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You often hear me saying how trust is created when you consistently say
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what you mean and mean what you say.
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But as with most simple statements, there's a footnote attached.
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If, what you mean changes frequently, people are going to be confused and
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they will have a hard time playing catch up with what you currently mean.
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Elon Musk's Twitter is a great live example that allows us
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to witness how this unfolds.
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Although there's no reason to doubt that must success what he means
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and means what he says, the almost daily change in direction damages
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trust because the audience can never quite be sure what's meant today.
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It's good to change your mind when new data becomes available.
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And when that data proves that your initial take was wrong.
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But sometimes it pays if you practice a little patience before launching
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big changes to a service that's used worldwide so that you and your
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audience can have a little more trust in the longevity of what you mean.
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When what you mean is the result of some rigorous work you've done as
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opposed to let's say your current mood or some limited understanding
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of the field, stating it clearly will allow others to trust in what you say.
