Is listening to the AM/FM radio while driving dead? Diana Franganillo, Director of In-Vehicle User Experience at Strategy Analytics, makes her UX Soup debut and joins Chris in answering this question, discussing what has always set radio apart, UX issues with radio, and what radio needs to do to maintain and grow listenership. In Condensed Soup they reminisce about their favorite memories with radio growing up.

SA research on what consumers listen to in the car

Questions? Comments? Email us at UXSoup@strategyanalytics.com

Chris on LinkedIn

Lisa on LinkedIn

Diana on LinkedIn

Strategy Analytics UX Innovation Practice