Brands need to stop focusing on market disruption, says Sara Master, Senior Director, eCommerce & Digital Shelf at Constellation Brands. Instead, being consumer led and focusing on building experiences that the customers want will yield better results for any brand's marketing strategy.

Listen to Sara's advice on creating value exchanges and her top marketing tips on the latest episode of the podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net