Lidia Infante shows how to level-up content, tech and links in your SEO.

Discussion points include:

- With opinionated, unique, expert-driven content

What’s an example of this?

How to you go about creating this?

Why can’t AI replicate this?

- Rich Schema markup

What Schema do you need to use?

How do you insert it and manage it?

Will AI not lead to the end of Rich Schema?

- Focusing on brand awareness

What does that mean practically for SEO?

Where do you want to see the increased brand awareness?

How do you measure the impact of improved brand awareness?