In this episode of the Course Building Secrets® Podcast, we delve into the crucial topic of creating lasting connections with your customers, which is key to scaling your business. Learn how to cultivate strong customer relationships even within evergreen or hybrid coaching models through personalized onboarding experiences, engaging content, vibrant communities, and automated yet personal communication. Get insights on authenticity and showing your personality to keep your customers connected and engaged with your services. Tune in for practical tips and strategies to enhance your business success.

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results. 

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business. 

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call

Tara Bryan: 00:00:00

Hey everybody, welcome to the episode of Course

Tara Bryan: 00:00:02

Building Secrets® Podcast, I am thrilled that you're here. Hey,

Tara Bryan: 00:00:06

in today's episode, I want to talk about creating lasting

Tara Bryan: 00:00:08

connection with your customer and how it is the key to your

Tara Bryan: 00:00:12

success. Even if you are creating an evergreen or a

Tara Bryan: 00:00:16

hybrid experience, so that you can help and scale your

Tara Bryan: 00:00:20

business.

Tara Bryan: 00:00:21

Alright, so we're gonna dive into this topic, it is near and

Tara Bryan: 00:00:25

dear to my heart as you think about how do you not only build

Tara Bryan: 00:00:30

a business that you love, but one that your members love, and

Tara Bryan: 00:00:33

they and connect with you. Okay, so in the world of coaching,

Tara Bryan: 00:00:38

strong connections with your customer, key to your success,

Tara Bryan: 00:00:43

it is all about how you can maintain those connections, how

Tara Bryan: 00:00:47

can keep people's attention and get them results so that they

Tara Bryan: 00:00:51

stay and they're super happy with what you've have, what you

Tara Bryan: 00:00:54

offer. Alright, let's let's talk about how to do that even if you

Tara Bryan: 00:00:58

are in an evergreen or hybrid experience, which we call

Tara Bryan: 00:01:03

infinite scale. And the very first thing to do is, in first

Tara Bryan: 00:01:08

impressions matter, right? Like think about how first

Tara Bryan: 00:01:12

impressions make a huge impact when you meet somebody for the

Tara Bryan: 00:01:16

first time, right? So the very first thing I would recommend is

Tara Bryan: 00:01:20

to have a personalized onboarding plan. How do you

Tara Bryan: 00:01:23

build something that gives people expectations, help them

Tara Bryan: 00:01:27

feel valued and and have them know that they're in the right

Tara Bryan: 00:01:30

place. Having a one on one call, if you're going to have one is

Tara Bryan: 00:01:36

awesome as the stage of the game, it sets the tone, it gives

Tara Bryan: 00:01:40

you a chance to get to know somebody, you know who they are,

Tara Bryan: 00:01:43

what they like, and sort of what their personality is. And then

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you can drop them into a personalized onboarding

Tara Bryan: 00:01:50

experience, which means that they are getting what they need

Tara Bryan: 00:01:55

at the exact moment, they're getting it. And so while you've

Tara Bryan: 00:01:57

created, you know, sort of a standard curriculum, a signature

Tara Bryan: 00:02:01

methodology that has a starting point and an ending point,

Tara Bryan: 00:02:04

everyone may be starting to sound a little bit of a

Tara Bryan: 00:02:07

different place, right. Like, if you are really specific about

Tara Bryan: 00:02:09

your avatar, and you're only getting people in who are

Tara Bryan: 00:02:14

exactly the same, then great, but most of the time, we're

Tara Bryan: 00:02:18

going to have people who are you know, have the who have the

Tara Bryan: 00:02:24

following that you can solve, they're just starting at

Tara Bryan: 00:02:26

slightly a different pace. So drop them in at the right place,

Tara Bryan: 00:02:29

that allows them to feel like they are in the right place, and

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that they are able to go through the experience that's going to

Tara Bryan: 00:02:39

be helpful for them and not just create a cookie cutter, it will

Tara Bryan: 00:02:42

make a huge difference.

Tara Bryan: 00:02:43

The second thing is like think about how you're engaging people

Tara Bryan: 00:02:50

when you're creating content. And when you're communicating,

Tara Bryan: 00:02:52

Number four is automating with a personal touch, and I have this

Tara Bryan: 00:02:58

the more you can, obviously personalized experience, but

Tara Bryan: 00:03:05

really think about how are you helping them take action? How

Tara Bryan: 00:03:13

can you challenge them, or include them in the flow of the

Tara Bryan: 00:03:20

content so that they feel like they're a part of it, right? And

Tara Bryan: 00:03:28

it's personalized to them, and make sure that your personality

Tara Bryan: 00:03:36

is coming out, right. So when you're creating engaging content

Tara Bryan: 00:03:44

and communications, it's about their journey. And you're the

Tara Bryan: 00:03:51

guide that's guiding them through that journey. But also

Tara Bryan: 00:03:59

like to show your personality, people are attracted to

Tara Bryan: 00:04:05

different people and different people's messages. And so

Tara Bryan: 00:04:13

there's a reason why people and someone chose you, in order to

Tara Bryan: 00:04:20

help them you get from point A to point B, they wanted you to

Tara Bryan: 00:04:28

be their guide or their mentor. And so a little bit of

Tara Bryan: 00:04:35

personality, who are you and bringing that into the

Tara Bryan: 00:04:41

conversation that will help them and connect and engage with you

Tara Bryan: 00:04:50

as you continue forward in the experience, even if you're not

Tara Bryan: 00:04:57

showing why. One of my favorite stories that I always tell is

Tara Bryan: 00:05:05

that I was at a conference. And someone came up to me like, oh

Tara Bryan: 00:05:13

my gosh, like you totally helped me this morning, you know, when

Tara Bryan: 00:05:21

you were teaching me this thing, and then and I'm like, I didn't

Tara Bryan: 00:05:29

talk to you this morning. And he was like, Oh my gosh, yes, it

Tara Bryan: 00:05:37

was the video that I was watching. And so the did the key

Tara Bryan: 00:05:44

to remember is that like, even if you're not coming up live,

Tara Bryan: 00:05:46

and maybe I'll use this as a as a podcast as another day. But

Tara Bryan: 00:05:52

they're still engaging with you. They're still learning from you.

Tara Bryan: 00:06:00

They're still, you know, being a part of the experience that you

Tara Bryan: 00:06:06

automation doesn't have to be like, you know, super cold and

Tara Bryan: 00:06:08

are creating for them. And so it's super important to remember

Tara Bryan: 00:06:11

formal and it just like a form letter, right? It can really be

Tara Bryan: 00:06:16

that. Just the other day, I had one of my clients say how you

Tara Bryan: 00:06:17

personalized. And feel like it's coming from your actual email

Tara Bryan: 00:06:24

inbox, right? I was just thinking about this this

Tara Bryan: 00:06:24

know, like, I've been out of the office, and I've been doing all

Tara Bryan: 00:06:26

morning, as I need to send out some follow up for an event that

Tara Bryan: 00:06:30

I did was like, Oh, well, I should just write individual

Tara Bryan: 00:06:32

these things, and I feel super disengaged with this group that

Tara Bryan: 00:06:33

messages to people. And I tell them like, Okay, well, what if I

Tara Bryan: 00:06:38

sent out an automated email that looked like it was a personal

Tara Bryan: 00:06:40

I have going through my experience. It's a really weird

Tara Bryan: 00:06:42

message from me? Would there be a difference? And then the

Tara Bryan: 00:06:46

answer's no, right? Like, I'm still putting thought into it,

Tara Bryan: 00:06:47

feeling. And, you know, she's like, well, I just had been kind

Tara Bryan: 00:06:49

I'm still thinking about the person, I'm still creating an

Tara Bryan: 00:06:52

email that is personalized, it just is going to be personalized

Tara Bryan: 00:06:54

of feeling like that. But then that morning, one of her clients

Tara Bryan: 00:06:57

for multiple people. And the automation will do that for you.

Tara Bryan: 00:07:02

And it's a really nice way for you to think about the

Tara Bryan: 00:07:02

came up to her and said, Oh my gosh, like, I don't know how you

Tara Bryan: 00:07:06

connection, but also be able to deliver without having to write

Tara Bryan: 00:07:10

you know, 4200 emails, or whatever it is. So really think

Tara Bryan: 00:07:10

feel disconnected. I feel like I'm talking to you five times a

Tara Bryan: 00:07:14

about that strategy. You can add regular live interactions into

Tara Bryan: 00:07:18

day. And she was like, oh my god, like Yeah, because of that.

Tara Bryan: 00:07:19

your experience, meaning, there are times that you're showing up

Tara Bryan: 00:07:23

live, obviously, live virtual is always a good idea. But also

Tara Bryan: 00:07:26

experience that you had created, this person felt totally

Tara Bryan: 00:07:28

through surveys and polls and direct conversations, just like

Tara Bryan: 00:07:33

ways that you're asking for feedback to be able to get that

Tara Bryan: 00:07:33

connected with her, even though she would have doing something

Tara Bryan: 00:07:38

two way conversation going on.

Tara Bryan: 00:07:41

Number seven, again, to show your authentic self like be

Tara Bryan: 00:07:41

else. And still remember the power of what is happening

Tara Bryan: 00:07:45

human, be who you are, and and show up that way. That is

Tara Bryan: 00:07:48

behind the scenes, because you have created something that

Tara Bryan: 00:07:49

something that is super important for people, they want

Tara Bryan: 00:07:51

to know your journey, and they want to know your successes,

Tara Bryan: 00:07:54

your challenges. And everything else in between. Now, be

Tara Bryan: 00:07:55

people are able to engage with you even if you're okay, and

Tara Bryan: 00:07:58

professional and don't, you know, bring them into your mess,

Tara Bryan: 00:08:03

number three is, you know, really working on creating a

Tara Bryan: 00:08:03

if there's something that's going on that you're going

Tara Bryan: 00:08:06

through, but share your lesson, learn share who you are and what

Tara Bryan: 00:08:10

you're going through and how you can relate to them, because it's

Tara Bryan: 00:08:10

vibrant community or group where people can feel connected with

Tara Bryan: 00:08:12

really gonna help you create a connection.

Tara Bryan: 00:08:14

So definitely, these are kind of the seven tips that I would say

Tara Bryan: 00:08:18

you, but then also with other people who are going through the

Tara Bryan: 00:08:19

are helpful. You can create a connection even if you're

Tara Bryan: 00:08:22

creating an evergreen or hybrid experience, where you're not

Tara Bryan: 00:08:26

like in front of them all of the time. And then you can do these

Tara Bryan: 00:08:26

same experience. And this doesn't have to be done live in

Tara Bryan: 00:08:30

things and it doesn't add any more time to your day. And that

Tara Bryan: 00:08:33

person or live on the phone, this could be something that

Tara Bryan: 00:08:34

is the key is how do you create that connection without

Tara Bryan: 00:08:37

literally being on the phone or having somebody in front of you

Tara Bryan: 00:08:40

you're creating and fostering community, even if people are

Tara Bryan: 00:08:41

all the time. Alright, so there you go. That is how you build

Tara Bryan: 00:08:45

lasting connections in your hybrid or evergreen coaching

Tara Bryan: 00:08:48

connecting, live and in person or even live virtual. And and so

Tara Bryan: 00:08:49

model, all about being personal, engaging and authentic. So

Tara Bryan: 00:08:53

hopefully this episode was helpful for you. If you need

Tara Bryan: 00:08:56

really think about how do you connect people together, even

Tara Bryan: 00:08:56

help kind of dialing in how to do some of these, definitely

Tara Bryan: 00:09:00

schedule a free coaching call with me, and we'll see where you

Tara Bryan: 00:09:03

again, they're not going through at the same time, there are

Tara Bryan: 00:09:03

are and how we can help you implement these into your

Tara Bryan: 00:09:06

budget. And if you love this episode, as always, please feel

Tara Bryan: 00:09:11

definitely ways to create that connection point. So work on that.

Tara Bryan: 00:09:11

free to subscribe, rate and leve a review. I can't wait to catch

Tara Bryan: 00:09:16

up with you next time. And until then, have a great day.