. Tell them about that. Yes, yes, yes. Just

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as my, my gift to everyone

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here and just in appreciation for this opportunity. Absolutely

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everyone is welcome to go ahead and just

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book a call with me and we just start to

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get into those next steps. Especially we're coming into,

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you know, the time of year always when we, we

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need to be preparing for the next quarter, whatever that might be. Right, whatever that

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might be. Absolutely. Yeah. And just back

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to evolving, growing, continuing. Yeah, right, right,

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right. And having, just having those next steps and. Yeah, and that's what we just

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do in that conversation and connect. Good. So please go to the link below and

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I want to stress again, if you're out there saying, should I, shouldn't I?

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Yes, you should. You're the exact person. Stop self

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guessing. Go direct to the source here. Debbie Chen, who's going to help

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you get past all of that self dou. All of that second guessing that

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too many of us, particularly women

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and we could talk about that so much. Debbie, I think we will meet again

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and talk about that. So, Debbie, thank you so

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much for sharing that experience

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at a very tender age and for saying how you used it

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to really empower yourself and to take

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a moment that was very painful, no doubt.

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Continue

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the leader that you have become and

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that you're here to help others evolve into

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their own greatness, how they can wake up,

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show up, step up. So please just go to the link below,

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everybody, and take Debbie up on her very generous

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offer to share her time with you so you and she get to know

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each other and decide how you should evolve together.

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Debbie, thank you so much. This has been wonderful. Thank you. And I thank our

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audience. Oh, my absolute pleasure. I thank the audience as

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always because there's so much valuable lesson in this and

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I would love to hear your story. I would love for you to come on

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BEP talks and share your beliefs, experiences and

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passions in this just very authentic let's chat

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environment. So there's also a link for that below, please. I'd love to

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see you on my calendar. And until then, as we always

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say here at BEV Talks, may the best

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always be yet to come. We believe it can.

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Until the next time then. Thank you so much for watching and thank you

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again, Debbie. Thank you. Thank you. Thank you all. Thank you. My

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absolute pleasure. Bye for now.

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