Why it might be hard for your audience to play catch up when you change your mind frequently … 

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You often hear me saying how trust is created when you consistently say

what you mean and mean what you say.

But as with most simple statements, there's a footnote attached.

If, what you mean changes frequently, people are going to be confused and

they will have a hard time playing catch up with what you currently mean.

Elon Musk's Twitter is a great live example that allows us

to witness how this unfolds.

Although there's no reason to doubt that must success what he means

and means what he says, the almost daily change in direction damages

trust because the audience can never quite be sure what's meant today.

It's good to change your mind when new data becomes available.

And when that data proves that your initial take was wrong.

But sometimes it pays if you practice a little patience before launching

big changes to a service that's used worldwide so that you and your

audience can have a little more trust in the longevity of what you mean.

When what you mean is the result of some rigorous work you've done as

opposed to let's say your current mood or some limited understanding

of the field, stating it clearly will allow others to trust in what you say.