Barry Coziahr joins the podcast to discuss the transformative power of virtual assistants in the entrepreneurial landscape. He delves into his own journey, highlighting how outsourcing tasks has not only liberated his time but has also significantly enhanced productivity across his various businesses.
With a wealth of experience in the nonprofit sector and a knack for marketing, Barry emphasizes the importance of focusing on high-value activities—an idea encapsulated in the 80/20 principle, which posits that 80% of results stem from just 20% of efforts.
This strategic delegation allows entrepreneurs to concentrate on growth-oriented tasks while empowering skilled assistants to handle the operational minutiae. Their engaging conversation also explores the nuances of finding the right talent, the balance between oversight and autonomy, and the potential for scaling businesses through effective delegation.
Barry's insights provide a refreshing perspective on how collaboration, rather than competition, can lead to greater success in the business realm.
Takeaways:
Foreign.
Speaker B:Hey, what's up, y'?
Speaker A:All?
Speaker B:It's Joey B.
Speaker B:You know me, my name is echoing through the airwaves, through the audio halls.
Speaker B:I host the Blind Knowledge podcast and.
Speaker A:Here we are right now.
Speaker B:I also own and run blindknowledge.com we got 22 active podcasts.
Speaker B:We got five freelance really talented content creators, including my buddy Omari out there in the Bronx filming his first, very first full length movie series.
Speaker B:But stick around, we also got solo.
Speaker B:Requiem is going to be brand new.
Speaker B:TFTAK is coming back.
Speaker B:Adam's going to be back.
Speaker B:It's going to be great.
Speaker B:So basically, here's what we're going to do.
Speaker B:We're going to have on a fine fellow.
Speaker B:I'm going to ask him some questions, he's going to have some answers.
Speaker B:There may be a rebuttal or two and we're going to see how it goes, but I think it's going to be really good.
Speaker B:So here we go.
Speaker B:And Barry, welcome to the show, man.
Speaker B:Do you want to introduce yourself for everybody?
Speaker A:Sure, yeah.
Speaker A:I'm Barry Kizzire.
Speaker A:Got a bunch of different businesses that I run.
Speaker A:My wife's a full time author and I'm living the life here in Clearwater, Florida.
Speaker B:Living the life in Clearwater, Florida.
Speaker B:Collared shirt style.
Speaker B:That's the way to be, man.
Speaker B:If someone was to ask you, you know, what do you do?
Speaker B:Well, how would you answer?
Speaker A:Sure, yeah, I've got a, like I said, I got a few different businesses.
Speaker A:I've got a marketing business.
Speaker A:I've had my own marketing business for about 17, 18 years.
Speaker A:Got a virtual, two different virtual assistant businesses providing remote personnel from the Philippines.
Speaker A:And then also my wife is an author, a full time author.
Speaker A:So I've got a little publishing business.
Speaker A:She's doing great with her books.
Speaker B:Little, little, little, little publishing, Little on the side kind of thing.
Speaker A:Yeah, Then I end up doing.
Speaker A:I, yeah, in my marketing business, we end up helping.
Speaker A:My virtual assistant business, we end up helping authors because, yeah, we gather a lot of knowledge from the, from the different companies and businesses that we run.
Speaker B:Oh, sure, I'm sure.
Speaker A:Pipe that right into other people's businesses so they can do well as well.
Speaker B:Right on, right on.
Speaker B:So you're down for the cause if other people do well and you're able to help them do well.
Speaker B:You, you do well.
Speaker A:I mean, I got quite a background in non nonprofit stuff.
Speaker A:I've done nonprofit stuff for many years now.
Speaker A:I actually have a little team of virtual assistants who are helping me with my nonprofits.
Speaker A:That I work with.
Speaker B:And so they're human assistants.
Speaker B:They're not AI.
Speaker A:No, they're human people.
Speaker A:Yeah, my.
Speaker A:My virtual assistants are remote personnel, you know, so they're people that are working remotely.
Speaker A:And so I've got guys that are helping me with my non profit stuff because I've got.
Speaker A:I don't know, at this point, I guess I have like 35 years in the nonprofit arena as well.
Speaker B:Wow.
Speaker B:And.
Speaker B:And are you originally from the Clearwater area or did you just kind of venture down here?
Speaker A:Venture down here?
Speaker A:I grew up in.
Speaker A:I grew up in East Peoria, Illinois, and then I move down to St. Louis, Missouri.
Speaker A:Lived there for about 20 years, and then I've been down here in Clearwater for about seven.
Speaker B:Do you find that this area is.
Speaker B:It breeds building businesses, or do you find that it can be maybe an obstacle because of how chill and lax it can be?
Speaker A:I mean, I don't.
Speaker A:I mean, I don't think that the area that you live in.
Speaker A:Well, I mean, I guess that's not quite the case.
Speaker A:I mean, I guess you can have oppressive governments and oppressive regulations.
Speaker A:But beyond that, I don't think that the area you live in should be much of a factor.
Speaker A:And, you know, I mean, it's really up to you, right?
Speaker B:Yeah.
Speaker B:I'm learning that like, I'm from the Boston area originally.
Speaker B:15 Minutes south of Boston, born and bred.
Speaker B:Hustle and bustle.
Speaker B:Go, go, go.
Speaker B:Work hard, play hard.
Speaker B:When I come down here, though, I just want to relax down to the same feet.
Speaker B:I just want to put my feet up.
Speaker B:But I'm learning that, you know what, I have to have that same mentality no matter where I am and just stay hungry and just enjoy, enjoy the journey.
Speaker A:Yeah, it's good to have a schedule, you know, it's like.
Speaker B:Definitely.
Speaker B:Calendars are good, for sure.
Speaker A:Yeah.
Speaker A:Having a schedule.
Speaker A:I mean, I have a schedule.
Speaker A:I think I get up, I have a good routine.
Speaker A:I get up, I go out and exercise for a good hour, you know, sometimes an hour and a half in the morning.
Speaker A:I do not touch my phone or electronics for the first thing in the morning.
Speaker A:Right.
Speaker A:I stay away from that.
Speaker A:And so I go outside, get some space, get my head together, you know, and then I come back and I get.
Speaker B:Fine.
Speaker B:Find Zen.
Speaker A:Yeah.
Speaker A:And I work till a certain time and I try to end off, you know, because then I go spend time with family and I got my time for, you know, personal development on the weekends and a good schedule.
Speaker B:That's beautiful.
Speaker B:And you get to make that schedule Yourself.
Speaker A:Yeah, that's right.
Speaker B:And I love that.
Speaker B:And I'm learning that it's so important to have a work life balance.
Speaker B:It's important to have those moments where you need coaching.
Speaker B:Like I, I've taken on some coaching myself just, just to get more influences from others.
Speaker B:And, and that's something I'm learning in the entrepreneurial pool and field.
Speaker B:Even people that aren't into digital media so much, everyone kind of wants to help everyone and everyone kind of learns and grows from everyone a bit.
Speaker A:Yeah, that's true.
Speaker B:Barry, the big thing we want to discuss today is virtual assistants, right?
Speaker A:Yeah, so.
Speaker B:So what's the big deal?
Speaker B:What's the word here?
Speaker A:Well, I mean, I guess I'll just tell you my story.
Speaker A:It's like I had, I worked in.
Speaker A:I told you I was working in nonprofits for about.
Speaker A:Well, I was in the nonprofit arena for about 15 years.
Speaker A:And then I decided I needed to make some money, right?
Speaker A:And I mean a decent amount of money, because then nonprofit is what it is.
Speaker A:You know, you're not necessarily, you're not doing it.
Speaker A:I mean, I still do it today, but you don't do it, you don't do it for the money.
Speaker A:So I started a business with my wife and so, So I had two full time jobs, about 80 hours a week.
Speaker B:And you start, you started from the ground up with your business, right?
Speaker A:Yeah, I started from, from nowhere, but within, you know, by the time we, we actually sold that business in St. Louis, we did that for 10 years and then we, we, we were up to like half a million a year or whatever.
Speaker A:It was something, you know, it was, it kept me going, you know, paid by, I had paid my staff out of that.
Speaker A:Right?
Speaker B:Yeah, you got to keep going to pay those folks for sure.
Speaker A:Yeah.
Speaker B:Keep that ball, Rol.
Speaker A:All the stuff.
Speaker A:Right.
Speaker A:But it was really rough.
Speaker A:It was like it was way too much, you know, I.
Speaker A:80 Hours a week and all those and all that, you know, and really wasn't enough to show for it, really.
Speaker A:You know, as a result, he walked away with whatever paycheck I walked away with, which was okay, but it wasn't, you know, it was a lot of stress and not enough reward.
Speaker A:So we moved down here to Clearwater and I kind of, I made a big shift.
Speaker A:I sold that business.
Speaker A:I kept doing the nonprofit work, but I basically like, I came down here to Clearwater.
Speaker A:I actually outsourced my nonprofit work.
Speaker A:I started outsourcing my nonprofit work.
Speaker A:I started.
Speaker A:I never no longer had physical employees in my office.
Speaker A:I Had remote employees, freelancers, okay.
Speaker A:And people from the Philippines, what have you.
Speaker A:So I.
Speaker A:So I grew my marketing company, and then about a year or so into it, I'm like, this is great.
Speaker A:I've learned so much over the last 20 some years.
Speaker A:I'm just going to open a virtual assistant business as well, which is remote personnel.
Speaker B:You get things done, Barry.
Speaker B:Damn.
Speaker B:All right, so where do we go from here?
Speaker A:So basically what I did is I had this.
Speaker A:I started this company with remote personnel.
Speaker A:I started putting them in charge of more and more things and giving them more responsibilities.
Speaker A:And.
Speaker A:And we use virtual personnel at both my companies to grow those two companies we use.
Speaker A:You know, my people are all from the Philippines.
Speaker A:They speak great English.
Speaker B:Yo.
Speaker B:So when you say grow your companies, you're talking like, marketing, bookkeeping, like, all of the.
Speaker B:All of the divisions that would come with a company.
Speaker A:Everything, you know, everything.
Speaker A:First off.
Speaker A:And I outsource things that I shouldn't be spending time doing.
Speaker A:Right.
Speaker A:Like, for instance, I used to do a lot of my own lead generation, personally.
Speaker A:Personally, I would do the lead generation to put people in front of me so I could talk to them about their business and how to help them.
Speaker B:Okay.
Speaker B:Wow.
Speaker A:Very first thing I outsourced was that because I was really good at it, so I wrote up those processes and the various things I did and I had.
Speaker A:I assigned people to do that for me.
Speaker A:So instead of me spending time looking for people, I was.
Speaker A:Spent time talking to people.
Speaker A:And so I got rid of that whole piece of work, right?
Speaker A:That huge amount of work that I have to spend every day.
Speaker A:I spent every day doing that and.
Speaker A:And got it to another person doing it so I could spend on those key things that I need to do.
Speaker A:Like there's this principle from this horticulturalist and economics guy.
Speaker A:His name is Parodi.
Speaker A:I believe it is Peroti.
Speaker B:Okay.
Speaker A:Principle.
Speaker A:Or I think it's what.
Speaker A: uncing it wrong, but it's the: Speaker A:And it talks about, like, how 80% of the results come from 20% of your efforts.
Speaker A:Right.
Speaker A:Wow.
Speaker A:What are the key things that you could do?
Speaker A:What are those key 20% that you should be spending time on that would expand things tremendously.
Speaker A:So why.
Speaker B:Why did you.
Speaker B:I'm sorry to interrupt, but I just gotta know, like, why, if you're really good at the lead generation, why was that the first thing you outsourced?
Speaker A:Because.
Speaker A:Because basically, I need to be spending more time talking to people.
Speaker A:Because if I'm doing lead generation that I'm talking to maybe, you know, three people a day, Right?
Speaker B:Yeah, you need the, you need the, the conversation, the back and forth.
Speaker B:Yeah, I understand that.
Speaker A:Yeah, I'm talking to three people a day where now if I've got somebody else doing the lead generation, I can talk to seven, you know, so all of a sudden I've, I've, you know.
Speaker A:Yeah, more than doubled the number of people I'm talking to.
Speaker A: So that's that: Speaker A:So I took this key function and I put it over here and taught somebody else how to do it so I could do the even more senior function of talking to people and turn those people into customers.
Speaker B:It's funny that you say that.
Speaker B:I have, I've met with so many great people over the last two years and I've had a few fellows that are.
Speaker B:Have much more experience in having their own business than me that have told me that, like.
Speaker B:Yeah, you need to find a way to outsource some things, eventually hire some employees to take care of like ad sales and social media.
Speaker B:So you can do this, this back and forth.
Speaker B:Because that's what I love doing.
Speaker B:I mean, that's, that's the whole deal, isn't it?
Speaker A: There's two ways I apply the: Speaker A:Remember, it's like 80% of the results come from 20% of the efforts.
Speaker A:Right.
Speaker A:The small amount of these small amount of efforts are the key things that you do, the result in the big results.
Speaker A:Right.
Speaker A:So, so what are those?
Speaker A:You know, it also means, like, there's 80% of the things you're doing that you could probably just get rid of and you'd be okay, right?
Speaker A:Sure.
Speaker A:So like, so what are two ways that I apply?
Speaker A:That is these key things.
Speaker A:What can I do to get somebody to back me up so I can do more of those key things?
Speaker A:So I got this.
Speaker A:I'm really good with.
Speaker A:I like meeting people, helping them, helping and giving them solutions.
Speaker B:Amen, brother.
Speaker A:Yeah.
Speaker A:And so like, and they can get that help and those solutions for me and I can give them a virtual assistant.
Speaker A:So I need to talk to more people.
Speaker A:So I don't need to talk to three people.
Speaker A:I need to put somebody on lead generation working within my business very inexpensively because that's what we do.
Speaker A:We provide real inexpensive help.
Speaker A:And those people that are, I mean, they're making great wage for their country, but they're, you know, really for us, right?
Speaker B:Yeah, yeah, yeah.
Speaker A:And.
Speaker A:But for their country, we're helping them support a family.
Speaker A:Yeah.
Speaker A:And so, but it's, but for us, it's like 10, you know, I can get people a virtual assistant for 10 bucks an hour.
Speaker A:So.
Speaker B:Yeah, no one's making the rent on that, man.
Speaker A:No, not around here, but over there they're actually paying for rent for several people.
Speaker B:That's amazing.
Speaker B:So you've gone.
Speaker B:Yeah, you've gone multi, multinational almost.
Speaker B:You've gone to different countries and worked through their economic scale.
Speaker A:Yeah, we should use their economic scale.
Speaker A:So we leverage.
Speaker A:We basically are helping them to make money that can help support a whole family.
Speaker A:But for us, it fits in well with our economic system.
Speaker A:We're able to help them.
Speaker A:And so.
Speaker A:But I've taken this $10 an hour person now I put them on to helping me with lead generation tasks so I can more than double the people that I'm meeting.
Speaker A:And then.
Speaker A:Yeah, and then there's.
Speaker A:And then that 80% that stuff I had to throw away that I shouldn't be spending my time on.
Speaker A:Some of that stuff has to get done.
Speaker B:Some of it probably does.
Speaker B:Yeah.
Speaker A:Like bookkeeping, for example.
Speaker A:I don't, I don't ask me to do bookkeeping, but.
Speaker A:Because I don't like it.
Speaker B:Yeah, I Hear you, man.
Speaker B:QuickBooks.
Speaker A:And.
Speaker B:Yeah, no thanks.
Speaker A:But there are people that love it.
Speaker A:They love crunching numbers.
Speaker B:I know, right?
Speaker B:Those weirdos.
Speaker B:I don't get it.
Speaker B:I don't get it.
Speaker B:All the power to them.
Speaker A:Yeah, exactly.
Speaker A:So I like guys from the Philippines that we plug in on those tasks.
Speaker B:And you're overseeing things though, still, right?
Speaker B:You're.
Speaker B:You're seeing like the progress that's being made maybe in marketing or in bookkeeping or, you know, making sure the bills are paid.
Speaker B:Like, you got to feel a hand on there, right?
Speaker A:Yeah.
Speaker A:And I've got.
Speaker A:Yeah, I make that.
Speaker A:They all help me update and maintain reports in different areas.
Speaker A:I can see what's happening and they keep the reports concise so that I can, you know, and I can keep my thumb on the pulse of all the different parts of the organization.
Speaker A:Yeah, I mean, I, at this point, I have like, from, from the point where I moved down to Clearwater to where I am now, which is about seven years, I've now got about 90 staff.
Speaker B:90 Staff.
Speaker B:And they're all out.
Speaker B:They're all in the Philippines.
Speaker A:Well, a bunch of them are in the Philippines and some of them are in India and the rest are here.
Speaker B:Let me know if this is going too deep, too into the secret sauce.
Speaker B:But is it like a.
Speaker B:Is it like a W2?
Speaker B: Is it a: Speaker B:Like how the hell is that?
Speaker A:Yeah, they're freelancers, they're overseas freelancers.
Speaker A:So.
Speaker A:So they basically like what, what people do is they pay me for the service because one of the things you have to do is you have to like make sure you find high quality people.
Speaker A:Right.
Speaker B:So in anything.
Speaker A:Yeah, yeah, it's like, it's really important.
Speaker A:So we have all these tests that we do.
Speaker A:We have like, you know, we put people through, you know, a couple hours worth of testing.
Speaker A:We do basically extensive interviews to make sure we find the best of the best.
Speaker A:Right.
Speaker A:Within this over in, you know, overseas.
Speaker A:And then that's got to be tricky.
Speaker A:It's a.
Speaker B:It.
Speaker A:Well, it just takes work, you know.
Speaker A:So I've got, I've got several people.
Speaker A:That's their, that's their full time job is to interview and look at Apple.
Speaker B:Okay.
Speaker B:The hiring.
Speaker B:Yeah, hiring manager.
Speaker B:Sure.
Speaker A:And so, and then.
Speaker A:But they're hiring people for my customers, you know.
Speaker A:Yeah, we're then plugging my people into their business.
Speaker A:Yeah, that is genius.
Speaker B:I've never thought of it, scaling a business that way like you have.
Speaker B:It's so simple if you think about it though.
Speaker B:It's just like we'll just put a person that's not me that's qualified into the role that needs to be filled.
Speaker B:Right?
Speaker A:Yeah, exactly.
Speaker A:Like if you're doing, I mean, like it'd be perfect for you because you could, you know, we have a whole.
Speaker A:And what Part of what I do too is I have, I figure out how to do things and then I train them on how to do it.
Speaker A:Like for instance, I have a, I have a, I have a.
Speaker A:And I have fun figuring out how to do things.
Speaker A:And I have other people that also work within my team who figure out how to do things.
Speaker A:Like I have one girl, she's great with chat GPT and she understands prompts like crazy.
Speaker A:So she.
Speaker B:Oh, it's great.
Speaker B:ChatGPT just wrote my contracts for me.
Speaker A:Yeah.
Speaker A:So basically, so she understands prompts and all that.
Speaker A:Right.
Speaker A:So she's, basically her job is to train other staff on that.
Speaker A:Right.
Speaker A:We have one person.
Speaker A:All she does is write up successful processes.
Speaker A:Like I have a really simple successful process where I can get you like, you know, anywhere from five to 12 appointments a week with people that you want to talk to that are in your target audience.
Speaker A:So this is what we do for our clients.
Speaker A:You know, we come up, we've, we develop processes, we train our guys on it, or we make that training available so that your VA can then learn these different Things and there's so much training out there.
Speaker A:It's like basically I was having trouble with the task.
Speaker A:It took me several weeks.
Speaker A:I was having trouble figuring it out.
Speaker A:Another person can figure it out.
Speaker A:I was like, I didn't have time to really figure it out.
Speaker B:It's the worst when you hit the wall, right?
Speaker B:It's just like onto the next thing.
Speaker B:I'll come back to it.
Speaker A:It was time, you know, and then, and, and their help files were awful, right.
Speaker A:For this program we're trying to figure out.
Speaker A:And so what I did is I went and I found a really good course that looked like a taught, you know, taught the subject really well.
Speaker A:I said, oh, perfect.
Speaker A:Spent 20 bucks, gave it to my VA, said, great, study this.
Speaker A:I knew she was super bright.
Speaker A:She had it handled before I got up in the morning.
Speaker B:Oh, that's great.
Speaker A:And so that exists.
Speaker B:Barry.
Speaker B:Barry, you tell me is that's, it's that simple that that exists?
Speaker B:I haven't found simplicity in two years.
Speaker B:I'm starting to see it on the horizon though.
Speaker B:This is pretty cool.
Speaker A:Yeah, it's great.
Speaker A:It's great.
Speaker A:I mean, it's really, it's like, I mean, it starts with who, right?
Speaker A:The right person, which, which we care for.
Speaker A:And then we, we have all sorts of great advice on how to, you know, plug in training or find.
Speaker A:We can find simple training on just about it.
Speaker B:So do you, do you teach people how to do it?
Speaker B:Do you, do you sell a course?
Speaker A:What we do is we basically refer to find you a person who kind of is, who's the kind of person you need for whatever task that you have in mind.
Speaker A:And then what we do is we, we help onboard that person, get them doing your tasks, and then we kind of coach you along the way.
Speaker A:We coach them along the way to make sure that you're a great team and, and that they're just jamming, getting your stuff done.
Speaker A:And they're like, okay, got that under control, I got room for more stuff.
Speaker A:And then we have this little booklet.
Speaker A:249 Things that a virtual assistant can do for you.
Speaker A:And you go through there and figure out what else you want that person to do.
Speaker A:And we can help them learn that whether some way through training that we might have available.
Speaker A:And then, yeah, and away we go and you start building up your team.
Speaker A:And we have people that have now four or five or even six virtual assistants that are working for them in different aspects from our team, just getting stuff done, you know, growing their business.
Speaker B:Yeah, that is something I Definitely want to talk to you offline about.
Speaker B:For sure.
Speaker B:I'd love to learn more about the interest, the Itero sync, the little things, I guess I should say, because, yeah, right now with Blind Knowledge, we are turning a curve finally, where we're going to have ad campaigns, and now I can actually have ad campaign campaigns because we have everyone together.
Speaker B:But I know how to do it.
Speaker B:I have the templates to do it.
Speaker B:I have the walkthroughs to do it.
Speaker B:And just.
Speaker B:I'm gonna knock on wood and not drink that day and hopefully it'll all go well.
Speaker B:But if not, I'm gonna need, like someone to do ad sales.
Speaker B:So maybe a virtual assistant doing that.
Speaker B:I mean, that might be where I have to start, too.
Speaker B:Would you recommend that for someone like me?
Speaker B:Am I in my stage of development?
Speaker A:Absolutely.
Speaker A:I mean, you should just see people, you know, like, if you.
Speaker A:I mean, I don't know, like if I don't know what your revenue, how you charge for your service or anything.
Speaker A:But like, hopefully it's like monthly, where you're making money monthly off of whatever it is you're selling and you're getting the same income from that, that client every month.
Speaker A:But given that, then you really need to see more people.
Speaker A:So a skilled appointment setter who can reach out to the right target audience.
Speaker B:And it's the right people, too, Barry.
Speaker B:Yeah, because there's only so many hours in the day, and I'll talk all day and then listen all day and do the meetings and shake the hands, but it's got to be the right people.
Speaker A:Yeah, I network with people all day long, right?
Speaker B:Yeah, that's right.
Speaker A:Half my days meeting brand new people.
Speaker A:And so I'm meeting like seven people a day or whatever.
Speaker A:And then I tell them about what I do, I find out about what they do, and then.
Speaker A:And then there's a certain percentage of those people and you got to make friends.
Speaker A:I mean, I like the kind of sales, if you want to call it that way, where you make a friend first and then you kind of like.
Speaker A:Then you go from there, right?
Speaker B:Yeah.
Speaker B:You make it mutually beneficial.
Speaker A:There's some sort of.
Speaker A:Yeah, there's some sort of relationship.
Speaker B:Yeah, there's a relationship built for sure.
Speaker B:That's.
Speaker B:That's when it's smooth.
Speaker A:For sure.
Speaker A:Yeah.
Speaker A:And then you tell them all about what they do and what you do, and at some point they say, you know, I'd like to find out more about that.
Speaker A:Like, you know, and you go, great.
Speaker A:And then for there it turns into a Sale as well.
Speaker B:And for me, Barry, I'm finding that I only want to work with people, and I can recognize it really quickly nowadays with good character.
Speaker B:That's really important to me.
Speaker A:Yeah, it's that.
Speaker A:That's.
Speaker A:Yeah, I agree.
Speaker A:That was the.
Speaker A:That was actually one of the nonprofits I used to work with was in character education.
Speaker A:Yeah.
Speaker A:It's funny because sometimes you run into staff that need help, and so I actually use my nonprofit stuff to help staff that need to kind of.
Speaker A:That's so cool.
Speaker A:You're back on the right road, personally, because people are basically good.
Speaker A:Yeah, yeah.
Speaker B:No, I agree.
Speaker B:90, 95.
Speaker B:But there are some scumbags, and there are some people, some snakes that'll just take.
Speaker B:They'll take your ideas or they'll just take up your time or.
Speaker B:Or they'll put you down, or they're very negative.
Speaker B:And I. I don't work well with that.
Speaker B:It's just if the vibe doesn't connect and there's nothing mutually beneficial, then we're wasting our time kind of thing.
Speaker A:No, it's true.
Speaker A:It's.
Speaker A:Yeah, I think it's super important.
Speaker A:I mean, people can change, too.
Speaker A:That's the important thing, too.
Speaker A:Yeah.
Speaker A:It's funny.
Speaker A:We do a lot of testing with people that helps us to find out their problem solving abilities, their ability to follow instructions.
Speaker A:We do some testing that helps look at their character a bit and, like,.
Speaker B:Personality testing and like litmus testing almost.
Speaker A:Yeah, we do all that.
Speaker A:And then if we find that person isn't a fit, because one of those problems, we actually.
Speaker A:We send them to some resources, like the character education program that I have.
Speaker B:That's very cool.
Speaker A:Which.
Speaker A:So they can, like, growth.
Speaker A:So.
Speaker B:Yeah, because people.
Speaker B:You're right.
Speaker B:People do change over time.
Speaker B:Like, we've all been through ups and downs and maybe have done things we don't, you know, or maybe we regret or wish we didn't do or wish we didn't say at the time.
Speaker B:And it's.
Speaker B:It's all a learning experience.
Speaker B:And I'm learning for 29 minutes into this interview.
Speaker B:I'm learning, like, a lot.
Speaker B: This: Speaker A:Especially my principle is amazing.
Speaker A:There's a great book on it by.
Speaker A:By Richard Koch.
Speaker A:Koch, okay.
Speaker A: Called the: Speaker B:I'll write it down in my handy dandy.
Speaker A:Yeah, it's great.
Speaker A:It's a great book.
Speaker A:It really gets into this, like, this whole concept of.
Speaker A:Yeah, it's like.
Speaker A:It's pretty wild because, you know, 80% of the problems in the world are also caused by 20% of the people.
Speaker B:That sounds about right.
Speaker B:Yeah.
Speaker A:And then.
Speaker A:And then on the other side of it, the world is really made a much better place by about 20% of the people to 80% of the good things.
Speaker B:Yeah.
Speaker A:Happening in our culture are happening.
Speaker A:Are cramming from about 20%.
Speaker A:So you got like this.
Speaker A:You got the 20% on both sides of things.
Speaker A:Right.
Speaker A:And it's.
Speaker B:It's the people that make a difference.
Speaker B:Like, I'm learning that the people that 20% of the people that want to collaborate, that want to create, that want to get their voice and their.
Speaker B:In their good stuff out there for the people, you know, and want to put the effort in.
Speaker B:But I want to spin it back real quick, Barry, to books.
Speaker B:You have a book, correct?
Speaker B:Let's talk about that real quick.
Speaker A:We got this little ebook so far, and I got another one that I'm writing.
Speaker A:The ebook is the 249 things that a virtual assistant can do for you.
Speaker A:Yeah.
Speaker A:And then I'm writing another one called World's Greatest Assistant.
Speaker A:But this book you can get right now.
Speaker A:This is a little ebook that I put together.
Speaker A:It's 249 things that a virtual assistant can do for.
Speaker A:From you.
Speaker A:For you.
Speaker A:And it lists out everything.
Speaker A:I mean, just basically look through it and you kind of get all the ideas of what, you know, how you could utilize somebody to get them to help you.
Speaker A:And that's that link that Freetime solutions, backslash downloads.
Speaker B:Perfect, perfect.
Speaker B:And you.
Speaker B:You wrote it.
Speaker B:You from.
Speaker B:This is from your experiences that together.
Speaker A:Yeah, I put that together as a.
Speaker A:As a pretty extensive list.
Speaker B:But, you know, also, we should show some love.
Speaker B:A little bit of love.
Speaker B:Because you do have this production company with the books.
Speaker B:I believe you have a counterpart who has a book as well.
Speaker B:Maybe we should plug her back a bit.
Speaker A:Yeah, my wife, she was.
Speaker A:Because.
Speaker A:Because I was able to outsource so many things.
Speaker A:She was.
Speaker A:She.
Speaker A:She was a sales coach at Inc. 500 company.
Speaker A:Oh, wow.
Speaker A:And so she was.
Speaker A:She was doing that.
Speaker A:She established their sales coaching division.
Speaker A:She was doing great.
Speaker A:But because I was doing so well with what I was doing because I was growing the business, we were able to actually, a little over a year ago, take her out of her job so she could write full time.
Speaker A:And so she.
Speaker A:She came home and she started writing.
Speaker A:Now she's a graphic designer, web designer, copywriter.
Speaker A:She does it all.
Speaker A:She runs her ad campaigns, everything.
Speaker A:And she writes.
Speaker A:She writes Regency Historical Romance, which is.
Speaker B:Totally different from anything we're talking about.
Speaker B:Right.
Speaker B:But it's pretty cool.
Speaker B:And you do have the production company, which is actually another accolade.
Speaker B:I was just going to say do.
Speaker B:You must have virtual assistants that.
Speaker B:Just do it right now.
Speaker A:She has virtual assistants now.
Speaker B:Oh yeah, that makes sense.
Speaker A:You know, one of the things that we use at the company is a thing called an SOP.
Speaker A:SOP stands for standard operating procedure.
Speaker A:So we write up SOPs for different processes within the business.
Speaker A:So my wife has started developing these SOPs.
Speaker A:We started developing SOPs for all the different pieces associated with publishing a book.
Speaker B:So the workflow, the entire from A.
Speaker A:To Z, all the pieces of the workflow.
Speaker A:And these SOPs are how we train our people on how to do different things.
Speaker A:So we put them through training, we then apprentice them with.
Speaker B:It sounds very meticulous.
Speaker B:Very on paper, step by step, the way it really should be done.
Speaker A:That's right.
Speaker A:Yeah.
Speaker A:Well, yeah, it takes that, it takes that.
Speaker A:It's like we go through a whole process of training people for their job.
Speaker A:We invest, we invest in the people that work for us, you know, and that's the other thing I could recommend is like, I mean, it's who.
Speaker A:Right.
Speaker A:It's taking the time to, to train them as taking time to write up those processes.
Speaker A:Right.
Speaker A:These are like three key things that I mean, you just have to do if you want to grow a business.
Speaker A:Yeah.
Speaker B:And someone's got to do the work and it's almost impossible for one person to do all of this, especially in any kind of time where you can pull revenue that's profitable.
Speaker B:So really it does make a ton of sense.
Speaker B:Oh, I can book.
Speaker B:I'm booking a free strategy session right now.
Speaker B:Look at this.
Speaker B:No, this is very cool.
Speaker B:And I hope we really helped out a lot of the audience out there too, because I bet you most people have not heard of virtual assistants or if they did, maybe thought it was like an AI or like a bot.
Speaker B:Barry, this has been amazing.
Speaker B:I, I had no idea that this interview was just going to be like so informative.
Speaker B:I really, I really appreciate you coming on, man.
Speaker B:This is great.
Speaker B:Can you name all of your businesses for us just so we know like how like how awesome virtual assistants has actually been for you?
Speaker A:Sure.
Speaker A:Stampede Branding, it's my, my marketing company.
Speaker A:We do, we got two virtual assistant companies, Team Builders and Free Time Solutions.
Speaker A:Rogue Press, which is our publishing company.
Speaker A:And then we have, we also have a small vitamin company on the side, but that's with my mother in law.
Speaker A:We help her.
Speaker A:It's called Sunshine Vitamins.
Speaker A:Well, that's cool.
Speaker A:She's got a virtual assistant too.
Speaker B:That's amazing.
Speaker B:So once you, once you figure out how to get to A to Z, and let me ask you this, actually.
Speaker B:Are you always the one to figure that out?
Speaker B:Like how to get to A to Z and then, and then it goes, it gets passed down to a virtual assistant or is it kind of like a.
Speaker A:No, no, you gotta, you gotta write.
Speaker A:You gotta teach other people how to do that too, so they can.
Speaker A:Cause otherwise, you know, the, the, the way.
Speaker B:Cause then you're back in it.
Speaker B:Right?
Speaker B:You're not the 20%.
Speaker A:The only way to expand is to come up with.
Speaker A:You know, sometimes there's great books that I've read that I have people read.
Speaker A:Sometimes there's processes we write up, there's apprenticeships, there's.
Speaker A:There's leading by examples, showing people how to do things.
Speaker A:But you have to, like, teach other people how to do those functions too.
Speaker A:Like, we just started really just training and bringing on salespeople.
Speaker A:So now we've got a number of salespeople within the organization.
Speaker A:Besides, I'm not the only person meeting and selling people.
Speaker B:Right, right.
Speaker B:So you're expanding in that aspect as well.
Speaker A:So.
Speaker A:Yeah, because you have to, you basically have to like train people on these different things so that they can take over the work.
Speaker B:Barry, this was so enjoyable, man.
Speaker B:Thank you so much for coming on.
Speaker B:Then we'll talk to you soon.
Speaker B:Thanks, man.
Speaker A:Thank you.
Speaker B:Yo, yo, that was cool, man.
Speaker B:Barry Kosire, who knew branding virtual assistants?
Speaker B:I was taking notes.
Speaker B:I hope you guys were taking notes too.
Speaker B:This was like a whole.
Speaker B:This is a 101, a 201, and a 400 level class dude.
Speaker B:But yo, definitely check him out.
Speaker B:He's on LinkedIn.
Speaker B:Barry Kozire.
Speaker B:Definitely check in freetime.solutions, slash downloads, or just go to free.
Speaker B:FreeTime.
Speaker B:FreeTime Solutions.
Speaker B:Just Google FreeTime Solutions.
Speaker B:You'll find it.
Speaker B:And if you can't find it, just ring me and I'll get you there.
Speaker B:And that kind of wraps up our interview for the day.
Speaker B:My name is Joey B.
Speaker B:And I will catch you later.
Speaker B:Have a good one.
Speaker B:Peace.