✨ From Growth for Growth’s Sake → Building Real Enterprise Value ✨
In this episode of The Shift Spotlight™, we sit down with Rufus Cressend, a seasoned financial planner who, after 28 years in the field, has one mission for business owners: stop chasing growth for growth’s sake and start building true enterprise value.
Rufus shares why so many entrepreneurs end up “rich on paper, cash poor in reality”—and the mindset shifts needed to turn a business into a wealth-building legacy.
Inside this candid conversation:
👉 How to spot wealth & income gaps when your assets are tied up in the business
👉 Why visionary leaders need strong integrators to turn ideas into exits
👉 The shift from technical founder → investor-entrepreneur
👉 Why the best investment you’ll ever make is in the right people
💬 If you’re building a business with an eye on legacy—or a profitable exit—this conversation is pure gold.
🎧 Tune in and tag a business owner who needs to hear this wake-up call.
Podcast Guest:
◾ Rufus Cressend – Financial Planner | www.thebusinesscfp.com
â—ľ Hosted by Winter Paskins | www.shiftspotlight.com
We’re always looking for inspiring guests. ➡️ www.ShiftSpotlight.com ⬅️
The Shift Spotlight Podcast is a GCE Strategic Consulting production.
💼 Ready to level up your leadership team with expert support? Explore our fractional EOS® integrator and executive services at www.gcestrategicconsulting.com.
🎙️ Think you’d be a great guest? Apply HERE → https://gcestrategicconsulting.com/shift-spotlight-podcast
