In today’s episode, Jeff talks about how to sell anything to anybody. Selling is a formula and requires you to follow a process:

1. Matthew Pollard’s Introvert’s Edge to Selling 7 Step ProcessBuild Trust and Stick with an Agenda.
   Mine for Gold: Ask Probing Questions
   Speak to the Right Person: Qualification
   Don’t Sell - Tell: Story-Based Selling
   Don’t Argue - Augment
   Take Their Temperature: Trial Close
   Ask without Asking: Assume the Sale
   
2. The Hero’s Two Journeys - The Elements of a Storytelling.
3. Hook Story Offer: How to break through marketing and social media noise.
4. The Simple Way to sell Information products.

Resources:

Introvert’s Edge to Sales by Matthew Pollard (https://amzn.to/3gLrpDG)

Expert Secrets by Russell Brunson (Get a Free Copy Here)

Disclaimer:

We apologize for the audio quality of this episode; we will surely do our best to improve our audio for you to enjoy more episodes on our podcast.

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

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