The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95

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Episode 95 • 1st March 2023 • Two Geeks and A Marketing Podcast • Roger Edwards and Pascal Fintoni

The one about the Dasani marketing disaster, art of opening scenes, visual stories and the film, “Waterworld” - TG95

00:00:00 Introduction

Here are your hosts, Roger and Pascal.

00:02:08 In the News

A selection of announcements and news releases from the world of marketing and technology that caught our attention.

00:13:18 Content Spotlights

ROGER: Why you can't buy Dasani water in Britain by Tom Scott, YouTube. One of the greatest marketing disasters of all time: https://youtu.be/wD79NZroV88

PASCAL: The Art of the Opening Scene – How to Start a Movie 6 Different Ways by Studio Binder, Robert Kiraz, Simona Clapan and team: https://youtu.be/Jw_ysaoVlt4

00:28:50 Marketing Tech and Apps 

ROGER: It’s all about FREE video editors:

Kdenlive: https://www.kdenlive.org/

DaVinci Resolve (Desktop): https://www.blackmagicdesign.com/products/davinciresolve/

PASCAL: It’s all about creating visual stories:

Pitch Deck Hunt https://www.pitchdeckhunt.com/new-pitch-decks a collection of 1000+ pitch decks from industry-leading startups all around the world.

Pitch.com https://pitch.com/ a dedicated workspace to create pitch decks, project plans, conference keynotes and more

00:37:32 This Week in History

Our selection of historical events and anniversaries from the world of science, technology and popular culture.

00:43:45 Creator Shout Outs

ROGER: Nerdwriter (YouTube Channel) – Passengers, Rearranged: https://youtu.be/Gksxu-yeWcU

PASCAL: Stephen McCormick, IT business analyst, digital content creator, MSP Community Manager for Tubblog.co.uk and author of the ‘How To Address Quiet Quitting’ article:

https://www.tubblog.co.uk/blog/how-to-address-quiet-quitting/

00:49:30 Film Marketing

WATERWORLD (1995)

Director: Kevin Reynolds

Writers: Peter Rader and David Twohy

Music by: James Newton-Howard

Starring: Kevin Costner (The Mariner), Dennis Hopper (Deacon), Jeanne Tripplehorn (Helen), Tina Majorino (Enola), Michael Jeter

Straplines: Beyond the horizon lies the secret to a new beginning.

We look at the production and marketing of this Kevin Costner epic which inherited the unfair reputation of being a flop even though that is not the case at all. Did the studio make a mistake by editing so much out of the theatrical release?

About Two Geeks and A Marketing Podcast

Hosted by the two geeks, Roger Edwards and Pascal Fintoni, to keep you up to date with the latest news, tech, content and wisdom from the world of marketing.

Roger is a man on a mission to keep marketing simple. He is the voice of the Marketing & Finance Podcast and the host of the RogVLOG series.

Pascal is also on a mission to demystify digital marketing. He's the host of the Content Marketing Studio video podcast and many other video series.

Every week we'll bring you the following segments.